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What challenges face the newspaper industry with the emergence of the internet and can they survive and adapt to still be viable - Research Paper Example

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Emergence of the Internet has increased the challenges for the newspaper industry. Readers have undergone a radical change in their preferences as more and more of them have started to use the Internet as their primary source of information. …
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What challenges face the newspaper industry with the emergence of the internet and can they survive and adapt to still be viable
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What challenges face the newspaper industry with the emergence of the internet and can they survive and adapt to still be viable

Download file to see previous pages... The most potential challenge that the newspaper industry is dealing with in the present age and would continue to deal with for a long time in the future is the emergence of the Internet. The features and qualities of the Internet outdo the newspapers in various ways. This has imparted the need for the newspaper industry to engage in measures for sustenance in these challenging times. The different ways in which people can receive news People use a variety of ways to receive news in the present age. A report published by the Pew Research Center suggests that for the most part, differences in the consumption of local news that emerged from the collected data shows the different demographic compositions of a variety of types of community in the US (Miller). Means of receiving information include but are not limited to newspapers, television, radio, and the Internet. Each of these mediums has a range of alternative services running simultaneously to keep the audiences updated. For example, there are different companies publishing newspapers on daily basis in different languages to cater for the multilingual needs of the increasingly multicultural society. Likewise, there are different television channels that collect news on daily basis, make documentaries, and offer news at specific times throughout the day. Radio has different channels like television. The Internet is the most vibrant source of information. According to a study based on the ways of consumption of news by Americans carried out by Pew Internet, about 75 per cent of the people that discover news online have it forwarded to them either through the posts on the social networking websites or the e-mail and almost 52 per cent of this population uses the very means to forward the received information to others (Schroeder). People also receive news is through gossip with one another. This gossip may be face to face, over the telephone, or over an online service like Skype or chat. Commencement of the decline in newspaper readership The decline in the readership of newspapers started with the introduction of radio and television in the society in general and with the advent of the Internet in particular. Many newspaper making companies have closed over the passage of time. “The Rocky Mountain News closes, the Miami Herald sheds 200 jobs, the Globe & Mail offers severance packages, the Washington Post downsizes its business section, and on it goes” (Evans). Newspapers are the oldest source of information among all contemporary sources of information. Newspapers are almost as old as the manufacturing of paper is. For a long time in the history, people had no source of information but newspapers. Therefore, readership of the newspapers was tremendous. This trend changed with the creation of radio. Among the main functions served by radio was delivering news. Service of the radio was almost similar to that of the television except for the fact that audiences could not see anything in radio while television provided them with the facility of observing moving image. As radios and televisions became common, readership of the newspapers started to decline. However, an even stronger threat to the readership of the newspapers surfaced in the form of the Internet. Over the passage of time, use of the Internet has become so tremendous and commonplace that people hardly find time for radio and television services, and the Internet has become the most fundamental source of information in the contemporary age. Steps taken by the newspapers to ensure their future ...Download file to see next pagesRead More
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