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Research-based opinion-based utilizing literary analysis to support your argument - Essay Example

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Name: Instructor: Course: Date: Salman Rushdie's "At the Auction of the Ruby Slippers" In the human setting, regardless of regional and cultural difference, there are many uncontrolled factors that influence the way a consumer thinks, why she or she chooses a given path, as well as the reasons behind the application of a given strategy to achieve certain goals…
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Research-based opinion-based utilizing literary analysis to support your argument

Download file to see previous pages... In the book, the aim of the author is getting his cousin back through providing her with ruby slippers. It is imperative to note that these encompass fashion and luxury to which consumer behaviour, according to the buyer, have been viewed as acceptable. In the field of fashion management, the application of acquired, natural, and learnt knowledge is a common incidence. In this case, the fashion industry has shown a number of theories that support its existence and the development it has experienced through the years. The Shantingtung culture approach is the most common theory. It implies that the fashion and luxury sense is derived from history with some of the elements in the designs being spotted over 18000 years ago in history (Hofstede 87). The developments in the chosen fashion industry had influences from different people and cultures that they interact. It is quite possible that the current status of the industry comes as a result of the Chinese people leaning to a given strong point in the industry. However, in this analysis of the sector, it is paramount that the scope and context in which the subject is covered is defined. The case should answer questions such as what is fashion, what is regarded as consumer behaviour, and what impact does either have on the other. ...
In the modern setting, however, fashion is used as a measure of aesthetic properties and as a measure of wealth, which is a concept that is introduced by reality of certain elements in fashion. Although fashion is an element that is essential to the community, especially in the business sector, it is a non-essential contribution. Clothing is a need to the human being, but how the clothing looks and feels are completely different combinations to the product. Fashion can be easily viewed as a marketing factor in the market. It is a factor which allows a certain player a competitive advantage over others, but it plays a huge role in the development of skills, culture, as well as trends in the society. Luxury Luxury can be taken to mean great comfort, but in the case of fashion, it refers to a good. Luxury goods in an economic sense are goods that are provided in the market for a specific group of people, who have established to live well above the economic hardships. The definition of the goods refers to a cluster of goods, whose consumption increases with a corresponding increase in the income of a given individual (Hofstede 101). The goods are not a necessity to the living of a human being. However, they are there to facilitate the living of the being in question by providing them with a certain degree of comfort coming from the product or association with the product. In fashion, the luxurious lifestyle can be taken to be the acquisition of fashion-associated products. These products are chosen to establish a social convention, such a creation of a class, which are not essential to the buyer or of any basic value. The community may be referred to as a wholesome community, but in essence, it comprises ...Download file to see next pagesRead More
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