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Text and Audience Paper - Coursework Example

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Text and Audience (Name) (Course) (Tutor) (Date) Introduction A magazine article by Paul Griffiths, “Using corporate social responsibility to build business”, is a material targeting the corporate world. It offers social and ethical lessons to entrepreneurs on how to employ the concept of corporate social responsibility to enhance concrete business outcomes that would ultimately become a typical business process…
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Text and Audience Paper
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Download file to see previous pages It is increasingly becoming a conventional activity. Its growing significance is affecting the relationship between corporate organizations and their various stakeholders such as clients, workers, suppliers, governments, and the communities. The article by Griffiths is to remind corporate players of the fact that taking considerable care of the people and the environment is fundamental to good financial results. Organizations are not supposed to wait for the relevant government bodies to impose certain rules and regulations for them to oblige. They have a responsibility to protect the social and cultural systems of the societies under which they expect to coexist in. To build a business based on trust and prescience, corporate social responsibility has to be considered as a fundamental factor. This is essential in building and keeping trust with communities and clients. To flourish and achieve long-term goals of a business, organizations are expected to focus on much more than issues affecting them at present, and think more about the future (Griffiths, 2010). This fact is not just applicable to the advancements in technology, but also on the changes in social, cultural, and environmental matters. Griffiths explains corporate social responsibility as “business behavior that creates the trust and commitment of stakeholders, both now and in the future”. He suggests that corporate social responsibility can no longer be viewed as a background corporate public relations strategy, but a significant factor that is gradually becoming correlated to fundamental operational performance. The key drivers of this primary concept comprise of compliance to laws and regulations crafted for this purpose, and an emphasis on the significance of environmental rules necessary to create customer loyalty and brand likeness. According to Griffiths (2010), unlike what many may suggest, “Corporate social responsibility is a set of business values and not a tool”. Due to this fact, it is unlikely to follow the line of reengineering. Not all organizations will successfully implement this concept; however, it is not logical for anyone to suggest that it has been applied to the wrong reasons. Unlike other business concepts, it is not likely to fade away anytime soon (Griffiths, 2010). This is because the environment under which corporate social responsibility operates is characterized by a much wider group of stakeholders; many of them exhibit opposing interests in this context. A good example is an incidence whereby a company decides to invest in reducing carbon emissions for environmental protection. This would mean that it probably will have to cut funding towards employee training initiatives, pay less dividend ratio, and also reduce funding towards community development program. According to Griffiths, the effectivity of the concept of corporate social responsibility can be managed in four different perspectives, i.e. “corporate governance and ethics, environment, people, and contribution to development”. Information plays various primary tasks in the implementation of this key concept. The general conceptual model of implementation incorporates processes, people, and technology. This is to make sure that its outcomes are integrated ...Download file to see next pagesRead More
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