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Innovation,, - Assignment Example

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Steering Wheel With Heart-Rate Monitor (SWOT and PEST Analyses) Name of Student (author) Name of University (affiliation) Steering Wheel With Heart-Rate Monitor The new technology being proposed in this paper is a steering wheel with a heart-rate monitor embedded on the steering wheel itself…
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Download file to see previous pages... These computer-related programmes make it easier to ask ‘what if’ questions, make any technical changes or to add enhanced features to any existing design, with alterations in manufacturing made easy using visualisation and graphics (Lieu & Sorby, 2009). If consumer safety advocacy groups can be enticed to ask for this new technology, then government agencies tasked with road safety will be interested and call for early adoption. Other factors can significantly impact the adoption of this new proposed technology, such as the availability of research funding and the eventual equity funding to have a start-up firm. The adoption of air bags took thirty years from initial patent application to making it a standard safety feature today (Pressler, 1998). A special steering wheel will cost about US$25 and the heart-rate monitor will cost an additional US$50 (depending on the brand and model), so the two important devices will total approximately US$75 to produce or manufacture. The car alarm rigged to the heart-rate monitor will cost an additional US$25, a microcontroller will cost about US$100 and the GPS device will cost around US$100, so these four important devices (steering wheel with heart-rate monitor, microcontroller, car alarm, and GPS device) will cost a total of US$300, with another US$100 for direct labor costs for the installation. The entire device will substantially go down over time when expertise is acquired in making it, called the learning curve in economics (Jaber, 2011). A positive thing about this new technology is an expected reduction in car or motor vehicle accidents caused by drowsiness (sleepiness), sudden heart attacks or drunken driving (as a breath analyser will be incorporated into the device). People who suffer from hypertension will also be benefitting from this new device. In addition, older people who still want to drive will be safeguarded by the heart-rate monitor, which will serve as a health warning device for any changes in their heartbeat or blood pressure. Driving while sleepy is a very dangerous condition, but most drivers usually just ignore this sign because they think (erroneously) that they can still manage to drive safely while in truth, their reflexes slow down and judgment is impaired. There are many ways to avoid such accidents, but the only effective countermeasure against this is to stop driving (Surani & Subramanian, 2011). So, the heart-rate monitor is a preemptive device intended to proactively prevent accidents despite the judgment of people it is safe to drive when, in fact, they are putting themselves in harm’s way and commit errors posing them at risk. The foremost drawback of this new device is the cost because it will definitely add a significant premium to the total purchase price of a vehicle. It is worth noting this had been the same argument put up by people who oppose adding new features or resist adopting a new technology (Postman, 2011), but people have seen the wisdom of using safety features included in a vehicle in order to enhance driver and passenger safety. This is a common initial objection to the proposal (back then) of installing air bags on all vehicles, in which air bags were first offered as just options but later were made required standard features. It is reasonable to expect the same objection to the heart-rate monitor, and the maker of this device will have to undertake a serious marketing campaign to ...Download file to see next pagesRead More
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