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Why I Want to Go for MBA in Marketing - Admission/Application Essay Example

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The author states that after having completed the MBA Marketing program, he/she will be able to contribute to not only the American society but worldwide communities who need marketing and advertising to make informed decisions regarding the products and services they obtain. …
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Why I Want to Go for MBA in Marketing
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Download file to see previous pages Advertising refers to the various media used to convey your message. Printed advertisement, radio air time, television commercials and the Internet are all part of advertising that conveys your business message to the public.” Another definition, which lists more steps of marketing, is listed by bookzonepro.com (n.d.), “this is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers.”
Since marketing can give a company a competitive advantage, I feel that understanding and knowing the business angles as well as the production techniques for advertising will certainly help my career as a professional. Advertisers appeal to the lusts, desires, and wants of the target market or potential customer. “Target market is the market segment to which a particular product is marketed. It is often defined by age, gender and/or socio-economic grouping,” states Wikipedia encyclopedia (2006). Advertising has a great power to take a company’s products from the assembly line to the shopping cart. At the same time, this power is magnified when with the addition of logistics, quality control, and production efficiencies are added to advertising to create a marketing strategy. This field is unlike any other as it involves the knowledge and practical experiences of various industries to develop, sell and promote a particular product for a company. This is the second reason why I wish to pursue a Master’s degree in such a diverse field.
More importantly, marketing creates more employment opportunities due to the variety of industries it integrates. A Master’s graduate in Marketing can, for example, seek positions related to the sales, advertising, research, and development (R&D) sectors. Even if an individual with a Master’s Degree in marketing wishes to switches to an associated industry, s/he would be able to do so at any point in his/her career with minimum retraining required. On the other hand, a psychiatrist would have to undergo several years of specialized training in order to pursue his/her new career in General Surgery.  ...Download file to see next pagesRead More
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