Techniques for the Promotion Strategy - PowerPoint Presentation Example

Research Question The research question is: “How does the promotion strategy affect the customer purchase?" This questionnaire is intended to support an academic research on the famous e-sport publisher “Riot Games”. The research is being made upon the approach that leads Riot to run its game “League of Legends” exclusively well all over the world. Please encircle the option that matches your choice: 1. Do you play League of Nations (LoL)? 1. Yes 2. No 2. How often do play ‘LoL’? 1. Regularly 2. Once in a week 3. Occasionally 3. I feel ‘LoL’ is better than Defense of the Ancients. 1. Strongly Disagree 2. Disagree 3. Undecided 4. Agree 5. Strongly 4. Release of new Champion skins attracts me more to the game? 1. Strongly Disagree 2. Disagree 3. Undecided 4. Agree 5. Strongly 5. The option of buying Riot Points is great because I can play even without gaining enough Riot Points. 1. Strongly Disagree 2. Disagree 3. Undecided 4. Agree 5. Strongly Agree 6. I buy Riot Points more often than I play up the levels. 1. Yes 2. No 7. If you buy the points more often, explain why? 1. I do not like to play for long to get points. 2. I do not get the time to play very often. 3. I am a beginner, so I have bought the Riot Points for the first time. 8. I play only when Riot Points are distributed free. 1. Yes 2. No 9. Are you a fan of the Face book page of the League of Legends? 1. Yes 2. No 10. Have you watched the League of Legends 2012? 1. Yes 2. No 11. Have you watched the You tube videos of League of Legends 2012? 1. Yes 2. No 12. Do you have League of Legends costume? 1. Yes 2. No 13. If yes, how did you get it? 1. Bought it 2. Got as a gift 3. I do not have the costume 14. If you have the costume you like using it because 1. I like to flaunt it in front of my friends. 2. I look like an avid player of League of Legends. 3. I like the get up and appearance of the costume. 4. All of the above. 5. I have the costume but do not use it much. 6. I do not have the costume. 15. Which is the best champion you have played? ……………………………………………………………………………….. 16. What feature of the champion do you like best? Please explain why. ……………………………………………………………………………….. Power point Presentation summary PPT 1. Week 9 Critical thinking and developing scholarly argument The world is changing very fast. These changes hold profound implications on our lives, particularly on our thinking and learning (Paul, Paul & Elder, 2002, p.1). The meaning of the term ‘critical thinking’ might be understood as ‘discerning judgment based on standards’. As Moon says it, “Critical thinking is ‘thoughtful’ thinking” (Moon, 2012, p. 20). It makes a person present a point of view as a structured argument from which a conclusion can be drawn. It is important to be able to make a critical thinking as it helps in reading the underlying logic in someone’s point of view. It would be of immense help in the workplace. A clear conception eases out many complex situations which are caused on the ground of false premises. Critical thinking would lead to building alternative logical explanation for a cause thereby helping in validation or rejection of an argument on solid grounds. PPT 2. Week 10 Techniques for critical reading Critical reading of any article helps us “assess the value of the work it reports” (Wallace & Wray, 2011, p. 4). Although academic writing is generally much benign, readers should look out for hidden layers in an academic text. By making a critical reading of a text one should be able to understand what a text means and how a text works by analyzing the information, interpreting the knowledge received and evaluating the inference drawn. Before reading the article one has to follow two steps, survey and questions; firstly, to look over the whole article, check the major heading and sub-headings and read the introduction and summary closely. Secondly, one should note down the main points that the author tries to make, by formulating ‘wh-questions’ and reading to answer them. The third and fourth steps require reading the text carefully for meanings and reciting the text after reading so as to mark the points of doubt. Reciting is done to make sure the problem areas have to be paid greater attention and reread the parts required. The last step is to review the article which helps one to reflect on it and remember it for a long time. Critical reading involves “recognizing an author’s use of propaganda” (Anthony & Manzo, 1990, p. 253) in the article and invokes a value-based reasoning. PPT 3. Week 11 Structuring and Signposting your writing The structure of an argument shows the relationship between the ideas contained in the argument and the pattern of their presentation in the text. It is understood from the structure of the piece whether proper sequencing is done while presenting the ideas and whether they are interconnected. More space given to the most important idea in the article increases the value of the article and makes it interesting to read. Signposting is an important part of an article, especially, if it a long one such as a thesis or a report (Johnson, 1994). It is actually a method of indicating changes of direction of the argument. The indicators can be paragraphs, directional phrases (introductory and concluding), punctuation marks and sub-headings. Good signposts help to provide a clear structure of the analysis presented in the article so that busy readers might grasp the logic quickly and draw transparent conclusions (Dernbach, 1994, p. 140). PPT 4. Week 12 Learning from experience and assessing you professional value Individuals acquire different skills at the time of performing different activities. Such skills can be applied at workplace which might be of immense help in carrying out a job responsibility. Transferable skills enhance employability of the job seeker. For example, as a sportsperson one learns punctuality and discipline, while doing various educational projects one improves on her communication and problem solving skills. One learns the value of team work, time management and networking which she can gainfully apply at workplace. For a person who is posting her first job application, transferable skills work as the experience gained, from involvement in activities in the university campus and also volunteering in other social activities. Employers look for different sets of skills and values in their potential employees. In order to assess the personality of the applicant the big five personality dimensions are tested viz., extroversion, neuroticism, openness, agreeableness and conscientiousness. Classroom Debate The debate we have participated in is on the topic “Company should have limits or make a fixed value for the wage of the management or the seniors in the company.” Along with my team I have spoken against the motion. There are several aspects of this discussion, the main features of which I am going to present in this paper. All the members of my team including me have made several readings of books and journals related to corporate salary structure and formed our argument by consensus against the motion. However we could have worked better if we could have taken into consideration more extensive secondary data sources to make an analysis on how the salary structure of the senior level employees act upon the psychology of the employees and affect the work culture of the organization. The reward system is one of the most important motivators (or de-motivators) for a corporate employee. The corporate enterprises employ various innovative strategies in an effort to recruit and retain employees. Yet the salary structure remains an important concern for an employee or a job seeker. However, in the late 1990s the existing reward system was faced with the need for change. This change was primarily brought about the multinational corporations which visualized the necessity to adapt the reward structure with the skills and responsibilities of the recruits. The parameters that act behind such changes are skills of the worker, responsibilities handled, risk involved in the job role and most importantly performance (Ahlawat, 2006, p. 62). Against the Motion – Our Arguments Retaining the experienced employees The world is currently witnessing a talent war. The corporate firms are untiringly competing with one another in order to attract better talents. This is seen as a strategy to maintain the company performance, however, on the flip side of the coin, raises cost to company due to the elongated recruitment process. The companies should pay attention towards retaining their senior employees (Koo, 2011, p. 17). In this scenario the companies might provide various incentives to the senior employees in order to retain them. However, apart from the work culture of the organization, the loyalty of the employees depends upon the level of compensation they receive in comparison to the industry standard. The good performers are rewarded and pushed to more senior positions (Wyrsch, p. 2012) which, if not offered by the organization would possibly be offered by its competitor and lure the talent away from her current company. The employees at times might voluntarily seek a job change for a pay hike. Problem in the long run The hunt for younger employees induce the companies to hire several new employees at a lower salary than what they would pay to few middle aged employees with around twenty years of experience. This creates a problem in the long run since these employees are not experienced at handling vendors or devising effective managerial strategies to run the business. This would imply bigger cost to the company. Value of expertise The expertise and experience must be valued and paid for. The employees at the senior management deserve greater perks for the kind of knowledge they have gained by being into service for the long time spent in the industry. They will presumably deliver better work than the comparatively junior ones. Even with the necessity to learn newer technologies the seniors fare well; it is much easy for a senior IT worker to learn the Internet than to teach COBOL to the junior programmers (Ormsbee, 2001, p. 41). Hence the seniors cost less to the company and deliver more thereby deserving more. For the Motion – Their Arguments Inflationary Pressure The argument presented by the other side goes on the line that there should be a limitation on the wages for the senior level managers. They have reasoned that the talent war is affecting the economy adversely. The high pay structure of the senior management is responsible for a wage driven inflation, as was seen in the 1980s in the United Kingdom. Further hike in the senior managers’ salary would fuel inflationary pressure. Opportunity to earn incentives With the break in the pay package into fixed and variable components, the fixed components of the employees should be lower. This is because the salary structure should be kept flexible and there should be room for the potential employee to earn a higher incentive. A high fixed component might lead to bureaucracy among the senior managers. A too high fixed salary for them would be discriminatory against the younger employees working in junior posts since they might possess the skills and capability to earn an incentive very close to the senior levels. Younger talent builds the way for growth The senior management level employees undoubtedly possess enough experience and managerial expertise. However, with the changing times there is a need to look at Human Resource Management (HRM). A more efficient management does not come only from experience but from the better techniques of management. Hence not always does it pay to offer extremely high salary to the managers holding senior positions. The ones with lesser experience can evolve upon the traditional bases of theory and make a better practical implementation of the knowledge thereby bringing bigger profits to the company. Learning from the debate In effective human resource management, reward management is a key lever (White & Druker, 2012, p. 14). In the current compensation system, an optimized combination of the fixed and variable components of the salary would have to be devised for each organization. An argument can only be successfully placed if the point of view can be presented in a structured way with supporting evidence and valid reasons. Both the sides have placed their views on the topic with supporting reasons. References 1) Paul, R., Paul, R. W. & Elder L. B. (2002). Critical Thinking: Tools for Taking Charge of Yor Professional and Personal Life. FT Press. 2) Moon, J. (2012). Critical Thinking: An Exploration of Theory and Practice. Routledge. 3) Wallace, M. & Wray, A. (2011). Critical Reading and Writing for Postgraduates. London: SAGE. 4) Anthony, V. M & Manzo, U. Casale. (1990).Content Area Reading: A Heuristic Approach. LiteracyLeaders. 5) Johnson, R. (1994). Improve Your Writing Skills. 6) Dernbach, J. C. (1994). A Practical Guide to Legal Writing & Legal Method. Wm. S. Hein Publishing. 7) Ahlawat, P. (2006). Managing It Personnel : In Corporate Environment. Deep and Deep Publications. 8) Ormsbee, J. T. (2001), An age-old story, Infoworld, 23(33), pp. 4-66. 9) White, G. & Druker, J. (2012). Reward Management: A critical text. Routledge. 10) Koo, R. C. (2011). The Global Added Value of Flexible Benefits. Benefits Quarterly, 27(4), pp. 17-20. 11) Wyrsch, L. (2012), Is the war for talent over?, retrieved on 8 Dec 12 from http://www.ecademy.com/node.php?id=178096 Read More