The Relationship between Individuality and Group Influence in Films and TV Commercials: A Research Proposal. Introduction There are numerous theories on the linkage between individual behaviour and group behaviour. Traditionally, this is the preserve of the fields of psychology and sociology…
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This proposal provides the exegesis to study the issue of individual and group behaviour in relation to an art or group activity. The point of reference is the film industry in general and marketing commercials in particular. Zimbardo (2010) argues that people often have a profound effect on others. This effect tends to make people on the wider scale tend to behave along lines that are similar to them (Ariely, 2009). In this wise, we can examine the role of directors and important stage managers who get others in a larger crowd to go in a given direction. Knippeberd and Baaren (2009) identify that one of the biggest ways that people tend to influence groups of people is though mimicry. They define mimicry as the process of consciously or unconsciously doing what other people do in a given society. Mimicking is one of the ways people learn and also gain social acceptance. Thus, for instance, we might want to check the impact of an important star in a film or TV commercial on the wider audience. Will the audiences mimic him or her? Or will their countenance and activities change to suit their presence. This provides a basis for studies of the relationship between individuals and the wider group. ...
Secondly, what is the role of the crew and production authorities in creating herd behaviour amongst the group? How do the individuals blend into the bigger picture? Thirdly, does the presence of significant personalities in the group affect individuality amongst members of the group? The research questions above will be answered to provide a holistic picture of the main enquiry. To this end, we will want to test a single hypothesis. A hypothesis is a temporal statement made at the beginning of a research, which is tested for its truthfulness or falsity in the actual research (Kothari, 2005). The hypothesis is that “lesser known actors in groups lose their individuality in order to blend with the wider group”. Thus, the research will reconcile the primary research question with the sub-questions in order to identify whether less known actors and actresses keep their unique identity in films and commercials or they cede it to the group identity. The sub-questions will provide an exegesis of why the lesser known actors cede or retain their individuality in group scenes. Research Positioning This section of the proposal will examine the research report. The research approach will involve the application of significant and core concepts of individualism and group identity in the filming of movies and commercials. This heading will discuss important theories and a framework of cases that would be studied in the research. This will set the tone for the discussion of the three cases that would be examined to draw conclusions on the research questions and prove or disprove the hypothesis. The core concept that will be used in this research is the boiling point concept of Gladwell (2000). Gladwell sought to study the point off transition from individualism
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The author states that clothing and accessories are a demonstration of people’s feelings and perceptions, and the manner in which they hope to be perceived by others. Therefore, purchasing clothes can be equated to the purchase of an identity. Fashion generally contributes to a vital part of a person’s welfare in the society.
Gender is the characteristics that distinguish between femininity and masculinity (Fausto, 2000, pp. 13). These characteristics can be mental, physical and behavioral. Thus, depending on the context, gender can be referred to as sex since this is the state of being male or female, based on the physical characteristics of the individual.
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The fashion industry is growing day by day as consumerism reaches new levels. Brands, images, advertising and other forms of media are increasing the appeal of the glamorous and well known (US Industry Report, 2010, np). The new industrial revolution brought with it an emphasis on the individuality, and the desire to acquire which one likes.
The author of the dissertattion discusses a clear focus on important research questions based on the hypothesis that the meaning of European identity is not something to only elites in business and politics, but as a concept, it has percolated to all levels. It is stressed that a new social identity of Europe is emerging as in a clear, marble-cake model for European integration.
It would always be advertised that consumers need to review the report of their credit cards with companies offering insurance and detection products. By and large, the perception of identity theft has been that it does not amount to a serious crime but rather a nuisance crime involving the stealing of personal information of the victim.
On the example of his characters, the author wants to show wanderings of Indians in the process of self-identification as well as identification of their nation. Introduction The novels by Salman Rushdie depict a magical transformation of a human identity.
The definition of these different concepts is based on the need to have art and fashion that is combined with technology and the ability to provide a sense of quality to each of the interior designs.The importance of these different qualities is able to move into a focus on demand and consumerism.
Identity concept is presented as complex i.e. comprised of a number of inner qualities and the outer representations of the self. Woodward (2002) asserts that it consist of the innumerable defining characteristics that wholesomely defines who people are in various moments and situations.
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