Analysis of Asma Alghafis - Research Paper Example

Asma Alghafis - Web Report Contents 2.0 Introduction 4 2.0 Project rationale 4 3.0Project analysis 5 3.1 Aim 5 3.2 Objectives 5 3.3 Content 5 3.4 Industry analysis 5 3.5 Industrial skills 6 4. Planning 6 4.1 The Gantt chart 7 4.2 Work flow structure 9 4.3 Risk analysis 10 4.4 Short term plan 11 4.5 Long term plan 11 5 Practical analysis 11 5.1 Communication 11 5.2 Keyword Optimisation 12 5.3 Keyword justification 12 6.0 References 14 7.0 Appendix 15 Title: Online training courses for effective salesmanship. Manager: Asma Alghafis. Date prepared: Starting date: Date of publication: End date: Test location: http://asmaalghafis.wix.com/asma#!untitled/c199t Original location: http://asmaalghafis.wix.com/asma#!untitled/c199t Language: English 2.0 Introduction This project is an opportunity to design a website that will create my own online professional identity and prepare me for the future in marketing career. It highlights the significance of the Smart phone application in developing market strategy. According to Audely (2011) a number of apps are being released on a daily basis with the sole aim of acquiring more business. According to Owen (2010) they provide a better after sales services and access to required information, save time and ensure customer loyalty and satisfaction. The website illustrates this through a new creative application technology called Radio Frequency Identification (RFID). 2.0 Project rationale This project has been driven by a number of different reasons; each of which has provided a strong contribution to realising and completing an excellent and professionally competent website. These include: a) Knowledge, skills and insight gained during my study as a Business Information Technology student. b) The availability of online tutorials which have provided teaching on website technologies. c) Web development experience gained through the undertaking of a project with a Manchester company. d) The need for an individual or organisational online presence. My SEO skills have enabled a website to be made which can appear in the top results search list in Google or any other search engine (Chang, 2009). e) The fact that the cost of starting and running such a project has not been expensive. 3.0 Project analysis The project had certain established aims and objectives which have sought to execute and realise for its own value. 3.1 Aim The project has aimed to generate a complete and professional website which could demonstrate the role of smart phone apps in strategic marketing. 3.2 Objectives The objectives of the project include: a) Attracting business by building up the reputation of the website. b) Promoting the website through text messaging, social networking and blogs. c) Controlling, monitoring and updating website based visitor’s feedback. d) Improving the layout, contents and related aspects of the website. e) Ensuring minimal cost and efficient utilisation of resources. f) Developing, releasing and hosting its own and third party apps. g) Ensuring availability of the hottest apps on the market. h) Facilitating simultaneous downloads of the same app. i) Ensuring that apps were available for different mobile operating systems. 3.3 Content The content of the website will comprise content about the significance of smart phone apps and marketing and hosting of apps. It will elaborate on how Smart phones are considered to be great tools that can promote sales, help save lives, locate shopping stores and for individuals to be able to purchase online. The content focuses on the use of smart phone technology called radio frequency identification (RFID) to locate a product amid a voluminous array of inventories. 3.4 Industry analysis There are a series of websites with smart phone app content. This particular website will have the leverage to develop and program smart phone apps and provide information on how to buy apps from websites that are currently selling apps. However, there are a limited number of websites that currently focus on my idea. The idea of the project is to elaborate and highlight some of the existing smart phone apps that can benefit individuals or organisations in terms of their marketing strategy. 3.5 Industrial skills As a Business Information Technology at Salford University, I seek to develop and maintain a professional online reputation; which has been developed around the lessons which I have learned through my own practical experience, research and ambition. 4. Planning 4.1 The Gantt chart The project schedule has been planned using Gantt chart techniques as shown below:  4.2 Work flow structure  4.3 Risk analysis The tabulation for likelihood and impact has been represented as High = 3, Medium = 2 and Low = 1. Nature of Risk or Uncertainty. Likelihood High/ Medium/ Low. Impact High/ Medium/ Low. Likelihood x Impact [Score]. Actions required. Buddy press suspending the account. 3 3 9 Buy new account. Hacking. 3 3 9 Use secure servers/backup. Low traffic. 3 3 9 Increase networking through blogging and SEO. Bad or insulting comments. 3 3 9 Comments must be approved for display. Key word optimisation. 2 2 9 Use SEO. Low public interest in website. 3 3 9 Advertise on related websites. Loss of data and of followers. 3 3 9 Offsite data backup for all data and content. Low yield. 2 2 4 Use ads to increase revenue. Becoming ill. 2 2 4 Next of kin will need to take over. Losing interest. 1 1 2 Redefining the content. Obtaining a full time job. 1 1 2 Hire an assistant for website administration. Combative increases. 1 1 2 Check keyword optimisation, website rank and content quality. 4.4 Short term plan The short term plan is to build a website for hosting smart phone apps which can be directly downloadable to any smart phone. The apps need to be able to integrate with the ability to help offer strategic marketing (Diagram 2). The website will use WIX technology to integrate with social media websites through which users will be able to comment. 4.5 Long term plan The project intends to establish a website which will present a qualified and competent professional identity on the internet and will be able to generate greater revenues. The revenues will be generated by the commission from sold apps, those which are released and the hosting of personal apps and adverts. 5 Practical analysis 5.1 Communication The main language of communication for the website is English. However, in the future the project will introduce new languages based on the inflow of web traffic from different regions. The domain name is comprised of the names of the project owner which can be highly searchable and used within social websites. Use of external links and references on the website that generate related content can create the opportunity to connect users from the external website. The web pages are search engine optimised to increase opportunities for third party commercial ads (Marshal, 2007). The website is able to connect to Facebook, Twitter and Google plus accounts. 5.2 Keyword Optimisation Optimisation of my name Asma Alghafis and apps will help the marketing process. 1. Asma Alghafis (Primary keyword). 2. Mobile app, Marketing (Secondary keyword). No. Key word optimisation. Google Yahoo Bing Dogpile Ask Word key meaning. 01 Asma Alghafis. Page 1. Line 1. Page 1. Line 1. Page 1. Line 1. Page 1. Line 4. Page 1. Line 4. My full name in English. 02 Mobile app, Marketing. Page 1. Line 1. Page 1. Line 1. Page 1. Line 1. Page 1. Line 5. Page 1. Line 5. The blog topic title. Keyword description: No. Key word. Description. 01 Asma Alghafis. Is my full name. Relevance: I am the author. Computation: According to Google Adword this is low. Popularity: My name is unique in the search engine. Specificity: This is 100% broad to the chosen keyword. 02 Mobile app, Marketing. The topic title. Relevance: Focus of the website. Computation: According to Google Adword this is low. Popularity: The closer to it is 170 monthly searches. Specificity: This is 100% broad to the chosen keyword. 5.3 Keyword justification The use of the name adds a key professional image of me as the developer and creates an easy connection from my social website accounts like Facebook, Google plus and Twitter (Diagram 4). The secondary keyword is the aim and focus of the website (Diagram 3). 6.0 References Audely, A. (2011) A guide to smart phone applications, [United States], Websters Digital Services. Chang, Y. et al. (2009) ‘Smart Phone for Mobile Commerce’, Computer Standards and Interfaces, 31 (4), pp.740-747. Marshal, J. (2007) ‘Smartphones are the PCs of developing world’, The New Scientist, 195 (2615), pp.24-25. Marketingzone.com (2010) Marketing Resources for Small Businesses | MarketingZone, [Online] Available: http://www.marketingzone.com [14th December 2012]. Owens, M. (2010) ‘Theres an App for That (or Soon Will Be): Smart Phones, Social Networking, and Internet Gaming’, Gaming Law Review and Economics, 14 (13), pp.171-174. Smartappmarketing.com (2012) SmartApp Marketing | The Business of Apps, [Online], Available: http://www.smartappmarketing.com/ [14th December 2012]. Wix.com (2006) Wix Free Website Builder | Wix.com, [Online] Available: http://www.wix.com [14th December 2012]. 7.0 Appendix Diagram 1: Diagram 2: Diagram 3: Diagram 4: Read More