Online Training Courses for Effective Salesmanship - Research Paper Example

Asma Alghafis Web Report Contents Contents 2 0 Project I Information 3 2.0 Introduction 3 2.0 Project Rationale 3 3.0 Project Analysis 4 3.1 Aim 4 3.2 Objectives 4 3.3 Content 5 3.4 Industry Analysis 5 3.5 Industrial Skills 5 4. Planning 5 4.1 Gain Chart 6 4.2 Work Flow Structure 7 4.3 Risk Analysis 8 4.4 Short Plan 8 4.5 Long Term Plan 9 5 Practical Analysis 9 5.1 Communication 9 5.2 Keyword Optimization 9 5.3 Keyword Justification 10 6.0 References 11 7.0 Appendix 12 1.0 Project I Information Title Online Training courses for effective salesmanship Manager Asma Alghafis Date prepared Starting Date Publish Date End Date Test Location http://asmaalghafis.wix.com/asma#!untitled/c199t Original Location http://asmaalghafis.wix.com/asma#!untitled/c199t Language English 2.0 Introduction This project is an opportunity to design a website that will create my professional identity online and prepare me for the future in this competent field of Information Technology after my graduation. It highlights the significance of the Smart phone application in developing market strategy. According to Audely, a number of apps are being released on daily basis with a sole aim of gaining more business (Audely, 2011). They provide a better after sales services and access to required information, save time and ensure customer loyalty and satisfaction (Owen, 2010). The website illustrates this through a new creative application technology called Radio Frequency Identification (RFID). 2.0 Project Rationale This project is driven by different reasons. Each reason has strong contribution to realizing and completing excellent and professionally competent website. a) Knowledge, skills and insight gained during my learning stint as a Business Information Technology. b) Availability of online tutorials that provided teaching on website technologies. c) Web development experience gained through Life project with a Manchester company. d) The need for individual or organizational online presence and my SEO skills that make a website in the top result search list in Google or any search engine (Chang, 2009). e) The fact that the cost of starting and running such a project is not expensive. 3.0 Project Analysis The project is has established aims and objectives that it seeks to execute and realize its value. 3.1 Aim The project aims to have a complete and professional website that will demonstrate the role of smart phone apps in strategic marketing. 3.2 Objectives The objectives of the project include: a) To attract business by building up the repute of the website b) To promote website through text messaging, social networking and blogs. c) To control, monitor and update website based visitor’s feedback. d) To improve the layout, contents and related aspects of the website. e) Ensure minimal cost and efficient utilization of resources. f) Develop, release and host own and third part apps g) Ensure availability of most hot apps in the market h) Facilitate simultaneous downloads of same app. i) Ensure apps for different mobile operating systems 3.3 Content The content of the website will comprise content about significance of smart phones apps and marketing and host the apps. It elaborates how Smart phones are great tools that can promote sales, help save live, locate shopping stores and purchase online. The content focuses on the use of smart phone technology called radio frequency identification (RFID) to locate a product amid voluminous array of inventories. 3.4 Industry Analysis There are series of website with smart phone app content. This website leverage from developing and programming smart phone apps, how to buy the apps and website that are selling apps. However, very few website that focuses on my idea. The idea of the project is to elaborate and highlight some of the existing smart phone apps that can benefit individuals or organization in their marketing strategy. 3.5 Industrial Skills As a Business Information Technology at the Salford University, I seek to develop and maintain reputable professional online. One that develops around lessons learnt practical experience, research and ambition. 4. Planning 4.1 Gain Chart Project schedule was planned using the Gantt Chart Techniques as shown below: 4.2 Work Flow Structure 4.3 Risk Analysis The tabulation for likelihood and impact is represented as High=3, Medium=2, Low=1 Nature of Risk or Uncertainty Likelihood High/ Medium/ Low Impact High/ Medium/ Low Likelihood x Impact [Score] Actions required Buddy Press suspend account 3 3 9 Buy new account Hacking 3 3 9 Use secure servers/ backup Low traffic 3 3 9 Increasing networking through blogging and SEO Bad or abusing comments 3 3 9 Comments must be approved for display Key word optimization 2 2 9 Use SEO Low public interest in website 3 3 9 Advertise in related websites Loss of data and of followers 3 3 9 Offsite data backup for all data and content Low yield 2 2 4 Use ads to increase revenue Getting ill 2 2 4 Next of kin will take over Losing interest 1 1 2 redefining content Getting a full time job 1 1 2 Hire assistant website admin. Combative increases 1 1 2 Checking keyword optimization, website rank, and content quality. 4.4 Short Plan The short term plan is to build a website for hosting smart phone apps that are directly downloadable to any smart phone. The apps must integrate with the ability to help offer strategic marketing (Diagram 2). The website will use WIX technology to integrate with social media website for users to comment. 4.5 Long Term Plan The project intends to establish the website that will present a qualified and competent professional identity on the internet and generate greater revenues. The revenues will be generated by the commission from sold apps, release and host own apps and adverts. 5 Practical Analysis 5.1 Communication The main language of communication for the website is English. However, in the future the project will introduce new languages based on the inflow web traffic of regions. The domain name comprises the names of the project owner that is highly searchable and used in social website. Use of external links and references on the website that generate related content will create opportunity of connecting users from the external website. Web pages are search engine optimized to increases opportunities for third party commercial ads (Marshal, 2007). The website connects to Facebook, Twitter and Google plus accounts. 5.2 Keyword Optimization Optimizing my name Asma Alghafis and apps help marketing has been done. 1. Asma Alghafis (Secondary Keyword) 2. Apps Help Marketing (Primary Keyword) No. Key word optimization Google Yahoo Bing Dogpile Ask Word key Meaning 01 Asma Alghafis Page 1 Line 1 Page 1 Line 1 Page 1 Line 1 Page 1 Line 4 Page 1 Line 4 My full name in English 02 Apps Help Marketing Page 1 Line 1 Page 1 Line 1 Page 1 Line 1 Page 1 Line 5 Page 1 Line 5 The blog topic title Keyword description No. Key word Description 01 Asma Alghafis Is my full name Relevance: I am the author. Computation: According to Google Adword is Low. Popularity: My name is unique in search engine. Specificity: Is 100% broad to chosen keyword. 02 Apps Help Marketing The topic title Relevance: Focus of the website. Computation: According to Google Adword is Low Popularity: The closer to it is 170 monthly searches. Specificity: Is 100% broad to chosen keyword. 5.3 Keyword Justification The use of name adds a key professional image of me as the developer and creates an easy connection from my social website accounts like Facebook, Google plus and twitter (Diagram 4). The primary keyword is the aim and focus of the website (diagram 3). 6.0 References Audely, A. (2011). A guide to smart phone applications. [United States], Websters Digital Services. Chang, Y. et al. (2009) Smart Phone for Mobile Commerce. Computer Standards & Interfaces, 31 (4), p.740-747. Marshal, J. (2007) Smartphones are the PCs of developing world. The New Scientist, 195 (2615), p.24-25. Marketingzone.com (2010) Marketing Resources for Small Businesses | MarketingZone. [online] Available at: http://www.marketingzone.com [Accessed: 14 Dec 2012]. Owens, M. (2010) Theres an App for That (or Soon Will Be): Smart Phones, Social Networking, and Internet Gaming. Gaming Law Review and Economics, 14 (13), p.171-174. Smartappmarketing.com (2012) SmartApp Marketing | The Business of Apps. [online] Available at: http://www.smartappmarketing.com/ [Accessed: 14 Dec 2012 Wix.com (2006) Wix Free Website Builder | Wix.com. [online] Available at: http://www.wix.com [Accessed: 14 Dec 2012]. 7.0 Appendix Diagram 1 Diagram 2 Diagram 3 Diagram 4 Read More