Electronic Commerce and IT Business - Research Proposal Example

Running head: e-commerce E-commerce Affiliation October 2009 Table of Contents Table of Contents 2 Executive Summery 3 Part (A) 4 Overview of the Business 4 Products 4 Services 4 Business Scope 4 Revenue Model 5 Part (B) 5 Marketing Strategy: 5 Target Market 5 Marketing strategy 5 Promotion 6 Product 6 Place 7 Price 7 Social Networking sites 7 Part (C) 7 Business Environment: 7 Business processes 8 SWOT analysis 8 Part (D) 9 B2B and Web Presence 9 Part (E) 10 Legal and Ethical Environment: Customer and business information security 10 Conclusion 10 Bibliography 11 Executive Summery The project report presents the detailed analysis and proposal of an online fashion shop business. The report will discuss the elements of online business as well as additional operational capabilities to an online fashion shop business. This online website will be implemented for an online working business of the fashion shop, selling and providing new information about cloths, shows, jewelry, shows, and other accessories. This new website based structure is aimed to enhance and augment the business performance. As we see the implementation of computer technology and automation in almost every field of life. For instance, our ways of living, doing business, shopping have changed and improved. Few years age we had to go to the markets for shopping. But at the present, we can do all these things from home using Internet. All these changes are happened due to augment in the computer and Internet technology. Now we have more rapid and effective means of information transmission. Electronic email can transfer our required data within few second from one location to other corner of world. By seeing this automation in activities of our life I have decided to implement a system that will completely automate the business of a fashion designer Company. This technology will provide us wide access to our targeted customers. The establishment of new e-commerce technology will augment overall business profit. This project is aimed to enhance the working and processing power of this online fashion shop business. After implementation of this system we will have an easier way of order processing and management of orders of customer regard the online fashion store. This project will provide the facility to attain higher profits in this new type of business that is offering better facilities regarding purchasing and viewing new fashion styles of cloths, shows, jewelry, shows, and other accessories. Part (A) Overview of the Business This section will describe the products and services that our business will offer in future. These services and products can be: Products New business of the online fashion shop is going to provide a new way of facilities that is about the availability of all the ladies and gents fashion products at the same place. Here we will deal in new fashion styles of cloths, shows, jewelry, shows, and other accessories. These will be available for online sale and we will update the fashion products on daily or weekly basis. Services The services of our business will include the information about the new fashion product. Here we will develop a fashion gallery that will offer the facility to view and select newly arrival fashion products. In this regard a customer would be able to view, visit, select and purchase the new fashion product. On this web site, we will also offer the facility of for the customer care. This will be done through establishment of an online call center. Business Scope This business will be an international business. Here we will take the customer information and deliver the product through the postal/courier services. These services are available in all the regions of world. Revenue Model Our business of online fashion shop will produce revenue through the direct products sales. Therefore our revenue model will be established on the “Direct Product Sales”. Part (B) Marketing Strategy: This web based system will also serve as a marketing platform for the advertisement of the new fashion products developed by our company. In this way the implementation of e-commerce technology will augment our potential to reach our target customer in a better way. So we can expect growth in the overall orders. This system would automatically manage the demand and product facility that provides us a balance on overall production. Target Market In this business we are mainly targeting the young generation and offering new fashion products regarding new dressing life style. In this scenario our main target market or mainly targeting to the youngsters. In demographic point of view we are targeting our business in all areas of life that are offering credit card based payment as well effective postal/corer services. Marketing strategy This section is about the online fashion shop business 4Ps marketing Mix Models analysis. Here I will present the main areas regarding the 4Ps marketing mix models of the online fashion Shop business. The 4Ps or Marketing Mix model can be utilized by marketers like a tool to help in executing the market strategy. The maker managers make use of this technique to attempt to produce the most favorable response in the target marketplace through blending four variables in an excellent way. It is significant to recognize the Marketing Mix theories as convenient variables. The Marketing Mix can be utilized on a common basis to convene the transforming requirements of the target collection as well as the additional dynamics of the market atmosphere (McCarthy, 2009). Now I will discuss these factors regarding the online Fashion Shop business. Promotion In the scenario of promotion of online fashion shop business we will make use of our website platform regarding promoting new trends and fashion products. Here we will focus on the following factors: Pricing. Quality. Service. Distribution Packaging. Product We are offering different types of products on the fashion shop business web site. The management of the products and effective handling of these products need extensive expertise. We will deal in huge variety of products and will categorize them in terms of clothing, jewelry, makeup, footwear and other areas. Place In this area of the 4p’s marketing strategy we are aimed to deliver the products all through the world. This will incorporate a little restriction regarding the acceptance of credit card and availability of the postal/courier services. Price In this regard we will establish the rates of products according to international pricing of the product. This will facilitate most of people all through the world to have a better quality product at same rates compared to other world. Social Networking sites For the effective marketing of our product we will also utilize the marketing through some social networks. Therefore we can utilize the services of FaceBook and Youtube social networks. Part (C) Business Environment: In this section I will discuss about the main business environment. In this business we have a completion form the other fashion stores that have already established physical business and now also offering the web based platform for the business. To take a better competitive edge we are aimed to offer all fashion goods at reasonable price and also provide to customer the facility of online discussion to our sales representatives. This can be done in case of any complaint, query or inquiry about the product delivery. Business processes Below I have established business processes for the online fashion shop business: Fashion search Online order management Total accounts administrations Customer data bases management Business information handling Monthly report Customer shopping receipt generation Inter-departmental communication Online Marketing faculty SWOT analysis Strength Here we have main strengths regarding the facility of less cost business management in case of order processing and marketing. Weakness Here main weakness regarding website based shop is awareness to people. We need work extremely hard to make it popular among people. Opportunities Here we have greater opportunities for getting and capturing the global marketplace. Threats There are huge threats regarding the online business and customer data, information theft, and hacking. Part (D) B2B and Web Presence The application of the B2B technology at online fashion shop business will help us in developing our E-business plans or E-commerce solutions through the web based software those can incorporated to our SCM (supply chain management). This is also helpful for the online fashion shop business in attaining clientele communications to profit from immediately in time handing out of our requirements and dealings. The Business-to-Business idea in online Fashion Shop business allows us an investment network by diverse ways out either by means of EDI Internet to offer our company complete incorporation in together sales levels and procurement (Burger, 2006) and (Vaskelis, 2001). B2B in the Ecommerce linking to a marketing or advertising plan intended at online Fashion Shop business openly by means of customers as contrasting to other online fashion shop business. The B2B can be utilized by online fashion shop business situation to carry out the profitable business with customer. The Business-to-Business application is fundamentally utilized when huge procedures are essential among dealing associates as well as in greatly elevated amounts than B2C applications (Vaskelis, 2001) and (Burger, 2006). Part (E) Legal and Ethical Environment: Customer and business information security In any online business we have main legal and ethical issue regarding the online business security and customer information safety. New emerging threats of virus, hacking, data theft, and phishing can create problems regarding the online business legal and ethical problems. If customers supply their personal information then it will be our business responsibility to keep secure their information, so that nobody can use their information for illegal purposes. Conclusion E-commerce is an emerging IT trend. And every organization no matter what is its size, implementing ecommerce web sites to attract its customers. In this report I have presented a detailed analysis of the online fashion shop business. In this report I have outlined the business marketing, promotions, scope and operations. This research has mainly spotlighted the main areas of the enhanced business and operations management. I hope that this report will offer a deep insight into overall business processes and operations. Bibliography Burger, A. K. (2006, June 11). The B2B Renaissance, Part 2: Solutions in a Global Economy. Retrieved October 26, 2009, from E-Commerce Times : http://www.ecommercetimes.com/story/54069.html Carter, B. (2009, November 26). The 5 Best Revenue Models in E-Commerce History. Retrieved October 26, 2009, from EzineArticles.com: http://ezinearticles.com/?The-5-Best-Revenue-Models-in-E-Commerce-History&id=102842 Coy, S. (2009, September 16). The Bright, Cloudy Future of E-Commerce. Retrieved October 26, 2009, from Ecommercetimes.com: http://www.ecommercetimes.com/story/The-Bright-Cloudy-Future-of-E-Commerce-68132.html Emling, S. (2007). Coke cultivates European tastes . Retrieved 09 02, 2009, from http://www.ajc.com/business/content/business/coke/stories/2007/10/12/COKE_EUROPE1012.html Ghosh, A. K., & Swaminatha, T. M. (2001). Software Security and Privacy Risks in Mobile e-commerce. Communications of the ACM , Volume 44 Issue 2 , 51-57. Laudon, K. C., & Laudon, J. P. (2006). Management Information Systems: Managing the Digital Firm--9th Ed. New Jersey: Pearson. Maamar, Z. (2003). Commerce, e-commerce, and m-commerce: what comes next? Communications of the ACM , Volume 46 Issue 12 , 251-257. McCarthy. (2009). Marketing Mix 4Ps model 5Ps. Retrieved 09 02, 2009, from Marketing Mix 4Ps model: http://www.valuebasedmanagement.net/methods_marketing_mix.html Trumpuniversity. (2008). The Marketing Mix 4 Ps Model. Retrieved 09 02, 2009, from http://www.trumpuniversity.com/business-briefings/post/2008/04/the-marketing-mix-4-ps-model.cfm Vaskelis, D. (2001, August 10). B2B: The Real World. Retrieved October 26, 2009, from Intelligent-Enterprise: http://intelligent-enterprise.informationweek.com/010810/412feat1_1.jhtml Read More