Discuss Question - Assignment Example

Discussion question School Zara mobile app The brand has a mobile application which is called Zara, this is a mobile marketing application that supports the Ios operating system used by the MAC I pads and I phones. The brand is a mobile application that deals with the advertisement and marketing of Zara’s textile products (Stein, 2012). The mobile application can be installed on I pad and I phones which runs on the Ios operating system. The application is capable of connecting to the internet and connects to the shop where one can do a window shopping on the textile industry.

Despite the availability of the mobile application, Zara mobile application is a weak application since it does not support other operating systems such as Android and windows, on the other hand this application does not have enough detail of what is being sold and instead displays a single picture of the clothing items and the other crucial details do not exist anywhere. In the real sense it better to opt for a window shopping than actually buying anything using the mobile application. Also the updates released for the Zara mobile application do not seem to address any problem of the mobile application efficiency and instead the updates makes the mobile application weak for `the major countries.

Mango mobile appMango mobile application is a marketing mobile application which operates with the Ios operating system that runs on I pads and I phones. This application is used in marketing clothing online through advertisements on I pads and I phone. This application gives clear details and pictures of what the seller has in stock. It also enables the user to view different clothes with their prices indicated clearly for good purchasing. Unlike the Zara mobile application, this application can be used for window shopping as well as for purchasing clothes since it gives in details the prices, sizes and brand of the clothes as well as the pictures of different clothes.

H & M mobile appThis is a mobile application that is used to market various clothing products in the internet market. It is a mobile application that supports I pad and I phone gadgets using the Ios operating system from MAC (Skepys, 2013). This application is the best application compared to the rest; it gives information of various clothes in details and in wide selection. Clothes displayed by this application are displayed in categories and thus makes it easier for one to make a good decision and so far so good it is the best application for the clothing industries in terms of advertisement.

I t displays pictures of the products clearly and has several functions compared to the Zara application, with this application one can browse and shop the latest and the newest fashion and receive promotions and offers. With this application one can see the latest news and videos and receive notifications, make an order and follow its status, share the latest fashion on Facebook and others social networks and as well as use GPS satellite to trace a nearby store.ConclusionBy comparison of these mobile applications, it is clear that Zara`s main competitors are very much advanced and have much advanced features that makes it almost useless in the mobile shopping.

With applications such as the H&M, which offer GPS services for finding the nearest market, Zara application is faced by several demerits that makes it less competitive in the mobile market. In the environment adaptation it is clear that Zara only supports the I pad while the Mango and H&M applications both supports the I pad and the I phone gadgets and this makes them flexible in the mobile industry.ReferencesSkepys, B. (2013) The best and worst retailer apps – Part III | SMI. [online] Available at: http://socialmediainfluence.

com/2010/12/02/the-best-and-worst-retailer-apps- part-iii/ [Accessed: 24 Feb 2013].Stein, B. (2012) Zara improves mobile app support but still lacks mobile friendly web site | Pervasive Path - Mobile Strategy & Technology Consulting Services. [online] Available at: http://pervasivepath.com/2012/09/zara-2/ [Accessed: 24 Feb 2013].