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Deal of the day group buying website affect the young customers in China - Dissertation Example

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Name: Institution: Course: Date: Title: Deal of How The Day Group Buying Website Affects The Young Customers in China. Abstract This desertion is meant to investigate the deal of how the day group buying website affects the young customers in China. The specific objectives were to determine the factors that guide how customers choose deal of the day, to assess the deal of the day deal or no deal and to discover areas of deal of the day young customers are more cautious towards…
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Deal of the day group buying website affect the young customers in China
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Download file to see previous pages Qualitative and quantitative research design was used. The research philosophy used was positivism or interpretive and the research approach used was deductive or inductive. The population of the study was based in Beijing China where a sample of 1,000 people was taken to represent the whole population.The SPSS statistical tool was used to analyze the data. Table of Contents Title page……………………………………………………………………………….…….1 Abstract……………………………………………………………………………………...2 Table of content…………………………………………………………………………......3 Chapter One:Introduction……………………………………………………………….…...4-8 Chapter Two:Literature review…………………………………………………………….9-24 Chapter Three:Research Methodology……………………………………………………25-26 Chapter Four:Data Analysis………………………………………………………………27-51 Chapter Five:Conclusion and Limitations…………………………………………….…..52-53 Appendix; Questionnaire……………………………………………………………...…54-57 References………………………………………………………………………………...58-62 Chapter One Introduction Group-buying sites started in Chinese suppliers in the year 2010 March and instantly joined into competitive competitors for the business. At the optimizing of the trend, 5,058 such sites were in the marketplace, but there are only 943 left, generally due to a lack of financing, reviews news website year, a total of 1,514 groups-buying sites shut down or withdrew from the industry, a normal of four shutdowns per day, according to research from the Chinese suppliers Electronic Business Research Center. It is agreed that in the present year, household internet leaders may also start to re-evaluate the value of their group-buying sites, and organizations may look to combine or negotiate considering the new customer pattern of buying on cell phone applications.In this summer, reviews appeared in China's Twitter and SinaWebat, one of the nation's top 10 group-buying sites, was near to bankruptcy, with several of its providers allegedly challenging to be compensated and starting to eliminate computer systems for the organization's head office after their demands were ignored. On August, 2, Juqi declined the rumors’ on its website, saying the organization is still in function. However, it is considered that the organization has already revoked its functions due to deficiency of financing;Juqistepped out for business in July 2010 and commenced websites in 15 places providing cafe, enjoyment and resort group-buying offers. It rated among the top 10 group-buying websites last season, the review said. Wang Qiheng, CEO of, linked the failing of Juqi to its problems in establishing the route of its growth and cost control, thus leading to a financing absence and problems from clients. According to numbers collected by, in the first 50 percent of the season the top five group-buying websites, such as and, included 90.09% of the complete household industry. Meanwhile, there are now only 943 group-buying websites remaining in the marketplace — a rate of success of just 18.6%. Contrary to the reducing number of the sites, the ...Download file to see next pages Read More
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