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E-commerce And Marketing - Coursework Example

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This report tries to evaluate how marketing and e-commerce websites for companies provides viewers with fresh and updated information about new products, innovations, offers and programs that the company is undertaking at any moment. The products must reach the customers in a timely manner and a perfect condition…
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E-commerce And Marketing
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E-commerce And Marketing

Download file to see previous pages... ling goods and services may prefer internet services in marketing and doing economic transaction with other businesses or to customers because of its efficient and effectiveness to the consumers or the suppliers. E-commerce and marketing have played an important role in marketing and promoting businesses throughout the world through websites namely Facebook, blogs, YouTube and twitter etc. this social media websites provides opportunity to connect and to communicate with customers all over the world on a more personalized. This report also tries to evaluate how marketing and e-commerce websites for companies provides viewers with fresh and updated information about new products, innovations, offers and programs that the company is undertaking at any moment (Dholakia, Nikhilesh). This provision of current and updated data to viewers encourages clients to visit the Company’s website, which results into increased sales and advice the company of any changes to be made to the product or to the services for their satisfaction. When marketing services or products, a company must ensure that there is production and purchase of products and services at the right time by the consumers. These products must meet and deliver the required quality standards and performance specifications for the customers’ satisfaction that might be done through internet. In this process, companies must ensure it has sufficient stock that meets the demands of the customers. In addition, the products must reach the customers in a timely manner and a perfect condition. However the e-commerce and marketing process will enable the company to interact with customers and improves their satisfaction, as it establishes clear business strategy and process. The company does this by ensuring that it meets...
This report stresses that E-commerce and marketing have had an important impact in Business-to-Business, Consumer to Consumer and Business-to-Consumer models of electronic commerce. Also the media is one of the key determinants of the purchasing decision of the present consumer. Consumers in the present society will want to look for information about a product or service from any available source that appears to be reliable. For many consumers, the media appears as one of the independent and reliable in situations that can offer information to the public without bias. Unfortunately, some media companies have taken advantage of the trust that consumers have bestowed on them, to manipulate the consumer into purchasing products and services unwillingly.
This paper makes a conclusion that the media companies achieve this by delivering faulty information on the real identity of the products and services to the target market. E- Commerce is necessary to a business since it helps in spreading information from one person worldwide. Through this business have greatly marketed themselves and increased profit since the negative and positive responses they get encourages them to develop or maintain the loyalty of the customers. The author of the essay recommends the company to redesign the website requirements by considering the preferences of users rather than the company requirements.Through this business have greatly marketed themselves and increased profit since the negative and positive responses they get encourages them to develop or maintain the loyalty of the customers. ...Download file to see next pagesRead More
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