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Midterm Exam Paper - Book Report/Review Example

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Mid Term Exam University of La Verne is one of the oldest and most prestigious universities in United States. The university’s website reflects the image of the university among other prime universities in the higher education industry. This is a SWOT analysis of its website…
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Midterm Exam Paper
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Download file to see previous pages The website is very easy to navigate and page load is relatively easy. It is attractive and perfectly represents the prestige of the university at its premises. Weaknesses Scrolling pages are too fast for comfortable view, which makes it look more of advertising website than an institutional website. The tabs have no pop up functionality, which would allow viewers to preview details of the other page before actually opening it. Most of the other university websites have this functionality. The website does not explicitly advertise the on line degree programs especially with the phenomenon shift from conventional to on line based learning. Opportunities The website has high ranking and therefore appears first when searched using university initials. With the research culture well represented in the website, the website attracts potential research students. Threats Other Universities are strongly coming up with information-compacted websites. Therefore, the website may not appear when search terms such as on line degrees are used. Other university websites are more attractive and may sell the image of the university better than La Verne’s website. ...
The primary coding language was Standardized Generalized Markup Language (SGML) in late 70s. Although SGML was not a markup language per se, it was more of specification of markup languages. However, SGML was cumbersome, tasking, and extremely difficult to develop for general purposes (Schneider 71). This brought the rise of HyperText Markup Language (HTML) in late 80s. Although HTML was very popular, it failed to meet the needs and expectations of data storage, data compatibility, and data exchange (Schneider 83). In 1998, XML became the best form of coding for web developers especially for e-commerce web pages and applications. In 2004, the second version, XML 1.1 was published. Primarily, XML makes it possible for a developer to define a vocabulary and then use it to describe data. Unlike SGML and HTML, which required different computers to understand the basic language, XML made it possible for two computers to communicate without mutual understanding of the language. The only requirement was that both systems could be able to read the same vocabulary (Schneider 84). At present, many XML applications are dedicated to specific functions. For example, CML is a Chemical Markup Language dedicated for chemistry data, CXML, which means Commerce eXtensible Markup Language, is dedicated for throughput communication for business application documents. The most important, EBXML or Electronic Business XML is purposely tailored for e-business applications. The interaction of the application on the web is relatively the same for all types of XML applications. XML is widely used for business applications. It makes it possible for general and advanced users to develop interactive e-commerce application pages that are more interactive and intuitive (Collins ...Download file to see next pagesRead More
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