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Success in social commerce - Research Paper Example

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Success in Social Commerce I. Introduction The present scenario of social commerce has been experiencing a significant and phenomenal growth since the preceding few years. In relation to the present day context, the notion of social commerce can be considered as one of the rapidly growing strategies for the marketers in order to strengthen their standing in the global business environment…
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Success in social commerce
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Success in social commerce

Download file to see previous pages... This radical change in the global business environment has been observed due to the immense development and incorporation of ‘Information and Communication Technology (ICT) within the organizational processes. The integration of ICTs in the organizational processes has been considerably facilitating the modern organizations to emphasize considerable changes that further enables then to increase their business performances at large (Phan, 2003). Emphasizing upon the immense usage of the social commerce, the primary objective of this paper is to identify the major commercial success of the modern marketers through the integration of social media in their business processes. With this regard, the discussion of this report will also be focused on highlighting various successive factors of social commerce and their drawbacks which can radically change the overall functions of the organizations. II. Dimensions of Social Commerce In general, the term social commerce can be defined as the subset of e-commerce which tends to employ social media within the organizational processes ensuring enhancement of the efficiency and credibility within the growing business environment. Moreover, the notion of social commerce is duly practiced by the modern marketers to render adequate shopping experience to their potential customers and remain them within the organizational offerings. The process is further regarded as one of the effective and widely used online solution tools for the modern marketers in terms of promoting their broad array of products or services to extended group global customers (Marsden, 2010). Social commerce generally constitutes various major dimensions that comprise social shopping, rating along with reviews, recommendation as well as referrals, communities and forums, social media optimization and social ads and applications (Marsden, 2010). All these dimensions relating to social commerce plays a decisive part for the modern organizations which aids them to monetize their business practices through reinforcing sales and accumulating large groups of potential customers at large (Social Commerce Today, 2012). The different dimensions linked with social commerce have been described hereunder. Dimensions of Social Commerce II. I. Social Shopping The facet of social shopping can be considered as one of the effective dimensions of social commerce that allows the customers to share the experience of online purchasing in an effective manner (Marsden, 2010). The dimension significantly includes certain different models that have depicted hereunder. II. I. a. Group Buying The group buying process in the social shopping dimension enables the users to utilize their buying power in terms of purchasing together. In this process, the users significantly obtain better value of purchasing products or services frequently through involving buyers from different social media sites such as Twitter and Facebook among others. In relation to the present day context, the companies like Dell Swarm, Adidas and Intel Fan Plan among others are well known for using the strategy of selling their products in a bulk to a group of customers (Marsde ...Download file to see next pagesRead More
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