Success in Social Commerce I. Introduction The present scenario of social commerce has been experiencing a significant and phenomenal growth since the preceding few years. In relation to the present day context, the notion of social commerce can be considered as one of the rapidly growing strategies for the marketers in order to strengthen their standing in the global business environment…
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This radical change in the global business environment has been observed due to the immense development and incorporation of ‘Information and Communication Technology (ICT) within the organizational processes. The integration of ICTs in the organizational processes has been considerably facilitating the modern organizations to emphasize considerable changes that further enables then to increase their business performances at large (Phan, 2003). Emphasizing upon the immense usage of the social commerce, the primary objective of this paper is to identify the major commercial success of the modern marketers through the integration of social media in their business processes. With this regard, the discussion of this report will also be focused on highlighting various successive factors of social commerce and their drawbacks which can radically change the overall functions of the organizations. II. Dimensions of Social Commerce In general, the term social commerce can be defined as the subset of e-commerce which tends to employ social media within the organizational processes ensuring enhancement of the efficiency and credibility within the growing business environment. Moreover, the notion of social commerce is duly practiced by the modern marketers to render adequate shopping experience to their potential customers and remain them within the organizational offerings. The process is further regarded as one of the effective and widely used online solution tools for the modern marketers in terms of promoting their broad array of products or services to extended group global customers (Marsden, 2010). Social commerce generally constitutes various major dimensions that comprise social shopping, rating along with reviews, recommendation as well as referrals, communities and forums, social media optimization and social ads and applications (Marsden, 2010). All these dimensions relating to social commerce plays a decisive part for the modern organizations which aids them to monetize their business practices through reinforcing sales and accumulating large groups of potential customers at large (Social Commerce Today, 2012). The different dimensions linked with social commerce have been described hereunder. Dimensions of Social Commerce II. I. Social Shopping The facet of social shopping can be considered as one of the effective dimensions of social commerce that allows the customers to share the experience of online purchasing in an effective manner (Marsden, 2010). The dimension significantly includes certain different models that have depicted hereunder. II. I. a. Group Buying The group buying process in the social shopping dimension enables the users to utilize their buying power in terms of purchasing together. In this process, the users significantly obtain better value of purchasing products or services frequently through involving buyers from different social media sites such as Twitter and Facebook among others. In relation to the present day context, the companies like Dell Swarm, Adidas and Intel Fan Plan among others are well known for using the strategy of selling their products in a bulk to a group of customers (Marsde
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(Success in Social Commerce Research Paper Example | Topics and Well Written Essays - 2500 Words)
“Success in Social Commerce Research Paper Example | Topics and Well Written Essays - 2500 Words”, n.d. https://studentshare.org/e-commerce/1404282-success-in-social-commerce.
This paper seeks to explain the developments achieved in the business industry by applying the internet as the trading media and the flower business as a reference. The E-commerce concept normally involves distribution of the trading qualities over the internet and the transaction completed online. The final process normally involves the product delivery to the customer.
In electronic commerce, there are instruments that play important roles in ensuring success operation of online trading and creating a fully functional hassle free electronic business is not an easy task. Without a doubt, one of the most important factors influencing electronic business is the mode of payment accepted by the website and integrated into shopping cart of a business.
E-commerce has changed in the way people do trade it helps to do the traditional commerce in a new, faster and efficient way. E-commerce has been there for a long time now since its introduction in the 1970’s a while after the introduction of the internet. Like many other businesses, the e-commerce has undergone certain revolutions.
With its popularity in commerce as well as lives of individuals, social commerce presents plenty of exploratory chances that may have both hypothetical and applicative importance and repercussions. The goal of this paper is to catch the researchers’ attention by explaining the distinctiveness of social commerce and its future prospects.
The entire idea of social commerce aims at harnessing the power of “word of mouth marketing”. During the year 2010, BlendTec increased its sales by over 500 percent with social commerce. Social Shopping, forums and communities, recommendations and referrals, social media optimization, social ads and ratings and reviews are the few forms that social commerce might take.
Nevertheless, various risks are associated with online transaction. Despite these risks, some companies have been able to achieve customer loyalty through offering high quality products. These companies have also been able to manipulate resources available for the benefit of their business.
The reason this paper is including detailed discussion on distinction of social commerce from other traditional types of commerce is the need for realizing the complexity that exist in social commerce, which will only enable its critical understanding that is essential for understanding different aspects of its success.
Facebook, Twitter (Ghali, 2011), My Space, and YouTube are some of the common social media platforms that significantly enhance business interactions, provide updated business information, and facilitate business operations. Notably, the social media merits include flexibility, visibility (Burg, 2013), human nature, and its ability to address customer needs.
Transfer of the rights to company products and services can now be successfully done online. This is done using mobile devices, for example, PDA, smartphones, custom terminal, mobile phones and public mobile network. These have had a positive impact in
E-commerce as the means to do business over the internet has grown rapidly. E-commerce is not the only way for placing orders online, but business companies perform their business operations such as manufacturing and products’ delivery on clients’ information over the E-commerce websites.
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