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Interaction and Engagement - Coursework Example

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Interaction and Engagement This study seeks to analyse on the interaction and engagement of an existing project and explain the specific characteristic aspects of design that facilitates the leeway for interaction in it and describe how they achieve the engagement of the audience…
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Interaction and Engagement
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"Interaction and Engagement"

Download file to see previous pages Subsequently, the study will examine another project and offer five alternative design ideas that seek to enhance the interaction of the users with its technology and amongst themselves in a simple, yet engaging manner. However, rather than focusing on how specific technologies work to create the effects, the study will dwell on suggesting simple solutions that can produce the “Wow” factor. The case study being considered for this study is the “Piano Staircase,” a project created under the initiative of Volkswagen. THE PIANO STAIRCASE (Shinn 2010:6) The project, “Piano Staircase,” offers a staircase adjacent to an escalator on a subway in Odenplan, “Stockholm, Sweden” that makes passersby wonder as to what option to take (Shinn 2010:6). This was part of Volkswagen’s experimental campaign known as the “Fun Theory” that seeks to find out whether incorporating some innovations in design that contain the fun element can incite people to “engage in good behaviours” such as climbing the stairs instead of using the escalator (6). While Volkswagen and their PR professionals purport this as the fun element for the sake of entertainment, in actual practice they are aiming at analysing the needs of their audience and meeting their requirements in “new forms” (6). ...
An analysis of Volkswagen’s innovative concept reveals that the inclusion of fun factor has enabled active interaction of most of the audience of the Piano Staircase as can be verified from the video clipping on YouTube. Their concept of encouraging more passersby to “choose the stairs” by providing a fun element in the design, works perfectly fine in this video (Piano Stairs: The Fun Theory 2009). The beginning, the video shows a nondescript, mundane staircase remaining unused by passersby who prefer the adjacent escalator. However, once Volkswagen adorns the staircase flooring with a piano key design on the floor, it attracts public attention. As a result, a couple of passersby, who initially decides to go by the escalator, reverses their decision and takes the stair after they notice a woman coming down the stairs and perhaps on listening to the sound of the piano notes as well. Subsequently, the video shows the number of people who take the stair increasing and as the video progresses, it shows the passersby interacting in different ways with the staircase and these interactions engage them intensely and actively with various aspects of the design of the staircase. For example, the pair of youngsters who walk the stairs finds the fun of the music quite engaging and fascinating. Lured by the design’s interactive charm, the boy hops around, in tune with the music. Similarly, a lone man walking the stairs jumps from key to key to listen varying notes of the piano. On the other hand, when a woman walks a toddler, the notes play the tune of “Twinkle, Twinkle Little Star.” In this manner, the piano notes cater to different audiences by understanding the needs of different users so that they can interact with ...Download file to see next pagesRead More
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