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Has Western Popular Culture Become Thoroughly Americanized - Term Paper Example

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"Has Western Popular Culture Become Thoroughly Americanized" paper focuses on the Americanization phenomenon. It looks as if having seen off the last vestiges of communism in the East, the 21st-century juggernaut of American consumer capitalism is about to overwhelm the planet in unforeseen ways…
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Has Western Popular Culture Become Thoroughly Americanized
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Download file to see previous pages Today, the use of the word Americanization denotes the process and the extent to which other countries begin to substitute American values, customs and culture in place of their own. ‘The spread of American media including TV, film and American music …has been the main component of Americanization of other countries’ 

America, as the richest and most powerful state on the planet, is at the forefront of industrial and technological progress. As such, it is no surprise that other industrially developed countries in the West, but also including English-speaking modern states like Australia and New Zealand, have close commercial and cultural ties with the USA. Western Europe, specifically after the Second World War was beholden to the United States to kick-start their devastated economies. In the UK, it is commonly believed that cultural products and artifacts developed in the States would percolate into Britain over the following ten years.

‘Of the ten global brands, seven are based in the United States. Coca Cola, which holds the top spot, is often viewed as the symbol of Americanization’ (op. cit.). Indeed, the term Cocacolonization has been often used to characterize the extent of American power, influence, and visibility in other countries across the world. The spread of supermarkets, multi-lane highways (motorways), shopping malls, cinema complexes and theme parks in almost all the countries with any pretensions to progress can be directly attributed to innovations first seen in the USA. The mention of theme parks must also remind one of another pervasive influence of the Americanization process, fast foods. Even within the USA, there are critics who see such developments as not in the best interests of its citizens. They see these as attempts to appeal to the lowest common denominator (dumbing down) in terms of taste and preferences when commercial interests appear to override all other considerations. ...Download file to see next pagesRead More
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