Rooftop Restaurant - Business Model - Example

The paper “Rooftop Restaurant - Business Model” is a cogent example of a business plan. Rooftop restaurants present business opportunities for restaurateurs who want to give their customers a unique restaurant experience. The evolution of rooftop usage for a restaurant business is one that saw rooftops initially being used to hang laundry and storage equipment. With time, rooftops became valuable and started being used to create garden theaters. Later when technology changed from static theaters to moving pictures, rooftops came to be used for bars, restaurants, and even apartments.

This study sets out to conduct research on the viability of the rooftop restaurant business in London. The study involves a random probability sampling technique with respondents selected from 5 rooftop restaurants in London. Questionnaires were used to collect primary data while academic and non-academic internet sources were used to collect secondary data. The validity of the test instruments was determined through hospitality industry experts’ opinions, other research studies on hospitality business, past trends, benchmarking with best performers, studies by international organizations as well as official policy documents.

A pilot study was carried out, and the data subjected to Cronbach alpha to ensure the reliability of the test instruments before the actual research could be carried out. Descriptive statistics were used to analyze the data, which was presented in frequency tables and later summarized through frequency counts, mean- scores, and percentages.CHAPTER ONEIntroduction1.0 IntroductionVisiting a rooftop restaurant is a luxury that city residents enjoy. The desire of men to climb on top of things and hang out there has created the opportunity for bars, restaurants, hotels, and apartment buildings to carve out a niche to serve by securing spaces on rooftops of high buildings.

However, this was not the case about 2 decades ago. Rooftops were used for hanging wet laundry and reserved for industrial equipment as well as domestic servants.