Acquisition of Motorola Mobility by Google - Research Paper Example

The paper "Acquisition of Motorola Mobility by Google" is a perfect example of a business research paper. The current study emphasized one of the recent trends of business expansion strategies. Through this study, readers are able to gain a comprehensive understanding of the acquisition scenario in this competitive corporate world. Moreover, to enrich the research procedure, the study chosen an acquisition case of Google and Motorola Mobility. From this acquisition case scenario, it has been highlighted that there are several facts that can be associated with both the companies and are able to generate negative impacts as well. This current study has contained several consequences related to Google’s acquisition of Motorola. Through the detailed discussion, the study has also recommended some aspects that are associated with the acquisition scenario.

Today’s corporate world is facing tremendous competition to remain viable in the respective market genre. Contextually, to remain successful in the global corporate market, the respective company requires developing several competitive advantageous aspects within its system. Uniqueness with effective strategic expertise movements, new ideas, business thoughts requires effective implementation within the existing business system of the respective company to gain an utmost competitive advantage in this global complex corporate world. Merger and Acquisition (M&A) is one of the effective pathways to attain a corporate advantageous position and remain consistent in the competitive environment of the respective market genre. It is one of the best policies for a company that wants to penetrate within a new market or enhance its business areas effectively with sustainable growth in future prospect. There are certain differences in terms of M&A, wherein merger reflects that two companies combine with each other and generate a new business identity to do the business. On the other hand, the acquisition reflects the scenario, through which one company is able to purchase another company and it did not require to establish a new company (Whitaker, 2012). From this aspect, the current study has emphasized the acquisition scenario of Motorola Mobility by Google in its content.