Business Environment of British Airways - Example

Summary

The paper “Business Environment of British Airways” is a meaningful example of a business report. The company selected for analyzing the business environment is British Airways. BA is the largest airline as per fleet size in the UK. The essay discusses various aspects of the company such as strengths, weaknesses, corporate culture, leadership, and corporate governance with the application of theoretical models…

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Subject: Business
Type:
Level: Business School
Pages: 6 (1500 words)
Downloads: 0

Extract of sample "Business Environment of British Airways"

Analysing Business Environment of British Airways

Contents

Internal Environment of British Airways3

Five strengths of British Airways3

Strong brand3

90 years experience in airline industry3

Support of U.K. government3

Tech savvy company4

High level engineering for aircraft fleet maintenance4

Five weaknesses of British Airways4

Employee Unions4

Low penetration in global market4

High dependence on U.K. market5

Lack of management within the company5

Intense competition5

Organisational Performance of British Airways5

Leadership5

Corporate Culture7

Corporate Governance8

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