Why and How Business Intelligence and Analytics Can Contribute to Organisational Performance - Research Proposal Example

UniSA Business Intelligence 2015 (INFS 2036 - Internal and External) Business Intelligence Dashboard Proposal Part A For [Organisation] [Your Name] [Date] Table of Contents Table of Contents 2 1.Executive Summary 3 2.Why and how Business Intelligence & Analytics (BIA) can contribute to organisational performance in [Organisation] 3 3.Benefits of the dashboard 5 4.Proposed Internal and External Data to Be Included 5 5.Proposed audience 6 6.Sample dashboard 7 List of References 8 1. Executive Summary Business intelligence and analytics can be used for solving marketing problem related to distribution at Samsung. The concept plays a significant role in providing real time information with regards to the business processes. This facilitates immediate decision making. Dashboard is an important tool that can be used to provide solutions to the problems that the company is facing. It provides information about what is not going according to the expectation in a business. The availability of current information is beneficial to the organization in ensuring that the necessary changes are made immediately. External and internal data will be required for the dashboard. The internal data will involve conversations, clicks and costs. The external data will involve trends and news. The dashboard that will be used by Samsung to manage its fleet of printers will be relatively effective. It will promote the required efficiency in the company. 2. Why and how Business Intelligence & Analytics (BIA) can contribute to organisational performance in [Organisation] Samsung is one of the most profitable and popular companies in the electronics industry. The strength of the company is its wide customer base as well as profitability. The threat that the company faces is in terms of unreliable distribution as the products of the company is on high demand. Business intelligence and analytics will contribute to improved performance for the company in various ways while addressing the threats being faced. It will eliminate the presumptions during the distribution process. The company will be in a position to know how much to produce and where the products can be distributed. The company will also be in a position to obtain real time updates as well as historical data that can be used for decision making process (Chen, et al, 2012). Accuracy in forecasting and predicting the trends will also be achieved as a result of using the business intelligence and analytics. The company will also be in a position to get answers more quickly with regards to the business questions. This will eliminate the need for reading through volumes of printed reports. Business intelligence and analytics is important in ensuring that business metrics reports are available whenever it is required. This means that it will be possible to access the key business metrics, reports and dashboards via simple devices such as the mobile phones. This is important in ensuring that the personnel involved in handling the data can access it from any location. Business intelligence and analytics will contribute to organizational performance by ensuring that the business is able get insights into the customer behaviour. A company is able to gain visibility in what the customers are buying or not. This information is useful to the organization in terms of making the decisions with regards to the distribution of the products. The company will be able to obtain more information with regards to where it should distribute certain products. Business intelligence is important in terms of learning how to streamline the operations of the business. This is useful in enabling the organization know when to make the necessary changes. The efficiency of the organization can be improved through the use of business intelligence and analytics (Gillon, et al, 2012). Business intelligence and analytics enables the organization to centralize all the information and it can be viewed in a dashboard. This saves a lot of time and leads to improved efficiency as the data can be easily accessed leading to easy decision making process. The business intelligence and analytics will also improve on the performance of the organization by providing detailed information with regards to costs. The inventory will also be managed better through the use of business intelligence and analytics. This will play an important role in solving the distribution problem being faced by the organization. 3. Benefits of the dashboard The dashboard is beneficial to the organization in terms of providing information regarding whether something is wrong or not in the business operations. The dashboard will therefore be useful in enabling the organization identify any problems in the distribution system. The dashboard plays an important role in indicating the trends, comparisons and exceptions with regards to the business. Communication within the business organization is also enhanced through the use of the dashboard. This enables the organization to fully understand how its activities are taking place. Distractions in the operations that can cause confusions are also eliminated through the use of a dashboard. The current status as well as the trends in an organization can be presented through the use of a dashboard (Minelli, et al, 2012). The availability of current information and status is useful in ensuring that the organization is able to made decisions for the purposes of solving the immediate challenges facing the organization. The key performance indicators of an organization are useful when using the dashboard as it enables the organization to know more about its operations. Business intelligence and analytics enables an organization to make instantaneous and informed decision at a glance. Through the use of the business dashboard, the organization will be in a position to monitor its operations in real time and obtain immediate feedback. 4. Proposed Internal and External Data to Be Included The internal data will involve the aspects that involve conversions, clicks and costs. This is considering that the distribution process of the company also requires some costs. The information with regards to the cost is important to the organization as the problem facing it has cost implications. The internal data will contribute to the visualization that will show the current value as well as trends over time. The external data will involve the trends and news. The trend data from the search engine will be pulled through a custom widget. The news in most cases will rely on an RSS feed powered by the Google Reader. The trend information will be sourced from the local search engines. Understanding the internal and external trends is important in ensuring that the dashboard is able to address the business challenges (Loshin, 2012). 5. Proposed audience The proposed audience is the manager in charge of marketing and distribution of the products of the company. The manager will be able to use the dashboard for the purposes of ensuring that improvements are made. The manager will be able to use the dashboard for the purposes of monitoring and enhancing the distribution of the products. The dashboard will also be used for decision making and development of strategies that will enable the managers to make immediate decisions when monitoring the distribution. The management team will also find the report useful as it supports the goals and objectives of the organization. 6. Sample dashboard The dashboard is used for the purposes of managing the fleet of printers of the company. The dynamic widgets are used for the purposes of managing up to 5,000 devices. During the management of the devices, the widget utilizes charts, images, tables and columns which are displayed in one screen. The report can be accessed through clicking on the image, chart, column or table. Mobile devices can also be used for the purposes of accessing the dashboard. However, connection to the intranet of the company will be required. In case of an event, the personnel receive notifications through the personal computer or mobile device. This reduces the need for personnel continuously monitoring the dashboard. A high level of efficiency is obtained through the use of the dashboard. The main features include dashboard with a widget, mobile dashboard, automated task manager and SNS notification. The process of managing and monitoring the devices is enhanced through the use of the dashboard. This enhances the decision making process by the management. The hardware, software and network also play an important role in supporting the dashboard. The use of a dashboard simplifies the use of operations of the company by eliminating paperwork and the need to go through volumes of files (Minelli, et al, 2012). List of References Chen, H, et al, 2012, Business intelligence and analytics: From Big Data to Big Impact, MIS Quarterly, 36(4), 1165-1188. Gillon, K, et al, 2012, Business Analytics: Radical shift or Incremental change? dl.acm.org. Minelli, M, et al, 2012, Big data, big analytics: emerging business intelligence and analytic trends for today’s businesses. John Wiley & Sons, London. Loshin, D, 2012, Business Intelligence: the savvy manager’s guide, Newnes. Read More