Fruity Shisha Palace Cafe Business Perspectives - Example

Student’s name Institutional affiliation Date Fruity Shisha Palace Café Business Proposal 1. Fruity Shisha Palace Are you in Brent Ford? Are you are looking for a cool, friendly and affordable refreshing place to have value for your money? Then relax. Fruity Shisha Palace located in Brent Ford near UWL is the place to be (Brentford site). Shisha and other quality drinks of your choice are available at an affordable cost. Fruity Shisha Palace is unique in its hospitability. It does not discriminate customers (I have found the best shisha lounge in West London , 2013). It serves the locals who are the students. It also serves visitors including those from the foreign countries. 2. Target Market and its needs Brent Ford is a busy place that is frequented by very many people. Apart from the locals there are the foreigners as well. In the entire Brent Ford near UWL, there is no place where middle and upper income people would get refreshed. The middle and upper income earners prefer getting refreshed in places far away from Brent Ford. Since the café will be situated ear the University’s Students accommodation places, many customers are expected (Kotler & Keller, 2009). This will solve the problem of inconveniences and time wasting to customers. The mission of this café captures this as well. “The Fruity Shisha Palace aims at offering high quality Shisha and other refreshing drinks to service the needs of our customers both local and foreign.”If an ultra modern palace is in place, the needs of these people would be considered at a good price. Fruity and Shisha Palace fills this gap (Doole & Lowe, 2008). 3. The product/Service To be able to break even and attract a minimum of 100 customers every month, Fruity Shisha Palace will invest in products. These products will be a variety of drinks. Different people have different tastes and preferences. This factor applies too in the drinks industry (Shisha smoking). In addition to preferences, the disposable incomes for people vary from time to time for different people. These two factors form the back bone of the products ad pricing in fruity Shisha Palace. The total number of drinks products will be five. The products will be as follows: i. Shisha ii. Flavored Expresso iii. Coffee iv. Juice and v. Tea Each product will have different varieties. Shisha will lead with 6 varieties. Juice and tea will each have 5 varieties. Flavored Expresso will have 4 varieties while coffee will have only 3 varieties. Shisha varieties will be the most expensive product in the palace. Every Shisha variety will sell at an equal price of £6 each unit. Different varieties of the rest products will cost differently. Tea products will be the least expensive in the palace. Pepper mint tea, herb apricot tea and Golden Flower Herbal tea will each cost £1.30 per unit. With Shisha bars opening up daily in the UK, it will also be noble to offer different Shisha. Shisha producing neon colored smoke will be introduced as the café grows. In addition to the in-door services Fruity Shisha Palace will also be involved in out door services. To make the café popular, it will also invest in providing venue to events. These events range from birthday parties, students bashes and meetings among other events. Most of these events will require that the participants be refreshed with drinks. The café will provide it which will increase revenues and profit. 4. Alternatives &Competitors There is no threat for a major competitor in this industry in Brent Ford at present. However students may decide to take other soft drinks else where which may pose a little challenge to the palace. There is also the possibility of new businesses opening u in near or distant future to offer similar products and services (Cook, 2012). This is a threat. In establishing this business, this factor was put into great consideration. To count attack any threat to the business, we have provided a serene environment with Wi-Fi connections for our customers. Since majorities are students, we realized the need to take care of their research needs by providing the WI-FI. To sum it up, we have laid down all the mechanisms to treat any customer well. We will engage with the customers even at an emotional level (Awe, 2006). This will become our habit ad our attitude. Coping a behavior and an attitude will be challenging for others willing t be like Fruity Shisha Palace. 5. Market Entry As a start up business, Fruity Shisha Palace will have to find ways and means of entering into the market. It will have to make a very strong first impact and impression in is initial appearance. Launching and the advertising plan remain a core issue to be address by this new business. In coming up with the strategy to use in launching and advertising, we engaged ourselves in an extensive research of the best methods to use. Media will be used to publicize the palace together with its products and services. In addition to using, direct mails will be sent to potential customers as well as the promising g ones. Once the first time customer experience high quality products and services, they will bring in their friends through referrals. The uniqueness of the design and packaging will too be of great help to the palace. The location of this palace in a strategic place in UWL is another great advantage. This positioning will help the business to make a proper entry into the market. This will help to attract more customers as well. The community in UWL and in Brent Ford will be engaged a lot. Engagement of the community in UWL will be done through the word of mouth as well as through the use of flyers (Bernardin, et al., 2008-9). 6. Financial outlook The potential market is big. An estimated 100 customers are expected to visit the palace for Shisha and other refreshing drinks. People are willing to spend as high as £6 for a single unit of Shisha. The spending behavior is as result of excess money middle and upper class students have (Bernardin, et al., 2008-9). The starting capital will be £50,000. The business is set to start making small profit at the end of the first year. By the end of the third year, the business will have been able to make a profit of £15,000 and above. The money will be used as follows: £24,000- Buying stock £4,000-Acquiring legal documents and licenses £15,000- Furnishing and decorating the café. £5,000- launching and advertisements £2,000- miscellaneous In the event that these businesses fail to pick as planned, there will be a loss incurred. The loss will be £33,000. This loss incorporates the stock cash and the launching cash used during the entry into the market. NB: The word count excluding: Financial outlook, citations and references is 934 words References Awe, S. C. (2006). The entrepreneur's information sourcebook : charting the path to small business success. Westpor: Libraries Unlimited. Bernardin, T., Kemp-Robertson, P., Stewart, D. W., Cheng, Y., Wan, H., Rossiter, J. R., et al. (2008-9). Envisioning the Future of Advertising Creativity Research: Alternative Perspectives. Journal of Advertising , 37 (4), 131-150. Brentford site. (n.d.). Retrieved Decmber 5, 2013, from UWL: http://www.uwl.ac.uk/about-us/our-location/brentford-site Cook, W. (2012, November 12). How not to smuggle tobacco into the country: Bungling students caught after taking pictures of themselves packing it into suitcases . Retrieved December 5, 2013, from Mail online: http://www.dailymail.co.uk/news/article-2231837/How-smuggle-tobacco-country-Bungling-students-caught-taking-pictures-packing-suitcases.html Doole, I., & Lowe, R. (2008). International marketing strategy : analysis, development and implementation. (5th, Ed.) London: London : Cengage Learning, ©2008. I have found the best shisha lounge in West London . (2013, December 3). Retrieved December 5, 2013, from The Student Room: http://www.thestudentroom.co.uk/showthread.php?t=888604 Kotler, P., & Keller, K. L. (2009). Marketing management. Upper Saddle River: Pearson Prentice Hall. Shisha smoking. (n.d.). Retrieved December 5, 2013, from British Heart Foundation: http://www.bhf.org.uk/heart-health/prevention/smoking/shisha.aspx Read More