Black Market Roasters Market Perspectives - Example

BLACK MARKET ROASTER by Student’s Name Code + course name Instructor’s Name Institution of Learning City, State Date Product features Black market rosters, not only offers the best coffee beans in Australia but has the leading coffee school in Australia. They offer high quality coffee beans that are of single and house blend varieties. The coffee is roosted and polished to reach high distinction levels so as to satisfy consumer taste. In order to suit every consumer needs, Black Market Roasters, provide their customers with a wide range of selections whereby they have the ability to brew it into their own preferred blend. Black Market Roasters has also established a strong and personal relationship between its suppliers and consumer. This ensures that there is a flexible and convenient distribution channel. Thus they provide quick and efficient delivery services to retail stores, homes, and restaurants. In addition to this their website is quick and accessible; hence consumers are able to order for delivery services from there. Delivery services are done free of charge and the coffee product is brought directly to the address of the customer. The website also provides a platform whereby customers air their views and queries to the manufacturers. This online platform also allows the company to quickly respond to consumer questions. Consequently the company has established a coffee school and offers a barista course. The courses and training offered equip the students or learners with skills that allow them to be job creators. Aspiring barristers polish their already acquired skills and also learn techniques that act as an added advantage in the coffee brewing industry. Restaurants and coffee houses can also send their staff members to the Black Market Roaster School or for special training that is inclusive in the barista course. Therefore receiving both basic and secondary proficiency which will upgrade the services offered in your business premises. Moreover, the company provides its clients with a free barista handbook. The book covers a wide range of topics about different coffee beans. It educates the clienteles on the process of picking and roasting coffee beans, and also informs them on how to identify quality beans suitable for coffee making. The book also equips the learner with sufficient knowledge on diverse ways to brew different types of coffee. At the end of the course the learner has the ability to confidently blend different types of coffee beans and come up with a unique, tasty and quality coffee drink. competitors quality Specialty/service distribution Customer service price Black market roaster high Affordable Home delivery Free delivery Cafés & restaurants high Instant coffee Cash on order discounts Wholesalers high Discounts Cash on delivery After sale services Coffee shops high Instant coffee & pod coffee Cash on order discounts Product Adoption The diverse coffee products by Black Market Roaster are branded and labeled in an environmentally friendly way. The packaging is done in a unique and captivating way that captures the consumer’s attention. The branding and labeling process is carried out with care and to a great extent so as to assure consumers of the product validity. Additionally, Certification done by the government also guarantees customers of the quality of services and products by Black Market Roaster. This whole process of packaging, branding, labeling and certification creates awareness and informs consumers of Black Market Roaster products and services in the market place. Engagement in public marketing strategies, such as attending trade fairs captures the interests of customers. Black Market Roaster uses this platform to focus on the perception of the market about their products and services. Thus altering the negative ideas that consumers might be having regarding their company. Interacting with consumers one on one enables consumers to have a clear understanding of their products. In addition to this the consumers are able to try their products and evaluate them to see whether they are able to meet and satisfy their needs. Value Proposition Black Master Roaster as an online coffee bean shop caters for all coffee desires of its consumers. The coffee beans are collected from all over the world and blended to form high quality and tasty coffee. The consumers are also provided with an opportunity to use the coffee beans to blend and brew their own coffee. Coffees from Black Master Roaster reenergizes people to kick start their day in revitalized way. Moreover the storage facilities at BMR control and monitor the temperatures of the coffee so as to maintain its freshness. This makes it possible for the company to deliver the products in a fresh state regardless of the distance. The direct delivery services by BMR without intermediaries also establish a strong relationship between the consumers and the company. Versatile nature of coffee has enabled BMR to experiment with coffee beans all over the world and serve its consumers with only the best. These experiments have made it possible for the company to come up with diverse and mouth watering flavors. Coffee produced by BMR leave their consumers with exquisite coffee experiences that allow their consumers to yearn for more of their products and services. These experiences attract more consumers and maintain there already existing customers. Therefore consumers actually receive value for their money. Direction Black market roasters seek to partner with cafés and restaurants within the city of Sydney and be one of the major and reliable coffee distributors in the city suburbs. The company mission is to dominate the city and provide its customers with a cool and exquisite coffee experience. The target customers are the restaurants, cafés and the population of working class individuals between the ages of 20-60. BMR targets to supply its products and services all over Sydney and Australia as a whole. The company will make the coffee experience of each consumer to be unique and cool. They provide high quality coffee blends and beans that are fresh at all times. Customers receive free and quick delivery services regardless of their location. Market size Currently BMR targets households, coffee shops and restaurants within Sydney city. Thus the market size is only constrained to areas within the Sydney. The market size is considerably big, as the number of people consuming coffee within this city is almost 99% of the total population. Moreover there is an increased number of coffee shops and restaurants coming up, this has created a large demand and supplier curve. BMR supplies to at least half of the restaurants within the city and also to a considerably number of households. However the company has also tapped into potential markets outside Sydney. Thus expanding its market size and exploring to other dimensions. Black Market Roaster is well versed with Perth and Melbourne. Over the past five years the company has established itself among consumers in these to cities. The company supplies to wholesalers and retailers within these regions. Perth has grown as a market base for BMR since the coffee industry seems to perfectly fit in an industry dominated by breweries and wineries. Melbourne on the other hand plays a big role in the coffee industry within Australia. The city has registered a remarkable income contribution by the coffee industry. BMR venturing into Melbourne grows its social and economic market base. Additionally BMR seeks to expand its services nationwide. Market Trends The demands of coffee intake have been increasing over the years in Australia. Urban areas register the highest percentage of population of coffee consumers. Most people are taking coffee as an alternative to tea. Thus the market trend in the coffee industry calls for quality and sustainability in order for coffee manufacturers and companies to compete favorably. BMR needs to focus on producing ethical, healthy and affordable products and services. Hence BMR requires carrying out a standard market research study so as to keep up with the changing trends within the market place. In addition to this a number of coffee shops have continued to open over the past few years. Therefore people are consuming more of locally and international produced coffee. It has become a popular habit among adults to drink in coffee shops during morning hours and evening hours. Thus the consumption of hot coffee drinks has increased both in terms of market size and market growth. Coffee growth has shown a significant growth in terms of the social and economic contributions within Australia. Strong growth has continued over the years thus challenging both the leading coffee houses and small café shops. Market Economies The coffee industry plays a major part in contributing to the economic status of Australia. BMR imports and exports coffee beans in and out of Australia, therefore contributing to the revenue income. Additionally, Perth as a coffee growing and distributing city has a significant role in contributing to the local economic growth of the city. Thus attracting investors from other cities such as, Black Market Roaster, from Sydney and also international investors worldwide. For BMR to venture into other cities and states outside Sydney, marks a remarkable market economic contribution and growth. The consumption of BMR coffee marks an increased revenue return to the government thus contributing significantly to the developments of the country. Regardless of its size BMR has tapped into a wide variety of market places and has managed to favorably compete with international companies. The efforts by BMR to produce standardized and high quality coffee has placed the company on the market platform, where it is recognized for its remarkable services and products. The company has managed to create a name and established a trustworthy brand among the consumers. Read More