The Vision of Ford Company in Designing Falcon & G Series MkII - Research Proposal Example

Proposal Name: Course: Professor: Date: Table of Contents Table of Contents 1 Vision 2 The vision of Ford Company in designing Falcon & G Series MkII is on comfort, safety, quality and sustainability. 2 Executive summary 3 The objective of this paper is to get approval from the loyal customers of Ford Company. They should endorse the new series of Falcon & G Series MkII. Their endorsement will go along away in adding the model to the company’s Business case. 3 Introduction 3 The company will work on Ford models. This is going to be done under varied brand names. The company also is going to put into use Company’s group logo Ford on the individual car model. This shows the extent of consciousness regarding standards and quality of our products. 3 The idea behind the coming up of Falcon & G Series MkII is about safety, and comfort. This was arrived at after an extensive research was carried out on customer satisfaction. It was found out that most of the customers were now more concerned about the safety and comfort and therefore needed cars that provided for this. This brought about change in design in the new models as compared to the previous models. The new models saw the improvement of most of the features. It also led to introduction of other features. 3 The research has been the yard stick for the company. It has enabled the company to concentrate on the development of the models. The company anticipates gaining a lot from the designs. Its sales are expected to rise. 3 The products are designed in such a manner that it transmission is automatic, the engine specifications are different, fuel-: petrol-premium ULP, drive-: RWD and seats are five. 4 The products descriptions include the following-: 4 The Falcon XT model-: 4 It is a 4.0L I6 engine with -: ZF 6-speed automatic transmission; Front and driver passenger airbags; Front thorax airbags /seat side; Side Curtain Airbags; Sensing System is Reverse; Bluetooth® mobile phone integration; USB and iPod Integration and16 inch Alloy wheels. 4 The target market 5 MARKET ANALYSIS 6 SWOT ANALYSIS 6 THE PRICING STRATEGY 9 COST ANALYSIS 9 THE ORGANIZATIONAL CHART 10 Recommendation 11 Reference: 13 Reference: 14 Vision The vision of Ford Company in designing Falcon & G Series MkII is on comfort, safety, quality and sustainability. Executive summary Objective of this paper The objective of this paper is to get approval from the loyal customers of Ford Company. They should endorse the new series of Falcon & G Series MkII. Their endorsement will go along away in adding the model to the company’s Business case. Introduction The company will work on Ford models. This is going to be done under varied brand names. The company also is going to put into use Company’s group logo Ford on the individual car model. This shows the extent of consciousness regarding standards and quality of our products. The idea behind the coming up of Falcon & G Series MkII is about safety, and comfort. This was arrived at after an extensive research was carried out on customer satisfaction. It was found out that most of the customers were now more concerned about the safety and comfort and therefore needed cars that provided for this. This brought about change in design in the new models as compared to the previous models. The new models saw the improvement of most of the features. It also led to introduction of other features. The research has been the yard stick for the company. It has enabled the company to concentrate on the development of the models. The company anticipates gaining a lot from the designs. Its sales are expected to rise. Proposed products The products are designed in such a manner that it transmission is automatic, the engine specifications are different, fuel-: petrol-premium ULP, drive-: RWD and seats are five. The products descriptions include the following-: The Falcon XT model-: It is a 4.0L I6 engine with -: ZF 6-speed automatic transmission; Front and driver passenger airbags; Front thorax airbags /seat side; Side Curtain Airbags; Sensing System is Reverse; Bluetooth® mobile phone integration; USB and iPod Integration and16 inch Alloy wheels. Falcon G6 It is has-: 17 inch alloy wheels; prestigious audio system; 8 inch touch screen that is colored; front fog lamps and luxury sports suspension. Falcon G6E It has-: 18 inch alloy wheels; audio system that is premium; seat inserts are leather; camera is reverse; Perimeter alarm and Front LED position lamps; Projector headlamps; climate control is dual zone; and Satellite navigation system with Traffic Message Channel (TMC). Falcon G6E Turbo It is a 270kW/533Nm turbocharged I6 engine with-: ZF 6-speed automatic transmission; 19 inch alloy wheels; 8-Way driver power seat with memory and Luxury performance suspension Falcon XR6 This is a 4.0L I6 engine with 6-speed manual transmission which has-: 18 inch color touch screen; Projector headlamps; Front fog lamps; Sports instrument cluster, sports seats and sports suspension. Falcon XR6 Turbo This is a 270kW/533Nm turbocharged I6 engine with 6-speed manual transmission with-: 18 inch alloy wheels; and Limited slip differential Performance front brakes. The target market Our models cater for all the ages and all people from all works of life. But youth and celebrities are our main target. This is because this segment is where the population of Australia is concentrated. It is also because it is fun, excitement and loving seeking. Hence this is our most excellent target market. The product is going to depend on the speed at which people will have the idea on our new models. This will be mostly on the product image in the customers mind. This is important to our company generation of models. It is going to be a major player in the product success. If our esteemed producers are going to succeed in curving a niche in the market then we as Ford are assured of a market share. MARKET ANALYSIS There is a huge market for Ford models in Australia. The market is occupied by two major competitors-: Toyota and Nissan motor company. SWOT ANALYSIS The SWOT analysis of Australian market Australia has a population more than 180 million people. It has recorded a small number of people living below poverty levels. And that a number of the youth are almost a half of the population and a quarter of these youth population are in a stable job. This therefore is a great market for our products. In the previous year after launching of our product, the demand for Falcon models increased more than 30%. SWOT analysis Strengths Increasing population Increase in income per capita Increase in the demand of Ford Models Increased awareness Progress in technology Stability of the government Foreign investment Changing lifestyle Development of infrastructure Brand awareness International in nature Excellent advertising campaigns Good management Highly professional staff Excellent distribution channels Weakness Production cost is high Political instability Red tape policy No participation by competitor companies Opportunities Quality enhancement New taste ranges Unexploited resources Large market Enormous youth market Needs are not fully filled New technology Hidden opportunities Increased product line Threats Nuclear threats Political threats Strong campaign from competitor companies THE PRICING STRATEGY The proposed price structure is going to assume the following strategy-: Details Price: $42,985 drive way Transmission: Automatic Year: 2011 Engine: 4.0 LTR,6CYL Body: Sedan Fuel: petrol-premium ULP Color: Seduce Drive: RWD Doors: 4 Seats: 5 Condition: Demonstrator COST ANALYSIS Cost of manufacture = 35% Administration cost= 15% Expenses incurred in market=20% Selling expenses=10% Profit margin=10% The available budgets The available budget for advertising and promotion is $40 million. THE ORGANIZATIONAL CHART Third marketing P played a crucial role in product success. It is connected with the process of ensuring that our products are made available to consumers. This entails a chain of supply from producer to consumer. It consists of a number of persons. Country manager Provincial manager Provincial manager Divisional manager Regional manager Zonal manager Area sales Manager The above people are responsible for the supply of our products. They ensure that our products are made available to our esteemed customers in the various regions of Australia. The project timeline It is within the company’s timeline that the concepts on our new models are going to be approved at the end of fiscal year which is due this year. The company upon approval of the concept on our new models as also scheduled to announce the date on completion of its business case. The approval of the concepts and business case completion will give the company a go ahead to the date on launching of company’s new models. Recommendation The company should also design new models that are going to fit the lifestyles of the older generations. This is going to go along way in widening market. Reference: Dweyer, Judith. Business Communication Handbook. Sydney: Pearson Education Australia, 2009. Reference: Dweyer, Judith. Business Communication Handbook. Sydney: Pearson Education Australia, 2009. Read More