TravelDream as the Best Online Services - Coursework Example

E-Business Strategy Student’s Name Institution Business Description Traveldream.com, Inc. will create a network for tourism and will also provide the best tourists’ packages and assorted clothing to its customers. The growth in technology such as the internet has opened up numerous of opportunities. Therefore, in an effort to keep up with the technology TravelDream will try and ensure that it offers the best online services so as to attract customers. Additionally, the existence of numerous tourism attraction sites in UAE ensure that the company has enough content to offer its customers. Therefore, by embracing technological developments and hospitability services the company aims at becoming the one stop online shop for tourist wishing to visit UAE. Industry analysis Conducting an industry analysis is very integral for new companies in any given industry. This is attributed to the fact that by understanding an industry it becomes quite easy for new companies to align their services with the industry, in doing so, such companies are capable of determining which factors will work for and against them (Menascé & Almeida 2000). Since the growth of technology the hospitability industry has experienced tremendous changes that have raised the level of competition in the hospitability industry. In addition to this, the hospitability industry offers vast opportunities, thus making it suitable for establishment of various hospitability based companies. As a result companies indulging in the hospitability industry are afforded the opportunity to make profits in the industry. Therefore, in line with this statement TravelDream tries to be unique by concentrating on the use of technology as a way of promoting its services. Mission statement TravelDream aspires to be one of the most credible tourist destination by offering the best online services. Therefore, through TravelDream tourists are assured to get an experience of their lifetime based on the various affordable tourist packages. Goal In line with the company’s statement, the company will rely on set out goals as a way of ensuring its main objective, which in this case is to become the greatest traveling agency. Through goals companies do not deviate from its main objective, thus making it easier for company to be a success in a rather competitive industry (Turban, et al 2012). Therefore, one of the goals set out by the company is developing a user friendly website. By developing a user friendly website, customers are capable of navigating through the contents provided by the company’s website. Additionally, the company wishes to partner with credit providers, thus ensuring that payment is conducted in a secure and fast manner. However, probably the main goal of the company is in relation to partnership with hospitability companies such as hotels. In doing so, customers are assured of the best services when they travel to UAE. E-Business Model The manner in which a company conducts its operation greatly determines the success of such company. This is attributed to the fact that by adopting a bad business model a company is more likely to experience detrimental effects. Technological advancement have led to growth and establishment of various business models (Weill & Vitale 2013). Therefore, by adopting a suitable e-business model TravelDream expects itself to be have the capability to compete with other competitors in the industry. The company will implement the business to customer model. This model will allow the company to sell its products and services directly to its customers. This in return creates a mutual relationship between the company and the customers. Therefore, in line with this statement the company e-business model will be based on various principles. These principles will be the guidelines for the company in the manner the company undertake its objectives. The first principle concretes on value proposition. This principles ensures that the company provide services that meet the intended customer’s value. Therefore, in doing so customers are assured that the services are in no way sub-standard. The second principle concentrates on infrastructure that will be implemented by the company. The infrastructure adopted by the company will greatly influence the manner in which the company moves forward. This is because by implementing the best infrastructure, the company is assured of survival in a rather competitive industry. The third and probably the significant principle is in relation to the financial aspect of the company. This is because without finances then it is quite impossible to undertake the objective of the company which is to provide the best travelling services (Turban, et al 2012). Revenue Model In line with the business model to be adopted it is also important to identify the model through which the company will collect revenue. A suitable revenue model ensures that companies are not faced with financial issues that may limit the ability to fulfill their objective (Canzer 2006). Therefore, in line with this statement the company the company will collect revenues through subscription fees and advertisement fees. Customers wishing to learn more about the various packages offered by the company will be required to subscribe to the website at a cost. The company will ensure that the subscription fee will be affordable, thus making the website to all internet users. Additionally, since the company presumes that internet users will be in constant access of the website, it offers a better advertising opportunity. Therefore, the website will designate section where companies can place their advertisements at a cost. Therefore, by implementing these revenue models the company is assured of survival. The Market Analysis The success of the company is also dependent on effective market analysis. This is attributed to the fact that, by conducting a market analysis it becomes quite easy to understand the the customers in relation to their preferences. Therefore, it becomes easy to establish and develop packages that are well suited to the customers. However, in order to conduct an effective market analysis there are certain factors that have to be considered (Turban, et al 2012). One such factor is in relation to the customers themselves. Since TravelDream aspires to be the best travel agency, it services are open to all individuals around the world. However, the company has concentrated on forming family oriented packages. This ensures that no individual in any given family is left out. Additionally, the packages offered by the company are based on some of the most frequently visited sites in UAE, thus ensuring that the company is capable of competing for customers. However, the company will also concentrate on developing packages for areas less frequently in attempt to ensure that customers are always entertained. Marketing channels The advancement in technology have opened up numerous ways through which companies can market themselves. Therefore, in line with this statement the company will incorporate advertising as its main channel. This is attributed to the fact that through advertisement on the company is a capable of reaching a wide coverage thus increasing the company’s exposure (Turban, et al 2012). Competitor analysis The company identifies the significance of competitors in determining the success of the company in the hospitability industry. Therefore, in an attempt to ensure that the company remains relevant among its competitors it was important to look at the competitors and the activities conducted by the competitors (Turban, et al 2012). Identification of competitors The hospitability industry offers various opportunities for companies thus making it quite competitive. Additionally, the fact that the companies in this industry reach to the same customers means that competition is quite high. However, with the advancement in technology competition for online competitors has greatly risen over the years (Turban, et al 2012). Online travel agency just like TravelDream tap their customers from the internet, thus leading to stiff competition among the various existing online travel agencies. Therefore, in order to understand the competition offered by other online agencies, as survey was conducted on two online travel agencies namely; sharafttravel.com and omeir.com. By looking the manner in which these websites are developed and run it was possible to determine the level of competition in the industry. Competitive Advantage After conducting an analysis on some of the competitors, the company identified various factors that make it stand out among other competitors. The first thing is in relation to the packages offered by the company, which were quite affordable compared to other competitors. Therefore, as a result the company was at an advantage in relation to attracting customers. Additionally, the manner in which the website was developed was quite friendly compared to other competitors. Therefore, navigating through the website is quite easy and fast, thus eliminating instances of frustrations on the part of customers. Resources Additionally, in an effort to ensure that the company is capable to continue offering its services after its launch, various personnel have been assigned various tasks. The company will have individuals whose main objective is to ensure that the website is free of attack which could discourage customers. Additionally, the company will incorporate web designers whose objectives would be to ensure that the website is always functional and up to date. Additionally, the company will incorporate the most recent software and hardware in an attempt to ensure that the website is capable of withstanding the constant exchange of information. References Canzer, B (2006). E-Business: Strategic Thinking and Practice: Strategic Thinking and Practice. Massachusetts: Cengage Learning. Menascé, D.A & Almeida, V.A.F (2000). Scaling for E-business: Technologies, Models, Performance, and Capacity Planning. New Jersey: Prentice Hall Publishers. Turban, E., king, D., Lee, J., Liang, T & Turban, D (2012). Electronic Commerce 2012 Global Edition (7th ed.). London: Pearson. Weill, P & Vitale, M (2013). Place to Space: Migrating to Ebusiness Models. 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