Business Strategies of Fast Truck Couriers Company - Example

• 1.0 Introduction

This report offers a strategic business plan for the expansion and development of the organisation. In this case, besides an internal and external organisational environment analysis, it offers a risk analysis as well as a comprehensive communication strategy

• 2.0 Business Introduction

The First Track Courier is a reputable parcel delivery company in the New South Wales region for the last 15 years. Its operations and functioning are geared to serving the small and medium-sized businesses in the region through on-time parcel delivery.

• 3.0 Business Products and Services

The organisation offers services in the logistics industry. In this regard, it provides an avenue through which small and medium-size business organisations communicate and deliver parcels and small quality cargo as a means of enhancing and facilitating business process efficiency.

• 4.0 Marketing Activity

The organisation currently markets its products and services, especially through direct sales, internet listings and mail out. In this regard, the applied marketing strategies facilitate direct contact with the target consumer base as well as ensuring the use of the technology development such as the internet to reduce marketing costs. Nevertheless, they are not sufficient in the wake of its market expansion.

• 5.0 Business Operations

Fast Truck Couriers operations involve the movement of letters and parcels across the New South Wales region and beyond as per the needs of their customers.

• 6.0 Management and Organisational Structure

The organisation is currently managed by a three-member board and a large team of departmental heads. They lead departments such as the logistics, finance, human resource and marketing among others. The organisation structure is pegged on the use of line managers in the respective department.

• 7.0 Proposal

In order to enjoy future market expansion gains the organisation should:

• Include endorsement and CSR marketing based practices
• Expand its management structure to allow for the use of staff managers
• Diversify market services to include communication support systems provision.
• 8.0 Financial Background

This section provides an analysis of the current organisational, financial situation against the forecasted situation upon the offered proposal execution

Financial Issue

Current

Forecasted

Annual Sales

$17 Million

$24 Million

Annual Net Profit

$1.9 Million

4$4.2 Million

Operating Costs

+$200,000 per annum

+$ 2.5 Million per annum

• 9.0 Risk Analysis

Although the proposed strategic plan is viable, it faces a range of operational and strategic risks. The key potential risks to the proposal execution and success are as follows:

• Inflation costs likely to reduce the expected profit margins
• Increased competition likely to reduce the expected expansion trend
• Government regulation limiting services and scope of products
• 10.0 Conclusion

This business plan establishes that through targeting a wider consumer base and diversifying the organisational products, Fast Truck Couriers Company will gain sustainable market competitiveness in the parcel delivery industry.

• 11.0 Communication Strategy

This report offers a strategic breakdown of the Fast Truck proposed business plan expansion communication strategy. As such, the analysis provides a review of each of the stakeholders and their responsibility as well as the approach of communication for each.