Enterprises Market Expansion - Assignment Example

Enterprises Market Expansion Student’s Name: Grade course: Tutor’s Name: Date: Executive summary This paper discusses the relationship of power between the government and the civic society and how they affect the start-up of the social enterprise. It also comprises of a report to the CEO which discusses about the various issues that an enterprise must consider for it to be able to expand its market whether locally or globally. It further discusses the various options which an enterprise must consider or rather look when seeking to expand as well as the various benefits and risks associated with each of the expansion options that are available for the firm. Such options comprises of the globalisation as well as the corporate social responsibility. It further discusses or rather give a recommendation as to which option should be taken by the CEO and the reasons as to why it should be taken. The report further discusses other ways in which an enterprise should take as well as giving the reason as to why these options should be taken. These options comprise of the ethical globalisations, latest technological acquisition as well as environmental responsibility by the enterprises in their activities and it operations. Part 1: Power is considered as a way of one getting his or her own way, regardless of the other people’s demands. It is the capacity to exercise the authority while satisfying other peoples interests (Lukes, 2008). Government is considered as a body which is charged with duties of governing and controlling a state, a nation or a given community while a civil society is defined as a society which is considered as community of people who are connected by shared activity and mutual benefits (Hughes & O'Neill, 2008). The government mainly affect the start-up enterprises by the policies and regulation that it sets so as to monitor and regulate how the enterprises operate (Schneider, 2010). The government put measures such as tax compliance, employees’ welfare and safety as well as the corporate social responsibility. This makes the start-up to face a great challenge when seeking to comply with these regulations as well as ensure that they are accountable socially. The civil society also puts measures in place which seeks to ensure that the enterprises are accountable in put measures in place which ensure the rights of the employees are respected. For an enterprise to expand it need to consider various issues as well as to evaluate whether it has the required resources and capacity to do so (Lukes, 2008). There are various issues that an enterprise need so that it can expand its market boundaries. These issues that an enterprise need to consider includes the following: Availability of resources: An enterprise need to evaluate whether it have adequate resources which can support as well as sustain the expansion for enough or rather adequate time until the enterprise can make maximum revenue from the international markets. The enterprise needs to have resources such as technology, human resources, entrepreneurship, market strategies and competent management team (Schneider, 2010). The global market situation: The enterprise need to evaluate the situation of the global market so as to ensure that it has the capability to accommodate the enterprise in the new market. The new market or rather the global market needs to be able to take the new goods that the enterprise is introducing. Also the enterprise needs to been able to produce goods which match the standards of the global market (Hughes & O'Neill, 2008). The globalisation and internationalisation: Globalisation involves a company expanding its territory in the international market or the foreign so as to make more profit as compared to what it was making in the domestic market (Osti, 2012). Most companies engage in the globalisation so that it avoids competitors at home market. Benefits of globalisation: The enterprise is able to make more revenue from the global market as compared to what it was making when it was conducting business in the local market. The enterprise is able to sell goods to the global market which are not making profit in the local market and be able to earn a lot of revenues which the enterprise would not have made if they sold them in the local market (Hughes & O'Neill, 2008). The enterprise is also able to sell its technology to the global market and be in a position to make extra revenues as when compared if it sold the technology in the domestic market. Risks The enterprise can make loss when it expand to the global market mainly due to the fact that the global market may be having advanced technology which is far much above the technology that the firm is using. This therefore means that the firm is producing goods which are low quality and standard (Schneider, 2010). There is also a risk of the enterprise facing a stiff competition from the rival companies in the international market which the means that the enterprise will need to spend a lot of resources in advertising so as to make the customers aware of their products (Osti, 2012). The enterprise is also faced by the risk of finding the market saturated with the same gods which it is trying to sell in the market and therefore it will not make enough revenues from the global market (Savigny & Marsdon, 2011). Due to the rigid regulations in the global market, the enterprise may fail to make sufficient revenues from its activities. The government regulations in the global market may be very rigid in such a way that they pay a lot of money in form of taxes (Hansmann, 2000). Corporate social responsibility An enterprise has sole obligations in ensuring that it engages activities knowingly or unknowingly which in way go against the well-being of the employees or the society at large. The enterprise is supposed to be accountable to the society and the government in its operation so that it ensures that the wellbeing of the community it serves is put into consideration (Hughes & O'Neill, 2008). Benefits The enterprise is able to gain the support of the society and be in a position to create a good relationship (Rothkopf, 2012). The enterprise is able to be accountable to both the society and the government. This is because; it is able to comply with the government regulations. Risks The enterprise incurs extra costs by engaging to activities which are outside its area of specialisation and may therefore be required to hire precessions to do the job (Hughes, 2003). The enterprise may also fail to make positive interaction with the society when it fails to identify the needs of the society (Hughes & O'Neill, 2008). Recommendation The enterprise should take up the option of globalisation since it makes a lot of revenue from the activities. Part 2: The government in order to ensure that the corporate operates within certain parameters; it put in place measures or rather guidelines which regulates the activities of all the enterprises. The civic society also put in place guidelines which govern and regulate the way in which the enterprises relate with the society and whether it is accountable in all the activities it engages in (Rothkopf, 2012).The measures that are put in place includes measures such as the employee welfare and safety so as to ensure that the employees’ working condition is conducive, the corporate social responsibility so that the enterprises become accountable for their activities to the society and to the government. By the enterprises being accountable through corporate social responsibility they are able to connect with the society and their customers who help it to expand their customers’ base and also maintain or rather build a good corporate image. When the enterprises conform to these guidelines they are able to be in a position to expand their market successfully (Hughes, 2003). The enterprise may also engage in technology advancement, ethical globalisation as well as the environmental responsibility. The enterprises should engage in the globalisation simply because they are able to make a lot of revenue when they expand globally as to when they sell goods in the local market. The ethical globalisations is a movement which is always trying as much as possible to combine or unify the globalisation association with the various ways that it can affect the societies in which the enterprises engages with while it markets or rather sell its goods and services to the society (Hughes & O'Neill, 2008). The main aim of the ethical globalisation is to acknowledge the various shared responsibilities so as to address challenges experienced globally and further more to uphold that commonality in humanity does not entirely end at the borders of the country. It also recognises that all humans are equal when it comes to dignity and are also entitled to various rights as opposed to looking at them as charity objects. It also seeks to uphold the significance of the gender and the requirement for the attention to various effects of the social and the economic policies about men and women (Hughes, 2003). The ethical globalisation further seeks to sustain the entire world is interconnected with the technology and the trade which must also be linked mutual values or the norms of behaviour and the organisations of the accountability in the enterprises to the relevant authority. The ethical globalisation enables the enterprises to be able to be accountable to the societies they sell their goods to while still operating in the international markets. This they are able to do by portraying to the societies that they care about their human dignity by producing goods which are not harmful to them and which brings the enterprise a lot of revenues (Savigny & Marsdon, 2011). In order for the government to ensure that the enterprises conform to the ethical globalisations the government puts in place measures which ensures that the enterprises conform to this while the civic society also watches and monitors activities of the enterprises so as to ensure that they adhere to this rule. In China the government put strict measures in order to restrict the enterprises operations in the country so that ethical globalisation is properly enacted. Environmental responsibility of the enterprise to the community or rather the society which they interact with while conducting their business or selling them their goods. The enterprises are always seeking to conform to the pressures from the local communities, regulators, legislators and the customers (Douglas & Grant, 2014). The enterprises at all times seek to engage in activities which are harmful to the environment. The enterprise seeks not to engage in activities such pollution which is very harmful to the environment. In order to resolve this problem the enterprise engages in activities such ensuring that they produce recyclable waste materials, bio gradable materials, using the processes of production which utilises less amount of energy as well as using renewable source of energy its operation for instance the solar energy and wind energy which are environmental friendly as oppose to the non-renewable energy. By engaging in these activities the organisation are able to cut down on their costs of operation as wells protect the environment which makes it to build on their corporate image among the customers and the stakeholders (Kumar, 2010). The enterprises environmental responsibility is closely interlinked with the daily decisions and resolutions of the enterprises management. The enterprises management should therefore seek to reduce amount of wastage in its operations. Such wastages comprises of the material wastage, energy as well as the labour wastage. When the enterprises reduces wastage in all its forms, it is therefore able to be environmental friendly while at the same time cutting down on costs hence being able to make a lot of revenues. In Australia the government have put in place measures in place which persuades the enterprise to conform to them by ensuring that it engages in the activities which makes it move to protect the environment (Woodward, Parkin & Summers, 2010). The civic society through the local communities, regulators, legislators and the customers puts a lot of pressures against the enterprises to only engage in activities that are friendly to the environment and seeks to protect it at all times. The Chinese government has also put in place guidelines in order to curb the environmental pollution by the enterprises (Sung, 2013). The technology advancement by the enterprises allows them to be able to expand sufficiently with a lot of hindrance. When the enterprises acquires the latest technology, they are able to make or rather be in a position to produce a lot of goods which are of high standard while utilising or rather making use of less resources which not only make the enterprises to make a lot of revenues but also to be in a position to maintain a good environmental friendly approach in its operation (Woodward, Parkin & Summers, 2010). The latest technology advancement by the enterprises makes them to be in a position to be able to expand their markets to other virgin markets and hence enabling the enterprise to make a considerable huge amount of revenues. The acquisition of the latest technologies further enables the enterprises to be in a position to be able to produce goods and services which are not harmful to the people as well as ensuring that the goods are environmentally friendly. The Australian government comes in to regulate the level of the technology that the enterprises acquire so that they do not acquire technology which give them an upper hand over the other enterprises and create a monopoly in the market (Douglas & Grant, 2014). The civic society also ensures that the technology acquired does not affect the environment and the goods and services that are offered to the people. In china there have been measures to regulate the technology acquisition. The enterprises need to consider various ways of expanding their markets. These comprises of ways such as the ethical globalisation, acquisition of the latest technology as well as the environmental responsibility which ensures that their operations and activities are friendly to the environment (Brunori, Rossi & Guidi, 2008). These ways ensures that the enterprises adhere to the set guidelines by the government and the civic society. Through the environmental responsibility the enterprises ensures that their activities do not in any way harm the environment and also does not affect the people who consume their products (Tung, 2007). The ethical globalisation ensures that unifies the globalisation association with the various ways that it can affect the societies in which the enterprises engages with while it markets or rather sell its goods and services to the society. The main aim of the ethical globalisation is to acknowledge the various shared responsibilities so as to address challenges experienced globally and further more to uphold that commonality in humanity does not entirely end at the borders of the country (Schneider, 2010). It also recognises that all humans are equal when it comes to dignity and are also entitled to various rights as opposed to looking at them as charity objects. It also seeks to uphold the significance of the gender and the requirement for the attention to various effects of the social and the economic policies about men and women. While the technology advancement by the enterprises allows them to be able to make or rather be in a position to produce a lot of goods which are of high standard while utilising or rather making use of less resources which not only make the enterprises to make a lot of revenues but also to be in a position to maintain a good environmental friendly approach in its operation (Brunori, Rossi & Guidi, 2008). Therefore the ethical globalisation becomes one the most viable way for an enterprise to expand its markets. References Brunori, L., Rossi, A. & Guidi, F. (2008). On The New Social Relationship Around And Beyond Food: Analysing Consumers Role And Action In Solidarity Purchasing Groups. 52(1), 1-30. Douglas, H. & Grant, S. (2014). Social Entrepreneurship and Enterprise: Concepts in Contexts. Melbourne: Tilde University Press. Gullien, M. & Garcia-Canal, E. (2013). 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