Change Management - Microsoft Corporation - Assignment Example

The paper "Change Management - Microsoft Corporation " is a good example of a business assignment. The contemporary business environment has always undergone periods of change including structure, culture and ethos. Technology has played its part in this change, as has internal and external political changes. All industrial sectors have experienced change, including the financial services industry, the travel industry, football and the hotel industry. Not all e-sites have been and firms are trying to learn from this (Bali and Dwivedi 2007). Customer satisfaction, e-commerce, integrity, ethics, organization, focus and commitment are some of the watch-words being heavily used. In modern times, the changes in the operating environment are forcing many organizations to restructure their operations in such a way that they are able to take advantage of the emerging opportunities and also manage negative forces that may be working against their business. What is clear is that the modern business operating environment is that both best and worst times have been presented to various businesses and the survival of each greatly depends on how well the business is structured (Collins 2001). Given the advancement in technology, the business world has opened up and more market opportunities do exist for the business and at the same time competition has been hastened as more aggressive and well-established businesses are finding their ways to the global market. Towards the end of the twentieth century and towards the start of the 21st century, is when the business environment has been very eventful especially with regard to change. The changes that have occurred both large and small can be seen as a continuation of what has been there before. The previous century can be considered a transition of what was lying ahead for the organisations in the 21st century. What is being witnessed now perhaps can be termed as a combination of both continuation and transformation (Turban and Wetherbe 2007)? The continuity growth in technology, science and inventions for instance from the West and rapidly expanding economy is what has stimulated the need for change in different sectors.