Advanced Micro-Devices - Coursework Example

STRATEGIC CHOICE AND EVALUATION PAPER Lori L Williams University of Phoenix December, 3rd 2011. STRATEGIC CHOICE AND EVALUATION PAPER Company background Advanced Micro Devices (AMD) remains an organization with a goal to improve the quality of life for consumers. The values and beliefs of AMD maintained by the desire and need for success in the toughest industry. AMD has remained successful for many years by maintaining their values and beliefs. The company is one of the leading semiconductor companies that manufacture modern and faster computing technologies (AMD, Inc. 2011). Vision To continue manufacturing computing devices that is likely to improve the lives of people. Mission statement To be a leading company in manufacturing improving the lives of people via customer centric and innovative solutions that will accelerate business opportunities. Values statement To proper and succeed as the largest computing industry in the world by valueing people as the main players in the organizations competitive advantage so that the company can meet the needs of their clients efficiently. Environmental analysis Technical Environment AMD to concentrate on inventing advanced forms of technology with an aim of remaining the leading company in the semiconductor sector. Additionally, to concentrate in inventing new forms of technology that in the field of computer and the score in the strategic plan will be high. Ensures that the computers it produces are fast in times of speed and are of high quality (AMD, Inc. 2011). . Natural Environment The company need to ensure that the products it produces utilizes minimal energy. Economic Environment The company should ensure that it puts in place marketing strategies that will ensure that the consumers purchase computer products despite the economic crisis being experienced by them (AMD, Inc. 2011). Demographic Environment AMD should concentrate on manufacturing and providing students around the world with modern and faster computers. The organization has also participated in training programs as well as contributing to the IT infrastructure on a global perspective, especially in Africa (Robinson, & Pearce, 2011). Cultural Environment The company should ensure that more products are produced in the months of December in nations whereby Christianity is the major religion. However, in the nations whereby Muslim is the major religion, more products should be made and sold in the month of Ramadan Long term objectives AMD long term objective is to ensure constant marketing so that it can retain its existing customers in addition to attracting new ones. To continue manufacturing modern and high speed computers and meets the demands of consumers with different needs. AMD Company will ensure that it produces computers that utilizes minimal energy so that it can compete favorable with other Justification Opportunities In order to realize the objective pertaining to marketing, AMD will realize the opportunities outlined in the SWOT analysis .It will sell the products at lower prices. In its marketing program the company will take advantage of its evolving gaming program. The fusion development summits will be used as platforms for sharing ideas so that MDA can continue to produce modern and high speed computers in addition to manufacturing those that utilizes minimal energy (Lock, 2007). The objectives are meant to address the threats that are being experienced by AMD Company. The aforementioned strategies will aim at addressing competition which majorly comes from Intel. The marketing strategies also aim at increasing the sale volume of the company and thus increase the sales despite the global economic crisis (Lock, 2007). Strategic analysis and choice Short objectives and tactics Short term objectives of the AMD Company will be geared towards meeting the long term objectives. In order to put ensure successful marketing. Hence experienced marketing and public relations personnel will be hired. Additionally, modern and variety marketing strategies will be adopted with an aim of reaching clients from all over the world. Another short term objective is to provide in house training with an aim of improving the skills of the workers so that the company can continue producing faster, energy saving and modern computers that will enable AMD to compete favorably in the market. Implementation plan Short term objectives Short term objectives of the AMD Company will be geared towards meeting the long term objectives. In order to put ensure successful marketing. Hence experienced marketing and public relations personnel will be hired. Additionally, modern and variety marketing strategies will be adopted with an aim of reaching clients from all over the world (AMD, Inc. 2011). Another short term objective is to provide in house training with an aim of improving the skills of the Workers so that the company can continue producing faster, energy saving and modern computers that will enable AMD to compete favorably in the market. Action items Designing marketing techniques Training Recruitment Budgeting Evaluation Functional tactics Identifying and designing marketing techniques There will be customized and personal marketing techniques in addition to effective public relations techniques which will aim at attracting new customers in addition to retaining existing ones. Identification of modern and effective advertising techniques through market research Training There will be intensive and effective training opportunities which will aim at equipping the workers with modern and effective skills which make them to be in a position to manufacture modern, faster and energy saving computers. Recruiting Due to the fact that new personnel will be required in the marketing department, recruitment will be carried out so as to identify skilled people to take new positions in the marketing and public relations department (Lock, 2007). Budgeting The implementation plan for AMD Company will take approximately 4 years, thus another important activity that will be undertaken is budgeting. Evaluation Evaluation will be done to check whether the project is on course in addition to identifying areas in which improvements should be made. Milestones Deadlines Manufacture modern and faster computers 6 months Training 2 months Recruitment 1 month Large market share 12 months Improved energy saving computers 4 months Evaluation 3 weeks Tasks and task ownership sheet The task and the task ownership sheet also known as activity plans aims at outlining the personnel responsible for each action in addition to illustrating the tasks which are as a result of breaking down the activities into smaller actions known as tasks (Lock, 2007). Tasks Tasks ownership Duration Advertising vacancies for the post of marketing officers and public relations personnel Human resource manager 2 weeks Interviewing Human resources manager and head of corporate communication I week with the interviewing process divided into three sections. Preparation of training facilities Head of quality assurance department and senior computer engineer 1 month Researching and identifying modern marketing techniques Head of corporate communications, public relations officers and marketing officers 2 months Evaluation techniques to be used Head of quality assessment and director and assistant director 2 days Allocation of resources Head of planning, accounting officer, director and human resource manager 2 weeks Resource allocation or estimated budget sheet This particular sheet explains the estimated cost for the whole project which will take approximately four years for it to be accomplished. However, there will be breaks in between for the aim of evaluating the project and make changes where necessary in case they will be need t do so (Lock, 2007). Activity Estimated costs Training $ 12000 Recruitment $ 500 Evaluation $ 1000 Identifying and designing marketing techniques $ 5000 Researching $ 6000 Improving the manufacturing process $ 30000 Salaries for the new staff $ 30000 The above estimate is on a yearly basis subject to renewal Required organization change for the AMD Company Due to the fact that the company aims at expanding its client base in addition to identifying ways of competing favorable with other players in the same industry, the marketing and communication department will be restructured. There will be public relations officer who will work hand in hand with the head of corporate communication. In addition to that more marketing officers will be recruited and they will work hand in hand with both the head of corporate communications and public relations officer. The marketing officers will have to invent new marketing strategies so as to keep the company ahead of other competitors and stabilize its market base (Lock, 2007). Moreover, training department will be introduced in the organization. The training department will focus on in house training that will aim at nurturing talent and improving the skills of both old and new employees. Key success factors Effective and modern marketing strategies need to be put in place. Modern training equipment and personnel should be there to ensure successful training. Allocation of enough time and budget to realize both long and short term objectives of the organization Risk management plan This is a document that is prepared by the person in charge of a project in order to forecast any risk that is likely to interfere with successful realization of the organizations objectives. The plans also aims at estimating the impacts in addition to coming up with various ways of mitigating the same. According to () risk is an occurrence that is likely to impact on a project or organizational plan negatively. Scores as outlined: High-3, medium-2, low-1 Nature of the uncertainty/ risk Likelihood High/ medium/ low Likelihood impact Actions required and the person who will take the responsibility to manage the risk Lack of funds 2 2 To plan with the management of the organization and accounting department to ensure that the enough funds are allocated without affecting the overall operation of the organization. Recruiting ineffective employees 1 1 To ensure that leader. Action to be taken by the project leader Manufacturing of low quality products 0 0 Constant and effective training and research to ensure that the workers continue to manufacture faster and modern computers. References AMD, Inc. (2011). Corporate Information. Retrieved from http://www.amd.com/us-en/Corporate/AboutAMD/0,51_52_10554,00.html Burnes, B. (2004), Managing change: a strategic approach to organizational dynamics, 4th Edition, Prentice Hall, Englewood Cliffs. Lock, D. (2007). Project management. London. Gower Publishing, Ltd. Robinson, R., & Pearce, J. (2011). Strategic Management: Formulation, implementation, and control (12th ed.). Boston, MA: McGraw-Hill/Irwin Read More