Strategic Planning Experiences - Research Proposal Example

The paper 'Strategic Planning Experiences' is a perfect example of a business research proposal. The phenomenon known as strategic planning plays a crucial role in the success of a business. It is to be distinguished from the classical business planning model as planning in strategy includes the power of vision.A company named 7-Eleven is a convenience store chain scattered around the world that is operating in the franchising system. J.C. Thompson founded the corporation in Texas in early 1927 (Taylor, 2015).

Apart from being initially an ice supplier, the company began selling products such as milk, eggs, and bread during weekends and late in the evening, when other shops and stores selling groceries were already closed. That was the moment when the convenience retailing concept emerged. The origin of the name “7-11” came from the hours of work, and nowadays, the stores are providing services 24 hours a day (Taylor, 2015). 7 Eleven is operating on the territory of 18 countries, and there are about 40 000 stores worldwide.

Malaysia welcomed the first 7 Eleven stores in 1984 and now has around 1 300 stores. The company displays absolute leadership among other stores within the convenience retailing market. The stores from 7–Eleven chain contain more than 2 000 products, a balance of local food, and an international mixture that aims to fit each taste of the population.The corporation has its remarkable features implying its own brands such as fountain soft drinks “Big Gulp” and beverages “Slurpee,” which have been the company’s staple for many years 7-Eleven keeps on introducing new self-owned labels.

All of them are grounded on the concept of freshness, health, and convenience (Taylor, 2015). Recent innovations such as fresh goods on-the-go made it possible for the company to enter industry segments try. The peculiarity of 7-Eleven business is that it presents a wide spectre of products and services considering almost each aspect of everyday life whether they are mobile phones, photocopying or refilling ink cartridge, fax and Internet games – to name a few.