Kicksfly Corporations Main Business Idea and the Objectives - Example

The paper “Kicksfly Corporation’s Main Business Idea and the Objectives ” is a cogent example of the business plan. As of this moment, the potential for the sports footwear market is increasing due to rapidly changing fashion trends and consumers’ preferences such as customers are more demanding for sneakers and sportswear shoes these days. The catalyst is responsible for bringing these changes in our hectic work schedule during which users tend to use easy-to-wear and comfortable shoes, increasing the trend of exercise and jogging, and participating in sporting activities.

According to recent research, it is revealed that American customers spent $ 54 billion on the purchase of athletic footwear in 2013 (Kondej, 2013), which is expected to increase by 10% in the current year. And nowadays, Chinese sports brands are gaining popularity, such as Li-Ning, ANTA, Peak, and so on. But Chinese sports brands lack cachet outside the domestic market. As a Chinese, I would like to show the world that we also could make high-quality footwear for people.The assertion is based on the fact that the majority of markets for sportswear shoes are showing increasing demand for Chinese shoes (The US Athletic Apparel and Footwear Industry Outlook to 2015, 2012).

Moreover, collecting sneakers is my favorite hobby, my friends call me “Sneakerhead”. I would like to share my experiences with like-minded people. Considering these reasons, I have decided to launch a new athletic footwear business in Boston, Massachusetts with the name KicksFly Corporation. Kicksfly Corporation is a shoe business that ensures that customers receive 100% authentic athletic and casual wear shoes. Customers will purchase KicksFly Corporation’s products on the surety that these sneakers are free of medical and performance risks that are mainly associated with customers’ concerns pertaining to sneaker shoes.

The business will have its headquarters in Boston with the aim of serving the target market in the United States to find less costly and quality sneakers. All products offered by Nike, Adidas, and some Chinese brands will be offered by KicksFly Corporation and the business will be using both business models, i.e. physical stores and an online portal. For this reason, this business is developed which entails core activities of the business and certain proposed strategies that will help the business to grow its sales revenues.