Start-Up Summary: Golden Honey LLC - Example

The paper "Start-Up Summary: Golden Honey LLC" is a perfect example of a business plan. Golden Honey LLC is a start-up company incorporated in the United States. Its core business is to supply high-quality honey from the continent of Africa to retailers and manufacturers of various products including body care products and pharmaceuticals among many other products. The company imports bulk honey directly from African bee-keepers. The growth of honey imports to the United States is about 5% annually.

The company projects its growth in the second year to be over 100%. The company is well-positioned to take advantage of the increasing honey imports in the United States. This is because Colony Collapse Disorder is taking a toll on producers in the United States. The Company’s Goals over the next five years Sale 475,500 kilograms of honey by the end of five years Maintain a gross margin of 29% on all its honey products Develop strong strategic networks with honey suppliers in Ethiopia, Tanzania, Zambia, Uganda, and Kenya.

Achieve 25% of its sales through the internet The company will achieve the goals through Maintain a strong loyal client base Successfully position itself as a high-quality honey importer Golden Honey LLC will be a limited liability company co-owned by John Mark and Virginia Schultz. The founder has extensive experience in international trade and is determined to ensure that the company succeeds. The company will be located in Arkansas State and will serve neighboring states of Texas, Louisiana, Mississippi, Missouri, Tennessee, and Oklahoma The company requires initial capital of $120,133.

The two owners will contribute $70,000 and the deficit of$50,133 will be met through a bank loan. Honey from African countries is rich and is made of a wide variety of nectar sources and both monofloral and polyfloral honey can be found there. Many uses of honey have ensured that there is continuous consumption. Global production of honey has been increasing over the years in Asia, Africa, and Latin America. However, the production has declined in the North American and European Zone due to the outbreak of Colony Collapse Disorder.

China remains the largest producer of honey. United States imports over 60% of its honey needs. In Africa, Ethiopia is the largest natural honey producer followed by Tanzania and Zambia respectively.