Growth Perspectives of Welai Mail Company - Example

Sur Lecturer Welai Mail Company: Business Plan Executive Summary             Welai Mail is the postal service of the future. This postal service is run by the people and for the people protecting their privacy of personal items that are being transported to another user. There is no government input in transportation or surveillance of items inside the package. This is the mail of the future that allows people across the nation to share diverse luxuries with one another in a matter of minutes. Welai mail eliminates the problem of distance when it comes to the want of a user. Provided that there is someone willing to send it the user can and will always have what they want or crave for, leaving them nothing less than satisfied.             My company will increase the efficiency in time of sending and receiving a package. Every package arrives just as it is sent, and treated with delicate care in the central site of holding until it is ready to be received. We are giving back the privacy that was taken away by the government when having to send packages through their postal services. Customers will not have to be bothered about the invasion of their package through unnecessary surveillance. The pipelining of package transportation and central holding site is run underground. Pipes are deeper than the roots of trees as well as plants so there will have to be no worry for the loss production of environmental life. Car accidents lead the nation in vehicular accidents that end fatally, so with transportation being underground my business will not place anybody’s life in danger.             As long as there is a house there will always be Welai mail. The pipeline of transportation of packages will be attached to the house and run into the ground. There is a monthly payment of twenty dollars to maintain usage membership of my company’s service. Twenty dollars is the all-time low monthly fee that doesn’t include the installment of the pipeline which is an additional fifty dollars. The trick to this membership is that if a person doesn’t have a house but has a friend who does they can still use their transportation system to send and receive packages provided they have the required security code and password that changes with each package or item sent.             Overall there is no postal service that is as efficient as my company. It gives the customers privacy and immediate enjoyment of whatever their choice eliminating the problem of distance. Welai mail changes the postal service market completely with its efficiency and environmental delicacy that isn’t thought about or expressed in other postal services like UPS and FedEx. We show care for not only the customers or and employees, but also their wants and needs making their life more comfortable, luxurious, and stress-free our number one goal. Business Description This industry comprises establishments which operate National Postal Service and also perform other postal services such as sorting, delivery, and routing. Establishments which operate on a contract basis also fall in this industry. The postal industry is restructuring the business of delivering mail in response to the challenging environment. Postal organizations as well as our own Welai Mail Services are seeking high performance focusing on customers experience and using geographical diversification and product to reduce their reliance on the dilapidated mail market to spread out growth, higher profitability as well as more commercially sustainable business like the digital posts. Postal service industry is facing tough challenges; from decreasing revenues and resources to fresh sources of competition. Our business, among other postal services, is seeking approaches and solutions to: Dramatically lower costs. Increase revenue sources. Offer better, more reliable customer experiences. Offer higher-quality services and products. Recognize and respond to the customers’ wants with more efficient customer relationship management. Enhance core operations and services. Streamline supply chain management. Explore the benefits of a predictive analytics. Support information technology with a mission and necessity of the business. Improve operational efficiencies. Maximize pricing and profitability. Every area of the economy is serviced by this industry, including unprofitable ones, which therefore decreases operational profitability. The Welai Mail is among the operators in the industry. In 2015, the industry is anticipated to experience a marginal raise in revenue, although it will never offset the declines of 2013 and 2014. The industry is extremely labor intensive, since employees are wanted to sort, distribute or deliver mail to homes, businesses, and other organizations. In the past decade, this industry had resorted to invest in technologies and machinery to automate services and decrease labor costs; especially the costs linked to sorting and package drop-offs. The industry has reduced its number of employees in the past years. However, about 73.0% of employees are protected by the collective bargaining agreements and bounded-in compensation. Retiree health benefits expenditure further increased the wage costs in the past decades years. This industry deals with products such as, Standard mail, First-class mail, Shipping and package services, Periodicals, International mail, and other mail services. Our business will work with postal organizations across the world and our systems will help deliver over a third of the world’s mail. As Welai, we understand the hurdles the postal industry is facing and can assist with creating an innovative revenue sources which capitalize on prior technology investments while steering access to the correct channels, for true customers, and at the right time. Welai will work with clients to assist them to: Diversify services to increase profitability within an ever-changing economic environment. Make operations simpler using the tried and tested approach. Leverage digital channels to enhance services and reduce costs. Concentrate on customers by anticipating their needs. Modernize postal supply chains and enhance retail operations. Moreover, we aspire to help leading postal operators in uncovering, employing and exploiting a few fundamental building blocks so as to achieve their success. Welai intends to collaborate with these postal operators to provide flexible solutions by utilizing our exceptional capabilities to clients’ challenges, assisting them to attain high performance. We plan to offer a variety of management consulting as well as technology and managed services so as to help customers meet their objectives. Our planned services replicate both our wide understanding of the government environments, and the industry-specific knowledge. Our service to postal clients will begin with understanding their exceptional challenges and mapping our own proven solutions and services to their specific requirements. By introducing our insights and services into today’s postal operations, Welai offers comprehensive, actionable solutions which support the incoming generation of postal enterprise with services which streamline operations, cut costs and improve services. Welai’s innovative services fulfill the needs of the postal users and open opportunities to assist them deliver and receive public information. Marketing Strategy In an attempt to establish its share in the postal market, Welai will conduct a market analysis based on PESTE (Political Economic Social Technological/Environmental) Picturing the near future, it is advantageous to recognize the possible challenges that might impede Welai achieving its mission. We analyze the PESTE factors that might create obstacles which come in our way when delivering mail in a well-timed and accurate manner. The moment the factors have been recognized in every section of PESTE, the most vital challenges are put in a template which places them in a timetable layout. Depending on their immediacy, we can best forecast when to expect these factors coming into picture and see how the factors are linked to one another. Political The current political threat to Welai is bio-terrorism. Before the anthrax scare in year 2001, the postal services didnt create any plan in place to deal with bio-terrorism via the mail. Its now up to Welai to consider each of the potential nefarious schemes and formulate a way of preventing it from happening. In future, catastrophic incidences concerning bio-terrorism should be included in the list of the worst case scenarios in order that Welai knows how to well deal with an incident whenever it occurs. Economic The economic recessions effect on the U.S had caused a decrease in the consumer spending as well as the gross domestic product, upsetting the most postal services` overall revenue. As citizens try to cut on unnecessary spending, like sending holiday cards or packages, postal services loses revenue. Moreover, the rise of alternative methods of communication, like the e-card or e-mail, has undeniably lowered the publics emotional attachment to receiving mail. This will definitely decrease the likelihood of using Welai services. However, we intend to venture into alternative revenue generating activities such as a one-time door to door mail delivery. Other economic factors challenging the market include the rising fossil fuels cost and a vicious group of competitors. The more it becomes expensive to transport mail, the more postal services are continually trying to device a cost-effective way of delivering mail in a timely fashion. Moreover, the rise of certain private express competitors, for instance UPS (United Parcel Service) and FedEx (Federal Express) has enhanced the mail safety and security causing unstable postal finances since new companies will have to invest heavily on security so as to stay at same level with the competitors. However, if Welai can continue to create partnership opportunities with other businesses, such as Netflix, there will be a chance of we increase our revenues. Social The increasing and quick demographic swing towards an aging population within U.S implies that Welai`s overall work force will shrinking. As work force hit the retirement age, benefits will become more expensive, thus, increasing overall labor costs. Welai is committed to offering continued accessibility for the aging generation. However, we must also device a way of gaining access to X and Y generations as they generally have an indifferent attitude regarding the post office. In spite of the audience, Welai is dedicated to offering the best customer service achievable. Having workers who are supportive of Welai mission, we will guarantee that the postal service maintain its reputation of quality service. Technological The ability to communicate several miles away, using modern technology, causes a serious threat to Welai. The ease of utilizing alternative communication means to perform daily activities such as chatting to a friend through text messages, sending job application through e-mail, or settling a bill via PayPal has lowered the amount of mail people send. Similarly, a growing percentage of the world`s population is keen to decrease their carbon footprint that often includes utilizing less paper. The continued innovation in E-technology will challenge Welai to find fresh inventive ways to offer services through the web. It is also probable that fresh technological breakthroughs will cause better equipment that would contribute to increase in effectiveness at the postal office. Competitive Analysis Welai mail completely alters the postal service market with its efficiency and environmental delicacy, a factor which isn’t thought about or even expressed in by other postal services such UPS and FedEx. Even though UPS and FedEx (our competitors) show some care for not the customers and employees, they do not focus so much on their wants and needs necessary to make their life more comfortable, stress-free, and luxurious (Crew & Paul 78). This loophole will be our number one goal. Part of our main features that will distinguish us in the marketplace is that we: Form a global delivery network which provides customers with high-quality solutions, quicker delivery, and lower. Will be among the best postal service provider in our industry, functionally specialized in specific industries and technological skills Have a powerful culture of innovation, teaming and collaboration. We plan to utilize our expertise in consulting, outsourcing, and technology to help clients achieve satisfaction at higher levels in order to create sustainable value for our customers and stakeholders. We utilize our industry as well as business-process knowledge and our service offering expertise to understanding emerging technologies and trends to form and implement new revenue generating activities. Moreover, we plan to provide our clients highly differentiated, but industry-based, end-to-end services which combine our technology, management consulting, and business process outsourcing capacity. Contrary to the competitors, Welai has a distinctive way of doing staffs, “the Welai Way”. It’s simply how we innovate, operate, collaborate, and deliver value for clients, shareholders and the entire business communities around the globe. It is anchored on our core values, inflexible standards for high performance, and the shared business ethics. “The Welai way” is brought to life each day, in everything we perform, through our inimitable passion, energy and style. Design and Development plan American postal organizations require preparing for fresh competition and protecting their own market shares (Crew & Paul 63). This is significant if they are to survive the liberalization of postal services market done in 2011, and counteract the creation of digital businesses that might threaten their volumes (Geradin 52). Therefore, Welai they must enhance their ability to respond quickly to fresh competitive offers, whereas developing our own digital services and modifying their offer to meet explicit customer needs. We must also consider how to improve our customer loyalty and cut their service and product development costs. We have to devise a methodology to describe a generic model covering majority of the services and products (physical and digital) provided by postal companies. Again, this encompasses the development of different marketing and sales tools, such as a sales engine that facilitates best package selection for different customer groups. Service and product lifecycle management processes therefore, become faster and simple to manage, resulting to increased customer satisfaction and improved profitability. Operation and Management Plan It`s always recommended that in the initial days of running your business, its natural to attempt to perform as much for yourself as possible. Its definitely the most cost-effective, sensible, and comfortable way to do staffs in the early stages. Welai, in its operational and management plan, intend to do nothing different but what this recommendation demands. However, as our business grows, we will find it just impossible to continue to oversee our operations, sales, accounting and marketing but still hope to grow our business. Thus, in future, we plan to hire management team and give each team member responsibilities according to their individual skill level and not based on how close friends they are, or even how closely related they are to Welai We will require finding people to take up the following roles: Chief Executive Officer (CEO). The CEO will be the boss of everyone and will be responsible for everything. The CEO shall determine the companys strategy, hire and build up the senior team. He/she makes the final call regarding how resources get divvied up, and he/she is the one whose face will appear on the cover of our weekly newsletter. Chief Operating Officer (COO). A COO will handle our business` complex operational details. Think about Welai moving two billion packages in two weeks before Christmas: Our COO will ensure the business may deliver day after day. The person in this position will figure out just what is supposed to be measured so he or she can tell if everything is going on well. Then his or her team establishes the systems to trail the performance of the business and takes appropriate actions when the business isnt delivering. Chief Financial Officer (CFO). As plain and simple as the title insinuate, the CFO handles the money. He or she creates budgets as well as financing strategies. The office holder figures out if its in the best interest of Welai to lease or buy. The person who will take up this office will build the control systems which monitor our business` financial health. Our CFO will be the "bad guy" who will not let us buy that really luxurious videoconferencing equipment and instead makes us pay down a commercial loan. While Welai mope about it in the office, our CFO will be occupied figuring out which business line, customers, and products are profitable, so that next year we can afford the really luxurious videoconferencing equipment. Chief Marketing Officer (CMO). Of late, businesses have been bringing on board a marketing expert at a C-level instead as just a vice president, but the reason is simple: most current business struggles are battles of marketing, and so corporate strategy habitually hinges on the marketing strategy. However, our CMO will own our marketing strategy, which often comprise of the sales strategy, and oversees its implementation. A person in this office will know or learn the industry inside out and assist us to enlist distributors, position and differentiate our services from our competitors services, and make sure clients learn to crave for our service. Financial Factors The income statement is definitely an easy and straightforward financial report useful to our proposed businesss cash-generating capacity. It`s a score card on a financial performance of any business which reflects when the sales are made and also when expenses are incurred. Income statement draws information from various financial models created earlier such as expense, revenue, capital (in form of depreciation), and the cost of goods. By combining these components, the income statement demonstrates just how much a business makes or loses in a year by subtracting the expenses and cost of goods from the revenue to obtain a net result, that is either a loss or a profit. Our business has examined FedEx, our closest competitor, financial performance across 2010 to 2013 so as to project what we expect in the financial sector of our business and avert any undesirable result. Year over year, FedEx has seen their bottom line contract to $1.6B USD from $2.0B USD, despite revenues which grew to $44.3B USD from $42.7B USD in the same time period (Kleindorfer 37). Below is a portion of FedEx income statement which illustrates how they have performed in the industry for a time period of three years: Currency in Millions of US Dollars May 31 2010 May 31 2011 May 31 2012 May 31 2013 Revenue 34, 734.0 39,304.0 42,680.0 44,287.0 TOTAL REVENUE 34, 734.0 39,304.0 42,680.0 44,287.0 Cost of goods sold 25,935.0 29,542.0 31,857.0 33,018.0 GROSS PROFIT 8,799.0 9762.0 10,823.0 11,269.0 Selling general & Admin Expenses & other expenses, total 374.0 375.0 421.0 424.0 Depreciations 1,958.0 1,973.0 2,113.0 2,317.0 Mergers & Restructuring charges - 89.0 - 560.0 Work Cited Crew, Michael A, and Paul R. Kleindorfer. Heightening Competition in the Postal and Delivery Sector. Cheltenham: Edward Elgar, 2010. Internet resource. Geradin, Damien. The Liberalization of Postal Services in the European Union. The Hague [u.a.: Kluwer Law Internat, 2002. Print. Kleindorfer, Paul R. Postal and Delivery Services: Pricing, Productivity, Regulation and Strategy. Boston: Kluwer Academic Publishers, 20013. Print. Read More