Business for setting up a Solar Panels Assembly Factory in Singapore - Research Proposal Example

Business Proposal for setting up a Solar Panels Assembly Factory in Singapore Business The purpose of this segment of the business proposal is to deal with overall description of a Singapore based startup company specialized in assembling the solar panels. Section starts with short description of the company or industry and about current viewpoint as well as upcoming prospect potentials. Description of the Company: As mentioned in the early context, the Singapore based company is aiming to begin a solar panel assembling company with the tie up of a chineese company.

The company is targeting a wide range of customers that includes the big companies, factories, other ancillary units and the individual house hold customers. The solar panels will be used to generate power for electricity and air-condition for the residential units to some extent. The solar panels will also be used to operate lightings to common areas whereby the town councils are using it in some areas of Singapore. The company is trying to produce the solar panels as the ultimate product in the Singapore market with the collaboration of the Dong Dian energy services.

The main idea of the company is to import the materials from the Chinese company and to produce a cheaper installation. The company also aims in making the company a successful one and to protect the residents in the near by frontier and the people as a whole by using the resources very efficiently and effectively. Business Objectives: The business objective of this company is to increase its profit by 15% during the period of 2011 and 2012 in the current market. It also focuses towards capturing the major part of the market share.

This is possible only through the effective marketing strategy and through effective marketing efforts. Growth Industry: A growth industry is one that is budding at a speed faster than that of the entire market. Company uses policy such as intense price discounting, enlarged advertising and the beginning of new features to their products to develop into new markets. There is no doubt that our industry is under growth industry. There are reasons to support this. Demand for such products, such as solar panels will never decrease as long as the people use power for electricity and air conditions.

So there is no hesitation that industry will face problems in the middle. Once the industry provides better quality products to the consumers and if consumer once thinks that quality of the product is good then they will use it again and again. Not only this, they will prescribe to others about this product so that others will also try. Like this sales of the products will increase and there will be no turning back for the company. Future Possibilities: Once our company fell in right track, there will be no problem and company will get more profit from business.

Once our company got more profit, then it will be very easy for the organization to establish branches of our company in other countries also. Like this in future, the company will be in a positive side and there will be huge increased in profit. Mission Statement: Every business is comprised of a mission. Mission of our company is to provide better quality solar panel packs for customers based on rules and regulation. The customers should not face any kind of trouble while using our products mainly during the usage and the operation.

So our company is putting extra effort to handle this. So at the time of manufacturing itself, everything will be checked properly and various quality checkers will be allotted for the same. Vision Statement: Our vision is to offer protection and service to the personnel and professional solar energy services and to be a part of their organization in achieving their goals by providing all kind of solutions to their issues. Business Philosophy: Our philosophy is to import direct from our Chinese counterpart and construct cheaper installation.

The ultimate aim is to attain good energy saving to the residents and also superior energy efficient using solar power, so as not to cause global warming. As an organization we primarily rely on customers’ satisfaction as the main theme. There can be numerous obstacles on the way to succeed, but we are on right track to attain what our morals feel. We are in search to distribute the high standards every time which would be more than what any one has expected not only from us but from this whole field.

We are not only about to manufacture a product but to serve the clients, work for them and help them to attain their success more than ours. Pricing: Price of the solar product is determined subsequently analyzing the factors like the concealed expenses, the profits level of the possible consumers in the marketplace sector, the number of competitors obtainable in the segment market. We use mainly penetration pricing strategy in the market to sell the product. Promotion: Promotion of any product /services represents the various view of communication in the marketing activity.

Promotion helps to generate positive as well as negative reaction about the product. And in this case promotion is mainly through Publish Medias, TV, broadcasting, internet, leisure program etc. Publish Medias comprise ad in news paper, magazine etc. Promotion of the product is to be decided on the basis of strategy related to improvement, publication, sales improvement etc. Therefore good promotion strategy should be adopted to give idea on the subject of the product in the target market. Proper promotion strategy should be adopted to capture the customers or to generate positive reaction about the service in the mind of the target customers.

Success: Performance, competence, utility and service can make us succeed in this field. Offering the services which others are incapable to offer or other companies fear to provide due to risk, as we are organized to take risk for the development of our customers, no hierarchy can prevent the company being a success. Also our values and philosophy are odd ones in this field and consumers are in search of something such as we guarantee, makes us the valuable in the market. Conclusion: The study deal with overall description of a Singapore based startup company specialized in assembling the solar panels.

And also the company is trying to construct the solar panels as the final product in the Singapore market with the partnership of Dong Dian energy services. The solar panels will be used to produce power for electricity and air-condition for the residential units to some extent. The solar panels will also be used to operate lightings to general areas whereby the town councils are using it in some areas of Singapore.