BUSINESS VENTURE - PowerPoint Presentation Example

Comparison between Zip 60614 and The Total US Population Demographics Comparison between Zip 60614 and The Total US Population Demographics Introduction This presentation will show in Part I the comparison between zip code 60614 community (Lincoln Park community in Chicago, IL) and the total US population Demographics from the last United States census taken in 2010. And in Part II, those same demographics will be used to determine what business ventures, Scenario II, would fit well within the Lincoln Park Community in a new five business strip center.

Part I Slide 1. This is the presentation for Part I of the project where we’ll compare demographics taken from the Unites States Census of 2010 between the Total United States and Zip Code 60614, the community of Lincoln Park in Chicago, IL. (US Census Bureau) Slide 2. The first comparison that will be made between the two demographics is an age comparison. The age range in Lincoln Park which is highest is between the age range of 20 to 34. Whereas for the whole US, it seems to lie somewhere in the late 40s to early 50s. Slide 3. This next comparison between the two sets of demographics is of the housing occupancy.

For the total United States it seems as though almost two-thirds of all American own their own home. Whereas in Lincoln Park, a neighborhood in Chicago, IL, is seems to be split almost 50-50. Slide 4. This next comparison doesn’t really seem fair at all. This is a comparison of the two sets of demographics dealing with the percentages of people of different races overall. Both sets of demographics show the same thing, that the White, or Caucasian, race seem to be in the overwhelming majority. Slide 5. This last comparison between the two sets of demographics deals with different types of households.

Where the set of demographics for Lincoln Park show that there are a vast majority of people living alone in non-familial households, the set of demographics for the overall United States seems to be the polar opposite with the vast majority being Husband and Wife households with children under the age of 18. Part II Slide 1. This is the presentation for Part II of the project, in which< I decided to go with Scenario II which deals with 5 new business ventures being placed within a brand new strip mall, a shopping center in the community of Lincoln Park. Slide 2. There are multiple possibilities to what could actually be in this new five store strip center.

A variety of shop categories to choose from is a great start. But eventually you will need to whittle down that list to what will fit best within the characteristics of the Lincoln Park Community. Some of these Possibilities include: A sports bar An Ice cream shop A coffee shop (similar to or even, Starbucks) A textbook store A pizzeria with true Italian dishes as well as pizza A children’s play place of a daycare A bank A pharmacy An apartment finder Slide 3. Not only do you need to know the characteristics of the area but what local interests surround the area as well.

These include: DePaul University, the nation’s largest Catholic university which opened its doors in 1898 as St. Vincent’s College (Lincoln Park Chamber of Commerce, Encyclopedia of Chicago) Lincoln Park Zoo, Chicago’s main zoo, where people go to see the giraffes, hippos, rhinos, penguins, etc. Oz Park, a park themed around the Wizard of OZ since the author, L. Frank Baum, once lived in the area. (Explore Chicago) Peggy Notebert Nature Museum, where it’s always green no matter the weather Lincoln Park Conservatory, where at any time a person could see nearly 75 varieties of butterflies.

Wrigley Field, not exactly in Lincoln Park, but it’s really not that far of a walk to get to the home of the Chicago Cubs either. Slide 4. The characteristics we’re looking for in out shopping center’s stores include, but are not necessarily limited to: Something unique, a reason that people would want to return by offering something that no one else does Family friendliness, easily making the shop accessible and enjoyable for those young and old alike. Customer friendliness, easily giving the customers a reason to return to your shop every time they’re in the area.

Cultural diversity, show the locals or even the tourists the heart of the history of Lincoln Park itself, the diversity of the culture living in this area of Chicago. Slide 5. This leads us to the most likely top five for possible shops. 5. A possible themed gift show representing the area of Lincoln Park 4. A textbook store, thus inevitable, with over twenty thousand students attending DePaul University it will be necessary to open have one. Sales will wane but this store will make its sales. 3. A restaurant, a reason to bring in traffic to this shopping center on a somewhat consistent basis. 2. Something recognizable, such as CVS/pharmacy or Starbucks, but with a local flavor. 1. A place for children to play.

You can’t play outdoors everyday in Chicago and this’ll help the local children blow off some of that excess energy. Although, the mean age of the area is 31, they’ll most likely be thinking of settling down and having families if they do not already. Conclusion In conclusion, a demographic sampling from the overall United States does not necessarily mean that the demographics will work out for a local area. When going to do marketing in a community, one must take into consideration everything that is surrounds the area.

Thus, looking at the demographics may not necessarily give us the best idea of what is to be built into the local shopping centers in certain areas. However, they will allow us to get the right ideas to help out the local communities to improve economically. References Lincoln Park. (nd) Explore Chicago. Retrieved from http://explorechicago.org/city/en/neighborhoods/lincoln_park.htm?ym=r Lincoln Park. (nd) Encyclopedia of Chicago. Retrieved from http://enyclopedia.chicagohistory.org/pages/746.

html Lincoln Park Chamber of Commerce. (nd) Retrieved from http://www.lincolnparkchamber.com Profile of General Population and Housing Characteristics: 2010 Demographic Profile Data for Zip Code 60614 (n.d.) U.S. Census Bureau Retrieved from http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=DEC_ 10_DP_DPDP1&prodType=table Profile of General Population and Housing Characteristics: 2010 Demographic Profile Data for United States (n.d.) U.S. Census Bureau Retrieved from http://factfinder2.census.gov/faces/tableservices/jsf/pages/productview.xhtml?pid=DEC_ 10_DP_DPDP1&prodType=table