Management System of DP World - Research Paper Example

Answer 1 Introduction The changing times have made the businesses more competitive thereby making it obligatory for them, as well as for the working force to become more flexible and swiftly adapt to the changing technologies and work environments. Thus in the changing paradigms of business environment, there is imperative need for organizations to identify factors and issues that would help meet the challenges with efficiency and unmatched proficiency. DP World has been one of the global giants in the area of marine terminal operations who have successfully adapted changes in their work methodologies to meet the challenges of the recessive trends of the contemporary times. Corporate history and Founded in 2005 as a result of integration of terminal operations of Dubai Ports Authority and Dubai Ports International, the company has taken leadership initiatives in development, operation and management of terminals operations, in collaboration with the local authorities. It has been innovative in its approach to tackle the wide ranging implications of the changing technology and rapid globalization process through well defined and identified strategic goals and visions. It operates 49 marine terminals with 12 new development projects spread across 31 nations and employs more than 30,000 people. The corporate objectives of the organization have incorporated the socio-environmental values and corporate social responsibilities within the framework of its strategic goals and visions. The company has been able to contribute towards environmental conservations and social issues which have considerable impact on the sustainable development. The company has not only been creative in introducing various innovative measures to propagate its environmental policies among its in-house staff and business partners but it has also facilitated wider interaction with various focus groups and forged alliances to motivate and promotes proactive participation of the public in its drive for environmental conservations. Vision Statement In the fast advancing technology, the company plans to gain leadership position and promote sustainable values through global growth, service and excellence to meet all futuristic needs of its customers. Mission Statement The mission statements of the company are designed to meet the needs and requirements of the customers through well planned strategy which would help fulfil the long term vision of the organization. Committed approach towards clients and people through innovation and excellent services in the field of marine terminal operations and effective supply chain management of container and cargo services. The company believes in profitable global growth while ensuring that it meets all its corporate social responsibilities. Indeed, the company has been voted as ‘best seaport in the Middle East’ in 2008 for the consecutive 14 years. The has shown an incredible growth of nearly 8% by handling 46.8 million TEUs (twenty foot equivalent container units), even in the recessive global economy with low business quantum. The company has maintained its ambitious plans of expansion and continues to prove its market leadership through its expanding client base, especially in the emerging new economies like India and China which have high growth potential. The company has expanded its business interests and has entered into the operation of P&O Maritime Services and P&O Ports Stevedoring SA. Through the venture, it provides government shipping, cargo, defence, port, charter and consultancy to various government and industries across the globe. Answer 2 Through the evolving process of entrepreneurial creativeness, it has been able to assess the challenges faced by the company in meeting all its aims and objectives within the framework of its principle and professional and organizational ideologies. While changing dynamics of the global business has necessitated formation and incorporation of management strategies that go beyond the realm of individual company’s concern, planning for distinctive competencies along with considerations for wider ramifications of the socio political environment of the place, has given the company market leadership. Market research and effective use of media have been two of its most important corporate objectives. Media The fast changing socio economic dynamics have created a fiercely competitive business environment and the organizations need to have effective public relation campaigns that can strengthen company’s position and provide an effective competitive edge over its competitors in business. Sandra Oliver has emphasized that ‘public relation decisions involve complex situations at corporate, business units or other stakeholder levels which affect or be affected by many parts of the organizations’ (Oliver, 2001). The company uses various forms of public relation exercise, including updated website and media in the image building process of the organization so that larger number of public may become aware about the organization’s ideologies, product and services and other activities that are designed to benefit the society at large. A good image created through media lends credibility to the organization’s product and services that help to increase its financial status and helps to maintain an edge on their rivals. It is important that general public is kept informed about the work performance of the organization because transparency in the functioning greatly enhances the credibility of the organization and helps to build a more customer friendly image. The projection of its image to the public has strong influence on factors that have direct implications on issues that defines its stand to the issues and the way it is handled by them. The credibility and its positive image are market assets and inculcate trust amongst its various stakeholders. Market Research The company is committed to continuous market research in the area of marine operations so that it is able to provide innovative solutions and excellent service to its expanding database of satisfied global clients. In the volatile market conditions, the company needs to test new approaches in its market strategy and evolve dynamic equations of exploring fresh opportunities through innovation and effective tools of control in its areas of operations. Through effective market research, the company has strengthened its supply chain and diversified into general and bulk cargo, Ro Ro vessels and passenger ships. The company has also been able to provide state of the art security measures in all its marine terminal operations uses C-TPAT (Custom Trade Partnership against Terrorism) initiatives. The certification in C-TPAT demonstrates DP World’s commitment to ISO 28000 standards (Security Management System standards for securing the global supply chain) and promote safe practice and excellence in service. Reference DP World. Available from: [Accessed 18 June, 2009) Oliver, Sandra. (2001). Public Relation Strategies. Institute of Public relation. Kogan Page. Read More