Business Plan:12 Two 12 Fun Project - Assignment Example

 Business Plan: 12 Two 12 Fun Project TABLE OF CONTENTS Executive Summary ……………………………………………..3 Business Description …………………………………………… 3 Vision …………………………………………………………. 4 Mission Statement …………………………………………….4 Over view of Product ………………………………………..4 Marketing Plan ………………………………………………….

5 Over view………………………………………………………5 Promotional Strategy…………………………………………5 Business Name ………………………………………………..6 Competitive Analysis……………………………………………7 Human Resource requirements………………………………..8 Financial Projections ………………………………………….9 Start up costs ………………………………………………….

9 Leasing, buying and location…………………………………9 Cost of supply………………………………………………….9 Appendices ……………………………………………………..9 EXECUTIVE SUMMARY: Our detailed business plan covers all the features to launch 12 Two 12 Fun project. This detailed business plan focus on all features necessary to launch a new restaurant cum fun area. The exclusively of our project is that under one roof the customer get good food, good entertainment and good view of beach to enjoy as well.

In this fast moving world, every person wants to get relax in a way or another. Simultaneously the customer wants complete entertainment and good food in good environment under one roof. Our 12 Two 12 Fun is a project which covers all the features a customer really want for fun in life. This plan covers all the points which must be focused to launch a new project 12Two 12 Fun. BUSINESS DESCRIPTION: The project we goanna start, should be different & unique in its own way. We are going to provide services and products under one roof with quality and economy.

We are going to open a different restaurant on beach of Florida, with Bar, Movie Theatre, Video Games & water sports facilities in it. VISION: Our vision is to provide the customer goods and services under one roof. By providing the clientele quality food and exciting games and entertainment we want our clientele experience a memorable one. MISSION STATEMENT: 12 two 12 fun should be a great place to eat along with exciting entertainment activities and intriguing environment. Our mission is not only to provide good food and services but also provide a complete sense of satisfaction for our clientele.

By combining the menu variety, soothing ambience, special night themes, and exciting fun activities with good staff we can bring high profits for the company. We want a high yields for owners and rewarding work place for our employee. OVERVIEW OF PRODUCT: 12 Two 12 FUN RESTAURANT: The restaurant specialty should be sea food. As people are there at beach, so they prefer to have sea food. The following points should be kept in mind while designing and opening a restaurant: The food of the restaurant should consist of varieties of courses, appetizers, breakfasts, drinks, desserts and cuisines.

The main focus should be sea food, which can be BBQ or other recipes. The restaurant offers different cuisines as well including Thai, Indian, and American. So that more and more choices for people to enjoy at 12Two12 Restaurant. The restaurant should be spacious and have sitting arrangement inside and outside the restaurant so that people can enjoy scenic beauty of beach. The dinning experience of the customer should be chic. The restaurant should have 250 plus dinning seats 12TWO12 FUN BAR: The 12 two 12 fun bar should be adjacent to restaurant.

It should be a lounge with bar of drinks with different varieties of sheesha available. 12TWO12 FUN THEATRE: Our Theater should have 6 digitally projected ultra deluxe movie screen room. The sitting arrangement would be of 20 seating rows with 20 seats in each side. The sound system should be digital and ticketing will be done online. In the gallery of the theatre video games counter should be available so that people may get more fun from the theatre area. 12TWO 12 FUN WATER SPORTS FACILITIES: The project also gives water ski facilities to its customers on discounted rates.

All the facilities should beat 12two 12 fun restaurant premises with separate office and training staff. MARKETING PLAN: Our marketing plan covers our marketing strategies which should be adopted to make this project successful. OVERVIEW: Our strategy is simple; our focus is to increase customer awareness. We will use all our tactics to achieve the goals. We will create an attractive and entertaining atmosphere with unbeatable quality of goods and services 12two12 fun will stands out from others because of its unique décor and ambience, cozy environment, unbeatable food quality, economical prices, exquisite fun activities, and special themes like restaurant nights, local artists opening etc.

All this appeals a varied clientele to 12two12 fun. PROMOTIONAL STRATEGY: Our promotional campaign is about promotion through newspaper, website. Another technique is in store campaign by printing brochures and giving free dining and movie tickets to old nursing homes. This will offer higher visibility and promotion for our company. Target business market by offering discounted business lunches and dinner entertainments. NAME OF THE BUSINESS: I suggest the name for our project is 12 two 12 fun.

COMPETITIVE ANAYLSIS: Our competitive edge is different cuisines, fun activities, and entertainment under one roof. Our environment would be elegant and sophisticated. Our prices are economical, and we will every customer a special one. All these exciting things will makes our customers to come back again and again. Our major competitors are Long Branch called red Bank. Our three major competitors in Long Branch are Clean plate Charlie, the Oceanaire and Nine One five. However none of these provide extra fun activities which our firm will provide and this makes us beat others successfully in the market.

HUMAN RESOURCE REQUIREMENT: We believe that good personnel plan brings to the ultimate success for the firm. The staff includes 20 full time employees and 10 part time employees. They will work for in day and night shift. These include: General Manager. Restaurant & Bar Manger Theatre & Video Games Manager/ Water Sports Trainer. Accounts Manager Front desk manager Chef. Cooks Prep Cooks People Cleaning the restaurant, bar, theatre and offices. Servers/waitresses. Bartender Busboys FINANCIAL PROJECTION: Start up costs: Expenses: Legal $8,000 Insurance 2000, Rent & Security 18000, Outdoor Patio and sittings 10,000 Liquor License 75,000 Repair & maintenance 70,000 Advertisement & website 5800 COST OF SUPPLY: Stationery & Sign 5,000 Uniforms 5,000 Furniture 45,000 Software 10,000 Food & Liquor 30,000 Music & Stereo 4,000 Theatre Equipment 70,000 Theatre Sitting arrangements 20,000 Total start up expenses: $ 289800 Total Assets: $150,000 Cash Total funding required: $ 439,800 Total Liabilities: $350,000 LEASE OR BUYING & LOCATION: In my opinion a lease price of any of the place at Florida beach is $649,000 to 700,000.

The lease plan is for five years and the totally annual lease payments with 10% interest are 154,000 annually. And monthly installment is $12,834 However the cost of purchase price starts from $12, 00,000 to $15, 00,000. And it would be really difficult for the company to purchase a restaurant. I would advise to lease it and at the end of 5 years the company gets the ownership. COST OF SUPPLY: In the above mentioned, start up costs includes the cost of supplies are given: Details are given below: COST OF SUPPLY: Stationery & Sign 5,000 Uniforms 5,000 Furniture 45,000 Software 10,000 Food & Liquor 30,000 Music & Stereo 4,000 Theatre Equipment 70,000 Theatre Sitting arrangements 20,000 APPENDICES: http://www.bplans.com/sample_business_plans.

cfm http://planmagic.com/business_plan/restaurant_business_plan.html http://www.virtualrestaurant.com/ ORAL PRESENTATION: The basic theme of 12two 12 fun. Our Business plans covers Our product and services review. Our Marketing & Promotional Strategies. Our Competitors & what makes us different to compete. Personnel Requirements Costs factors including start up, supply etc. How we will be successful.