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Small Business Appraisal: Innocent Smoothies - Term Paper Example

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The study focuses on discussing the important entrepreneurial and marketing strategy that made Innocent Drinks Smoothies able to transform from a small and medium-size enterprise into a serious competitor of Pete & Johnny Smoothies, The Feel Good Drinks Co, Odwalla, and Naked Juice–owned by PepsiCo.  …
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Small Business Appraisal: Innocent Smoothies
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Download file to see previous pages Most of the modern business transactions today are very competitive and complex by nature. Aside from the importance of being able to purchase low-cost raw materials, investment on high-technology machineries, and the HR’s ability to hire competitive human resources; continuous trading and marketing of services and finish products throughout the world market have become a commonly accepted business practices that enables a small and medium-sized enterprises (SMEs) to increase its competitiveness over its competitors. The establishment of a small and medium size enterprise(s) is a good start in terms of increasing a small firm’s business growth potential and its ability to employ a large number of competitive individuals. (Karmel and Bryon 1)  In line with the significance of establishing small and medium-sized enterprises in the UK market, the Department for Business Enterprise and Regulatory Reform reported that the existence of small and medium-sized enterprises accounted for as much as 99.9% of all enterprises throughout the entire United Kingdom as of July 2008 (BERR). To give the readers a better understanding of the subject matter, the background of Innocent Drinks Smoothies including the internal and external influences that significantly affect the development of the business will be tackled in details. It is very impressive how the three young entrepreneurs started the business with only £500 worth of initial investment approximately ten years ago was able to sell as much as £27.3m as of September 2008 (Bokaie; Hickman; Innocent a; Money Week). To give the readers an idea on how the company managed to make the business successful within a short span of nine (9) years, the company’s market segmentation and positioning strategy including the ability of the young entrepreneurs to develop a strong brand name will be analyzed and discussed.    ...Download file to see next pagesRead More
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