Qualitative Data Analysis Issues - Coursework Example

Does the customer’s feedback on the hotel portal posted qualitatively, explain the customer satisfaction in the context of brand value? How does the customer feedback relate to the services of the hotel and its location about the brand value?

Hook and Eye technique analysis: We shall identify the words that connect with a location that either describes it positively or negatively. Examples of this are perfect, ideal, at a central place, or convenient these are positive words; the negative description includes the word ‘is located’ and then a description like a dumpsite, or noisy place. For service, we shall identify an active verb like ‘was’, ‘were’ or ‘have been’ in describing words like bad, excellent, fantastic, dismal, or impeccable. We used explanatory verbs to describe the experience in the hotel and in reporting the definition of the location.

Dependent variable: Value, measured as nominal.

Independent variables: Service and location, both measured as nominal.

Null Hypothesis: Is customer satisfaction as measured by brand value have a relationship with the location of the hotel and services by the staff?

Directional Hypothesis: Is customer satisfaction as measured by brand value have no relationship to the location of the hotel and services by the staff?