Business Strategy and Strategic Directions - Research Paper Example

The restaurants are marketed as the trend to attract high-value clients. The company has been listed by Forbes as one of the best employers in the United States (Kimpton Hotel and Restaurant Group, n.d.). It runs a loyalty program that helps in reducing the rate of turnover and motivating employees. The research paper seeks to analyze the strategies undertaken by Kimpton Hotel and Restaurant as it endeavors to stay ahead of competitors in San Francisco and United States. Kimpton Hotel and Restaurant Group Inc.

faces major competition from Joie De Vivre Hospitality, Morgans Hotel Group, and Ian Schrager Hotels. Kimpton relies on differentiation, which makes it stand out from the crowd. It has competitors all over the United States because of its size. The hotel acquires old buildings found in urban centers and turns them into four-star hotels with trendy restaurants. The acquisition of old property reduces the cost of capital for the Kimpton Hotels and Restaurant Group. The hotels are turned into classy hotels with a vintage feeling that makes it unique.

The sense of style shown by Kimpton is what makes it stand from most of the competitors in San Francisco and across the United States. Kimpton has a vision to experience both personal and organizational growth as time goes. The hotel’s mission says, “Getting and Keeping Guests, Keeping and Developing Employees.” (Kimpton Hotel and Restaurant Group, n.d.)The mission shows that the company values human resources and clients. Keeping and developing employees makes it possible to get and keep guests for a long time (Hill & Jones, 2013).

The organizational culture prioritizes creativity, teamwork, and personal development. The strength of the Kimpton is their difference. The main goal is to give guests a unique experience that will make them coming back to Kimpton. The hotel management believes the unique Kimpton hotel experience that focuses on the