Business Written Report - Assignment Example

The company’s products are widely distributed and available in approximately 190 countries in the world. However, one of the company’s largest brands includes axe, dove, omo, magnum, Rexona among others (Forbes, 2015). The company has specific codes that are used in identifying its products all over the world. The company’s turnover is expected to be worth billions of dollars annually. This is because it operates in more than 190 countries where its products are consumed on a daily basis.

This has been achieved through aggressive marketing and advertising of its products all over the world. Annually, the company allocates subsequent amounts on adverting of various brands in the competitive global market. Further, the company is an equal opportunity employer all over the world. The company has established various plants in different locations in the world where people with different knowledge, skills and expertise are employed (Unilever, 2015). The company believes in diversification as human capital development.

This is evident from the various platforms and opportunities such offering internships and future leadership development programs that are offered annually. Ownership: The Company is a merger founded in 1929 by a number of partners who were later preceded by Lever Brothers ad Magarive Unie (Unilever, 2015). Initially, it was margarine and soapmaker. However, in the 20th century, the company diversified into manufacturing other consumer goods. All over the world, the company has made numerous acquisitions in order to establish its plants.

The company specialization has changed over the years. This has been greatly influenced by the owners and the trends and dynamics as per that time. In the business world today, consumer needs, tastes and preferences continue to change (Perderson, 2008). Therefore, the company must put measures and structures in place to ensure that it can gain the maximum from the available