PESTEL Report for Lindt & Sprungli - Research Paper Example

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Summary

Just as any other company, Lindt & Sprüngli AG exists in an industry with a number of macro environmental factors that influence its profitability. Henry (2008), explains that PESTEL is a functional marketing…

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Subject: Business
Type: Research Paper
Level: College
Pages: 3 (750 words)
Downloads: 9
Author: felicita06

Extract of sample "PESTEL Report for Lindt & Sprungli"

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This implies that the company must analyze and understands the factors thereby operate appropriately. The chocolate and confectionery company does this and therefore, operates favorably and according to the various environmental factors both in the industry and in the economy. The Chocolate and confectionary industry is worth more than €625 million. Lindt & Sprüngli seeks to benefit from the size of the market. As such, the company must enhance its operations and beat the growing competition in the industry.

Environmental policies such as those regulating recycling of packaging materials and sourcing of raw materials are important and Lindt & Sprüngli must comply with such provisions in rder to enhance its

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