Business and Society - Research Paper Example

ement on products and services being made by Apple Inc has made them to segment the market, position themselves in the market, and attract the customer loyalty (Mohr, Sengupta, & Slater, 2010). Therefore, the target market is always eager to purchase the company’s products. The structure of Apple Inc products differ depending on the interests of the market. For instance, the company produces iphones, Macs, and other products of different sizes in order to meet the varying needs of the market.

This has made it possible for the company to penetrate the global market and remain competitive in the market. Apple Inc designs, manufactures, and markets mobile and media devices, personal computers, and portable digital music players. It also sells different software, services, peripherals, and different networking solutions. Some of the products include iPad, Mac, iPod, and Apple TV. Others include applications such as iOS, OS X, etc. (Groucutt, 2005). One of the key factors in the external environment that can affect the success of Apple Inc is competition.

Over the past few years Apple Company has made tremendous effort to segment the global market. However, there is stiff competition from Samsung, Sony, and Google Inc. These companies have invested in electronic sector. In addition, they have diversified their operations in order to reduce the risks and uncertainties associated with focusing on a single product, service, and market. Therefore, they have accumulated huge amounts of money. They use their financial base as a barrier of entry to any interested investors.

Furthermore, they have been introducing new products that target the young generation which forms the largest market segment. This has been hindering the success of the Apple Company in the global market. Therefore, if the company does not change its competitive strategies, it revenues might shrink over the years. For instance, Apple Inc has been trying to penetrate the Chinese market. However, local