Free

Business project - Coursework Example

Comments (0) Cite this document
Summary
It is the world’s leading automobile manufacturer in terms of sales and production. The automobile industry is highly competitive and therefore the individual firms must ensure…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.6% of users find it useful
Business project
Read TextPreview

Extract of sample "Business project"

Lecturer’s Toyota Electric Cars Toyota Motor Corporation is a group of companies that deal majorly in manufacturing of automobiles. It is the world’s leading automobile manufacturer in terms of sales and production. The automobile industry is highly competitive and therefore the individual firms must ensure they produce high-end products to capture and maintain their customer base worldwide. Innovation by using the most recent technology is the key to ensuring that they have a competitive advantage over their competitors. The manufacturing of electric cars is likely to boost the volume of sales as customers move to adopt the use of vehicles that are environmentally friendly. As competitors move to produce more efficient vehicles, by producing electric cars Toyota will be tapping into the profitable unexploited market. By diversifying the range of products it offers by introducing electric cars, will further increase its market base since it will be appealing to the different tastes and preferences of various consumers.
Over the years, Toyota has penetrated the automobile market in various parts of the world. Its presence in different regions and countries provides it with an added advantage in the event it launches a new product. By manufacturing quality, dependable and reliable products, it has created faith among the users of these products. The reputation it has created of production of quality products is likely to spur the sales of the electric cars since it has an already established global presence. Toyota is an established brand and by producing electric cars, it shall be remaining relevant, flexible and dynamic so that it’s able to cope with the changing business demands and environment.
There are two types of business environmental factors that are likely to affect the business. They may either be micro; internal factors or macro, those outside the business. One of the internal factors has been product quality features and safety. Between November 2009 and April 2010, the company recalled over 8 million different car and truck models that had been manufactured by Toyota company in U.S.A. the models were discovered as to having a defective brake and acceleration system. For this, it received a USD $16.37 million fine by the U.S government (Toyota Website).
Strengths
A major strength of the company is the ability to offer quality innovative products that suit the tastes of various consumers. This is reflected in the winning of the award of being the number one car manufacturer in the year 2007, a title it also retained in 2008 (Toyota Website). The company has also over the years been named the world’s most socially and environmentally responsible automaker. This is evidence of the quality of products the company is committed to producing.
Weaknesses
One of the weaknesses that have been observed about the company is a major focus it has put in marketing its products in the U.S and Japan. This has made them vulnerable to huge losses in the event of negative economic or political situations. For example, the economic downturn in U.S.A in 2008 also adversely affected the company leading to the laying down of workers so as to remain profitable (Toyota Website).
Opportunities
The company has over the years been committed to producing eco-friendly vehicles to curtail environmental pollution. With more research, the company can become the leading producer of hybrid vehicles thud raising the bar in that sector. Its global presence presents the company the opportunity to produce customized cars that meet the needs of the different demographical components.
Threat
The major threat to the company is the competition is encounters from other car manufacturers. This, however, can be countered by ensuring they are innovative and adopting more diverse strategic marketing plans to ensure they remain the global leaders in the automobile industry.
Conclusion
The automobile industry is highly competitive. Toyota Company should therefore implement more severe quality checks to ensure the technical faults are minimized and even eliminated. Such measures will ensure the business has grows stronger as it expands to other countries and regions of the world. There exist more market opportunities and Toyota have proven over and again that it will continue meeting the needs of the society and be the major driving force of producing products that optimizes the dreams and demands of the market.
Reference
http://www.toyota.com Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Business project Coursework Example | Topics and Well Written Essays - 500 words”, n.d.)
Business project Coursework Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/business/1667568-business-project
(Business Project Coursework Example | Topics and Well Written Essays - 500 Words)
Business Project Coursework Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/business/1667568-business-project.
“Business Project Coursework Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/business/1667568-business-project.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business project

Business Project

...?Business Project Table of Contents Introduction 3 Chapter Lenovo’s Competitive Position in Its Various Markets 4 Chapter 2: Lenovo’s Position In Relation To Cross-Cultural Issues 11 Chapter 3: Lenovo’s Position in Relation to Balancing Pressures on Corporate Social Responsibility with Profitability 16 Conclusion 20 References 24 Bibliography 27 Introduction Lenovo Group Limited is a Chinese global technology company with its headquarters in North Carolina, Beijing and Morrisville. The company specializes in selling smart phones, personal computers, Information Technology (IT) management software, electronic storage devices, tablet computers, workstations, servers, and smart televisions among others...
20 Pages(5000 words)Dissertation

Business project

...? Case Study, Business Affiliation Notice to Leave Premises Landlord Tenant Following the recent behavior as evident by the condition of the apartment rented to you, I write you this notice to vacate the apartment within the next two weeks. Your living condition is very wanting and brings out a bad personal image that may hardly satisfy the characteristics of tenants to which I indent to rent my apartment. Your living condition provokes a health hazard to the rest of the tenants living within this building and at the same time, such conditions create an alarm to the dangers facing the loss of my property. The same issue proves that the light dimmer you requested to be corrected was initiated by the causes, specifically...
3 Pages(750 words)Case Study

Business Project

...provided Microsoft with several opportunities which they could exploit in order to gain advantage in the market. To illustrate, there is a growth of the use of mobile applications among the business sector as reflected by the emergence of personal digital assistants which could provide Microsoft the opportunity to take advantage of the virtually small number of companies offering software services for the said hardware. (Lewis et al, 2003) Moreover, the market for non-computer devices (non-desktop computer devices) apparently has been a growing industry as a consequence of the demand of the trendy and savvy modern professionals. (Amoruso et al, 2002) Finally, majority of the business divisions of the...
7 Pages(1750 words)Case Study

Business & Project Creation

...Running Head: BUSINESS & PROJECT CREATION Business & Project Creation – Discussing Market Analysis And Identifying Market Opportunities Of The Student] [Name Of The Institute] Business & Project Creation Discussing Market Analysis And Identifying Market Opportunities The spectacular doorway of the budding market countries into the global economy has brought issues of disproportion and opportunity front and center worldwide. Certainly, as the current international financial catastrophe has highlighted, even in the most victorious fast-growing economies in Latin America, Eastern Europe, and Asia, global markets can bring, all along with...
4 Pages(1000 words)Essay

Business Project

...Part I - Project Proposal Entrance in the Chinese Market – The case of Omega Motors Gmbh Introduction Commercial activities around the world are facing severe difficulties. This situation can be considered as the result of the continuous and intensive financial turbulences that occur within all markets globally ‘obligating’ companies to proceed to dynamic strategic decisions in order to survive. In this context Micklethwait and Wooldridge (2001, 17) stated that ‘the main challenge for companies in a global economy is to situate themselves in various centers of excellence and weave together different centers of excellence into a global production network’. In many cases, the solution of transferring part or all the production units... system;...
40 Pages(10000 words)Essay

Business Project

...GENERATIONS CLOTHING BUSINESS Business goals: As conducting casual -clothing business the Generations Clothing has the following goals Selling casual clothing that suits everyone: In the initial stage of the business the products of the Generations Clothing are focused to all types of Customers. It will be giving the business an advantage of wide market for the product and popularity to the product among all kinds of customers. By focusing on the society as a whole it is easy to undertake production of differently designed clothing. The limitations of targeted marketing can be avoided by adopting this policy. 2. Products are aimed to be good quality...
15 Pages(3750 words)Essay

Business project

...of Toyota’s employment approach brings future concepts and new ideas that maintain emerging on the automotive industry frontier, hence maintaining Global and Canada leadership. One amongst the many business strategies of Toyota is recruiting the brightest and the best, thereby creating chances for partnership (Shang, pp. 72) The key strategies give employee’s and consumer’s perception that Toyota sticks on excellence reputation on all stage of operation. The company has a belief of having business ethics as well as social ethics. Ethics starts at the company’s core and work out their way. The top managers believe in divergence and via that it represents various Toyota faces. At Toyota no stereotypical...
2 Pages(500 words)Coursework

Legacy Business Project

...Legacy Business Project Legacy business is one of the most common forms of business ownership around the world. In most cases, there are individuals who start organizations with an intention of continuing them as family businesses. In certain instances family members, for example brothers, come together to set up a business enterprise and run it as a family business. However, in some cases, family business often fails after the death of some important member of the family who also played critical role in the family business. The failure often results from poor management and...
2 Pages(500 words)Essay

Business Project

...with just a number of services depending on the location. Given the nature of Walmart supplies makes a veryimportant part of the company. The nature of the supply systems has a very high influence. It is believed that Walmart has one of the most sustainable supply systems globally. Sustainability of Walmart’s supply system is one of the factors that lead to the company’s susses. Project Aims & Identification of the Business Issue In the modern business environment, there has been a significant increase in focus on sustainability of business operations. Supply chains have not been left behind. Many organisationsall over the world have considered incorporating...
20 Pages(5000 words)Essay

Business project

...is along a major highway, which is easily reachable Hiring of skilled employees will help to deliver quality food and service products targeting the customers. The laid-back environment and atmosphere would make the customers feel at home and relax while enjoy the various assorted bakery products. There is no locally experienced competition Weaknesses The perishability of products demands quick and soonest way of disposing of the products to the market Since the bakery is a startup, there are several odds expected against the business Poor cash sales and unpredicted costs are likely to threaten the bakeries financial position; particularly the vulnerability is high in the first year. Opportunities There are...
3 Pages(750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Coursework on topic Business project for FREE!

Contact Us