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Business Development - Coursework Example

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The author of the current paper states that business development involves a number of projects that focus on attaining growth and developing the organizational units as well as business practices and objectives. In order these developments; different stakeholders are important…
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Business Development
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Download file to see previous pages Started by Jack Cohen as a sole proprietor business, the business attained developments after the entrepreneur built a warehouse and headquarter in north London. After being registered as a private company in 1932, new developments followed after floating the company’s stocks in the stock market in 1947 (Pinto, 2012, pg.13). The company continued with its expansionary zeal by buying competitors shops. By 1970, the company developed its operations and the chain supermarkets became a household name throughout the United Kingdom (U.K). The company’s reputation developed through provision of basic groceries at competitive prices. With time, the company introduced luxury goods as people earned better incomes. By 1980s, the company continued to the building new stores recording a hundred stores by 1985. The company’s vision of expansion on different consumer products continued through investing in different fields making it the largest independent retailer in the petrol industry by 1991 (Peterson, 2012, pg. 11). The company’s aims and objectives of reaching out to the wider customers ensure developing new customer-focused initiatives as well as other stores in different localities. Advancements in new customer-initiatives enhanced the introduction of the customer loyalty card. Other developments ensure the company delivers the best customer products and the first company to introduce a healthy eating initiative. The healthy eating symbol branded the nutritional products thus making the company the first largest retailer to emphasize the nutritional value of the company’s brands to its customers. The company also maintains its expansion of retailing services through forming joint ventures and acquisitions. For example, the company joined with the Royal Bank in Scotland to enhance offering a variety of financial services. Consequently, the company introduced a visa card to enhance customer efficiency. The company currently offers a range of financial services and insurance services. These developments ensure the company generates increments in income and customer accounts.  ...Download file to see next pagesRead More
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