Theoretical Justification of Sampling Choices in International Marketing Research - Assignment Example

In other cases where the survey instruments used are flawed, errors occur. Due to the flaws discussed, the results are normally misguided (Haring, 2008).

2- Summarize why a current telephone directory is not a good source from which to develop a sampling frame for most research studies.

From the onset, a telephone directory results in a number of biases. In some cases using the directories may lead to picking up respondents (sample) that do not represent the population being surveyed. The directory does not give enough details about the individuals; does not offer enough resources to establish the right sample space and size. Different research studies normally delve into a given set of information that makes up the sampling frame based on some characteristics. The telephone directory usually does not have the requisite information that can be used to determine the best sampling frame since it does not have all information (Reynolds et al, 2010).

3- What is measurement mean in marketing research?

With regard to marketing research, measurement is the process of allocating a given number to the characteristics being analyzed in the marketing research survey and is usually based on pre-specified rules. Measurement means refers to the precise way of measuring a given concept in a market survey. This is usually because, in some cases, there are many ways of measuring a concept hence precision (Haring, 2008).