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Porters Six Forces on Business - Research Paper Example

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In this paper, Porter’s Five Forces will be applied to a food retail business that involves taking customised orders from clients and delivering the orders. Porter’s Five Forces, combined with PESTLE, are highly effective when applied correctly…
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Porters Six Forces on Business
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Download file to see previous pages One of the routes to success for this business is its ability to understand its rivals’ actions and marketing techniques. The extent to which competition exists among rivals varies between sectors and the market sectors in them. The food industry and specifically the retail segment is very competitive (Mollona, 2010:27). Considering that this business is in the food retail sector, it must recognize the presence of an extent of competition in the industry. There are a lot of companies and their products are tailored to outmatch each other (Wetherley & Otter, 2011:37). As a result, this business must know what it faces and might face in its operations. Failure to do this will probably contribute to its downfall before the six-month window closes. However, regardless of the number of rivals, this business faces it is important for its durability that it understands the differences between its competitors. This information is vital when designing its strategy and it cannot be accomplished by simply employing two indices, e.g. the company size and market share, or sales income and market capitalization (French, 2009:12).
The business should use two indices to gauge its competitive edge and those of its competitors: HHI (Herfindahl-Hirschman Index)This is more sophisticated than the CRx. It measures the size of firms in relation to the sector and shows the level of competition amongst these firms (Boone, 2012:39). The HHI also provides more weighting to large firms. ...Download file to see next pagesRead More
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