SWOT - Assignment Example

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The diversification of the business platform ensures reduced risks. In case of business unit failure, the different sector can support the other area. However, diversification alone…
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SWOT Analysis SWOT analysis of Sainsbury PLC Strength Diversified investments The company has diversified its operations of the individual business units that are not related. The diversification of the business platform ensures reduced risks. In case of business unit failure, the different sector can support the other area. However, diversification alone cannot minimize risks and thus must be conducted carefully.
IT infrastructure
The company uses the online platform similar to the, but the focus of the organization is on sports and other sports related accessory. The competitive edge offered by the company includes offering variety in the sports sector, direct linkage with the manufacturing companies thereby developing brand loyalty (Guffey & Loewy, 2013, p. 23). The current situation indicates brand visibility, loyalty, preference and pricing as the main factors that influence choice of the organization.
Brand Strength
Brand strength is vital in improving the competitive advantage and in turn offset the increasing competition. The approach by the company in the last five years has been the milestone in the establishment of a global brand (Crane & Matten, 2007, p. 102).
Despite the positives, the company has several key weaknesses that could lead to serious problem in case of the increase global financial crisis. The company relies heavily on overseas markets which may be affected by the increasing financial crisis and recess.
The major opportunity existing in the Asian market is low penetration and improved income levels leading to continuous jumps in the demand for services. This is an opportunity that can be grasped to increase profitability. Additionally, manufacturing units in Europe have huge capacities in line with their vast domestic automobile output.
Cross-cultural disharmony is created through the integration of different cultures. The occurrence of disharmony creates a challenge for the corporation and may result in serious problems if not properly solved. Additionally, the rising commodity price is a major threat for the company because it increases the production cost.
SWOT analysis Family package Dubai
Holiday packages are developed by tour operators and consist of transport and accommodation that are advertised and sold out as a single item. It may include other services such as car renting. This idea was begun by Thomas Cook in the 19th century. The idea has been used in the tourism sector for several years and is still being used in the promotion of services (Hollensen, 2007, p. 63). Holiday packages should not lead to losses in a business profits. Family packages are rare but provide opportunity for business. The strength, weakness, opportunities, and threats for the company in during operation are as shown below
Strength of the package is the identification of market neglect of children. As shown by the holiday packages offered by other companies, children are not mentioned as part of the deal and services offered to them is not mentioned in the catalogue. The weakness of the package is the inability to deal with families with more than three children, which is, common in domestic tourism (Drucker, 2002). There are several opportunities resulting from technological changes in children accessories creating an opportunity to provide the children with activities during their stay and facilitate revenue collection. The greatest threat affecting the package is inflation and global recession. The package is based on the prevailing market prices as such changes in inflation will affect the profit margin of the company.
Crane, A., & Matten, D. (2007). Business Ethics: Managing Corporate Citizenship and Sustainability in the Age of Globalization. Oxford: Oxford University Press.
Drucker, P. (2002). The discipline of innovation. Harvard Business Review, 95-98.
Guffey, M. E., & Loewy, D. (2013). Essentials of Business Communication. United States: SOUTH-WESTERN CENGAGE Learning.
Hollensen, S. (2007). Global Marketing: A Decision-Oriented Approach. London: Prentice Hall. Read More
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