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Final Project - Assignment Example

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Toyota Company is a Japanese manufacturer of automotives products where it is ranked as fourteenth largest company in the world in terms of the revenue. The company has more than 333,498 employees worldwide. Toyota Company is known for the effort of producing more than 10…
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Download file to see previous pages But due to be too slow and too heavy in the American’s highways, the product did not yield high profit and thus the brand had to be taken back to Japan. In my own opinion, the Japanese considered American as the market target because at that time the World War II had just ended and thus they considered that the vehicle would be used in transport and other commercial assignments. The new brand of Toyopet which the company considered to be accepted in the market was because the car could carry a few passengers and more baggage than any other brand during 1950s. The target market in terms of demographics was in consideration of the family size since the product was manufactured as small brand that would not encourage a lot of passengers. The model considered psycho-graphics, the social class and lifestyle since the model was seen as a personal social class of individuals who did not like to use it for transportation purposes. The company, after manufacturing Toyopet Crown then stated that it was the start and new models like Toyota Prius and lexus RX 450h were coming in the future. According to my research after going through the history of Toyopet and the target market, the consumers behavior changed towards the model because the product did not offer 0-to 60- mph performance as an American car and thus meaning that as the company was manufacturing the model they did not consider the environment in which it was going to operate in and thus concluded that the car was not engineered for the united states.
The low income earners were the target market for the product since the product was small size automobile that was designed for low cost purchase and operations. Toyopet model resembled the British Ford Consul and Zephyr which were designed for a settled family with young family that needed their first car.
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