Why Franchising is Going Global - Assignment Example

BUSINESS ESSAY What cultural factors must U.S. sports franchises overcome to increase popularity abroad? Why? There are numerous cultural factors which must be considered by sports franchises in seeking to increase their popularity abroad. These factors include the following(Hoffman & Preble, 2004) Language – this must be considered because within the international market different languages are utilised, hence the franchises must utilise the native languages in seeking to enhance popularity.

Utilising the native language will enable the individuals within the international market to accept the brands within their own countries. Social structures – the structures within the international market differ from those within the US. Consideration of these factors will enable the franchises to effectively undertake operations within the global market. The business operations of the franchises must become integrated with the social structures within those countries. Cultural values and attitudes – in seeking to satisfy the new customers which the franchise will get in the international market, understanding the customers becomes essential.

A consideration of these elements becomes essential in managing the cultural diversity which is created through the expansion of the franchise into the international market. The attitudes and values will be essential in the development of strategies aimed at marketing the franchise to the international market. How can franchises ensure their products are appropriate for international markets? In seeking to enhance the appropriateness of franchise products within the international market the franchises must undertake different approaches.

These approaches will be aimed at ensuring the products match with the demands of the new international market. The franchises would be required to undertake the following activities Evaluate the country’s economic system in seeking to ensure the utilisation of business operations which are appropriate to the economic system. The franchises must undertake a research within the country in which the franchise will operate in order to understand the operational elements which must be present for successful business operations.

This would enable the franchises to learn about the various laws and regulations existing within the country, and the source of business supplies(Pipes, 2014). Understanding these factors will present the franchises with the capacity to undertake business operations successfully and ensure appropriateness of their products. This study will enable the franchises to implement effective business strategies which are based on the situation analysis of the various elements which govern business operations within the other countries.

Should governments protect their industries by placing tariffs on imported products? Why? Why not? Imposing tariffs on the imported products would enable protection of the local industries from international competition. Though this protection might be essential in enhancing the growth of local industries, the element of sharing knowledge form the international manufacturing processes becomes increasingly limited. This limitation becomes an essential factor causing developmental challenges in the international business perspective.

on the other hand failing to impose tariffs would enable the increased expansion of the industries within the country(Peng, 2013). This will occur through the increased availability of products and competition which might lower the price of commodities. This becomes advantageous to the consumers within the country. The presence of competition enhances the business processes through introducing innovation and creativity, which remains fundamental aspects for economic growth of a county. Furthermore, the WTO provisions are focused on reducing tariffs in seeking to enhance global business.

References Hoffman, R. C., & Preble, J. F. (2004). Global franchising: current status and future challenges. Journal of Services Marketing, 18(2), 101–113. Peng, M. W. (2013). Global Business (3rd ed., p. 656). Cincinatti: Cengage South-Western. Pipes, K. (2014). Why Franchising is Going Global. Franchise Opportunities. Retrieved May 17, 2014, from http://www.franchising.com/howtofranchiseguide/why_franchising_is_going_global.html